The $190M Formula: Marketing, Events & Data

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Marketing on Mars

117 episodes

4 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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The $190M Formula: Marketing, Events & Data

Marketing on Mars

1 hour 8 minutes 37 seconds

1 month ago

The $190M Formula: Marketing, Events & Data

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.

Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.

Key Moments:

0:00 – Intro

1:32 – 1st Hot Sauce Shot

3:18 – What is Stibo Systems?

8:02 – Work-Life Balance & Personal Insights

12:02 – Agentic Marketing

17:11 – This or That Segment

18:56 – 2nd Hot Sauce Shot

22:06 – Rebranding Stibo: Company-Wide Shift

28:48 – AI Innovations

37:17 – Rapid Fire Round

40:49 – 3rd Hot Sauce Shot

42:28 – Marketing Strategy at Stibo

49:17 – Events Playbook

51:07 – Virtual Communities

57:28 – Revenue Question!

58:54 – 4th Hot Sauce Shot

1:03:21 – Question from the Last Guest

1:06:53 – Farewells & Takeaways

Why Watch?

If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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