Inside the SUCCESS of a $300MM Two-Sided Marketplace

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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Inside the SUCCESS of a $300MM Two-Sided Marketplace

Marketing on Mars

54 minutes 27 seconds

1 year ago

Inside the SUCCESS of a $300MM Two-Sided Marketplace

Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform.

And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟

Highlights:

00:00 - Intro

02:45 - Hot Sauce Challenge Begins

03:40 - 1st Shot of Hot Sauce 🌶️

04:21 - Llibert’s Career Highlights

08:16 - What Thumbtack Does (Explained)

10:37 - Revenue Reveal & Profitability Surprise 💸

11:46 - 2nd Shot of Hot Sauce

13:31 - Llibert’s Journey: From Past to Present

21:55 - This or That: Fun Choices Segment

23:31 - Simon Takes the 3rd Shot 🌶️

24:22 - Thumbtack’s Secret Sauce for Marketplace Success

34:51 - Rapid Fire Round 🔥

37:30 - 4th Shot of Hot Sauce

39:05 - Marketing Channels & $100M Budget Breakdown

46:20 - 5th Shot of Hot Sauce

47:35 - Llibert’s Life Philosophy & Lessons

53:52 - Closing Thoughts & Goodbyes

Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Llibert: https://www.linkedin.com/in/argerich/

🌟 Explore Thumbtack:-https://www.thumbtack.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

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Apple Podcast: https://bit.ly/3HmX3Fm