From ReOrg to Octus: A $200MM Marketing Playbook

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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From ReOrg to Octus: A $200MM Marketing Playbook

Marketing on Mars

1 hour 10 minutes 14 seconds

10 months ago

From ReOrg to Octus: A $200MM Marketing Playbook

In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥

From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.

Key Moments:

00:00 - Intro

03:27 - 1st Shot of Hot Sauce

04:43 - Jeff Winter’s Career Journey

07:24 - Octus Rebranding: Building a Vision with the Team

15:45 - How a CMO Stays Organized: Tools and Team Strategies

20:45 - “This or That” Segment

22:28 - 2nd Shot of Hot Sauce

24:12 - Marketing Evolution: Then vs. Now

29:50 - The Best Channels for Reaching Octus Customers

41:58 - 3rd Shot of Hot Sauce

46:51 - Leveraging IBM Tools and Finding the Right Audience

52:14 - Is Cold Outreach Dead or Still Effective?

56:52 - “Rapid Fire” Segment

58:32 - 4th Shot of Hot Sauce

01:00:02 - Jeff Winter’s Early Life and Influences

01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!

01:08:30 - Goodbyes!

Why Watch?

If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.

Thanks to Our Sponsor:

🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/

🌟 Explore Octus: https://octus.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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