Relationships + Trust: The Key to Real Estate Marketing

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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Relationships + Trust: The Key to Real Estate Marketing

Marketing on Mars

1 hour 8 minutes 43 seconds

4 months ago

Relationships + Trust: The Key to Real Estate Marketing

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world.

Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems.

Key Moments:

00:00 - Intro

01:30 - Hot Sauce Intro

04:44 - How Susan Joined Stream Realty

08:02 - Work-Life Balance: Having Kids and Managing It All

12:35 - Building a Strong Team at Stream

14:19 - Revenue Discussion: How Stream Makes Money

15:14 - 1st Hot Sauce Shot 🌶️

17:25 - Revenue Streams and Growth Areas

22:33 - 5-Year Predictions for Stream Realty

27:30 - “This or That” Fun Segment

30:10 - 2nd Hot Sauce Shot 🌶️

31:10 - Current Marketing Strategies That Work

36:02 - How Stream is Spending on LinkedIn Ads

44:10 - 3rd Hot Sauce Shot 🌶️

48:00 - The Impact of AI on Sales & Marketing

38:25 - Rapid-Fire Round

01:04:09 - 4th Hot Sauce Shot 🌶️

01:04:25 - Question from the Previous Guest

01:08:10 - Goodbyes 👋

Why Watch?

If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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