Mastering Healthcare Marketing: Behind a $600M Brand

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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Mastering Healthcare Marketing: Behind a $600M Brand

Marketing on Mars

53 minutes 5 seconds

9 months ago

Mastering Healthcare Marketing: Behind a $600M Brand

Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry.

What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business.

Key Moments:

00:00 - Intro

03:07 - 1st Shot of Hot Sauce

04:43 - Brian’s Career Journey

08:04 - Revenue question!

09:50 - 2nd Shot of Hot Sauce

12:20 - Does Brian Travel Often?

13:20 - Health Carousel’s Business Model

17:52 - “This or That” Segment

18:43 - 3rd Shot of Hot Sauce

20:17 - Team Dynamics at Health Carousel

22:07 - Recruiting Nurses: Health Carousel’s Target Strategy

29:40 - 4th Shot of Hot Sauce

31:08 - Securing Hospital Contracts

32:32 - Health Carousel’s Events and Parties

35:41 - Platform Learnings and Marketing Insights

41:04 - Brian’s Approach to Work-Life Balance

44:07 - Rapid Fire Round

45:14 - 5th Shot of Hot Sauce

47:28 - Brian’s Early Career and Background

50:28 - Health Carousel’s SM Strategy

51:50 - Goodbyes!

Why Watch?

If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Brian: https://www.linkedin.com/in/brianlecount/

🌟 Explore Health Carousel: https://www.healthcarousel.com/

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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