Blockchain Meets Marketing: Behind a $200MM Crypto Leader

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Marketing on Mars

117 episodes

4 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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Blockchain Meets Marketing: Behind a $200MM Crypto Leader

Marketing on Mars

58 minutes 37 seconds

11 months ago

Blockchain Meets Marketing: Behind a $200MM Crypto Leader

In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.

Highlights:

00:00 - Intro

03:08 - 1st Shot of Hot Sauce

04:47 - Korean Businesses and Crypto Culture

06:35 - What Chainalysis Does

10:01 - 2nd Shot of Hot Sauce

12:01 - Inside the World of Crypto Companies

12:59 - Ian’s Unique Career Journey

18:30 - Marketing Channels That Drive Results

26:09 - Rapid Fire Round

28:55 - 3rd Shot of Hot Sauce

31:16 - Bitcoin Buzz

33:26 - How Ian Became Part of Chainalysis

37:54 - Marketing Strategy at Chainalysis

46:21 - Fun "This or That" Segment

48:36 - 4th Shot of Hot Sauce

51:38 - Ian’s Early Years and Family Influence

57:40 - Farewell and Final Takeaways

Thanks to Our Sponsor: Good Lookin' Hot Sauce

🌶️ Want to feel the heat? Use code MARS for 10% off!

Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/

🌟 Explore Chainalysis:-https://www.chainalysis.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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