Data & AI: Behind a $100M+ Streaming Business

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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Data & AI: Behind a $100M+ Streaming Business

Marketing on Mars

55 minutes 29 seconds

8 months ago

Data & AI: Behind a $100M+ Streaming Business

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.

Key Moments:

00:00 - Intro

04:08 - Hot Sauce Challenge Begins

05:23 - 1st Shot of Hot Sauce

06:31 - From Engineering to Marketing: Ozge’s Career Path

11:58 - How FloSports Makes Money & Its Business Model

17:14 - 2nd Shot of Hot Sauce

18:15 - The Real Cost of Producing Live Sports Content

21:16 - Who Watches FloSports? Audience, Targeting & Channels

28:48 - 3rd Shot of Hot Sauce + Revenue Talk!

31:30 - Where the Marketing Budget Goes + Influencer Strategy

38:55 - How FloSports Runs Live Events & Partnerships

43:06 - “This or That” Segment

44:16 - 4th Shot of Hot Sauce

45:37 - The Future of Marketing & Industry Trends

47:22 - Ozge’s Upbringing & Family Influence

54:23 - Goodbyes! 👋

Why Watch?

If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡

🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/

🌟 Explore FloSports:www.flosports.tv

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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