In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.
Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.
Key Moments:
00:00 - Intro
02:45 - 1st Hot Sauce Shot 🌶️
03:56 - Behind the Raptors Commercial
06:34 - 2nd Hot Sauce Shot 🌶️
08:58 - Billboards & Raptors: The Marketing Connection
12:37 - What’s Beyond Marketing?
16:08 - Influencer Marketing Insights
17:42 - 3rd Hot Sauce Shot 🌶️
19:28 - Bernadette’s Background Story
24:59 - This or That Segment
27:00 - 4th Hot Sauce Shot 🌶️
29:10 - Revenue Streams
32:03 - Marketing Channels That Work
40:21 - 5th Hot Sauce Shot 🌶️
42:44 - The Future of Marketing
48:11 - Rapid Fire Round
50:34 - 6th Hot Sauce Shot 🌶️
51:57 - Health Habits: Volleyball Vibes
54:51 - Question from the Past Guest
59:48 - Goodbyes 👋
Why Watch?
Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/
🌟 Explore Osmow’s: https://osmows.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
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