From $0 to $50M+: Disrupting The Fintech World

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Marketing on Mars

117 episodes

3 days ago

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Business

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From $0 to $50M+: Disrupting The Fintech World

Marketing on Mars

1 hour 2 minutes 7 seconds

7 months ago

From $0 to $50M+: Disrupting The Fintech World

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀

Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥

Key Moments:

00:00 - Intro

02:40 - 1st Shot of Hot Sauce🌶️

05:37 - What is Helcim?

11:43 - Nic’s Background: From Coding to Fintech

15:09 - “This or That” Segment

16:51 - 2nd Shot of Hot Sauce🌶️

18:05 - How Helcim Makes Money

22:58 - Scaling with Smart Marketing

26:30 - The Financial Side of Helcim

28:30 - 3rd Shot of Hot Sauce🌶️

29:43 - Inside Helcim’s Marketing Team

35:11 - 4th Shot of Hot Sauce🌶️

36:59 - Leveraging LinkedIn for Growth

40:31 - The Future of Marketing & AI

51:41 - Rapid-fire round

53:33 - 5th Shot of Hot Sauce🌶️

54:42 - Nic’s Journey & Lessons Learned

58:21 - AI’s Role in Business Growth

01:01:06 - Goodbyes!👋

Why Watch?

If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.

🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/

🌟 Explore Helcim: https://www.helcim.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

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