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Go To Masters Show
Conversations with GTM experts by Everstage
101 episodes
22 hours ago
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Technology
Education,
How To
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All content for Go To Masters Show is the property of Conversations with GTM experts by Everstage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Show more...
Technology
Education,
How To
Episodes (20/101)
Go To Masters Show
Jeremy Whiteman on Building Agility Into Sales Operations DNA

Jeremy Whiteman is the Senior Director, Sales Operations and Commercial Excellence at Resideo. On this episode of the Go To Masters Show, he shares how early experience carrying a bag shaped his approach to leading six distinct sales ops functions.

Building agility as a core competency to navigate uncontrollable market dynamics and leadership changes
Designing end-state visions that prevent reactive firefighting and enable proactive transformation
Treating tech stack evaluation like grocery shopping—never without a clear list and meal plan

Connect with Jeremy: LinkedIn
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22 hours ago
28 minutes

Go To Masters Show
Hope Blaythorne on Why Change Is Your Career Superpower

Hope Blaythorne is the Chief of Staff, Revenue at Octopus Deploy. On this episode of the Go To Masters Show, she shares insights from her journey across sales, channel management, customer success, and operations leadership.

  • Navigating from enterprise hierarchy to startup meritocracy while building cross-functional alignment
  • Embracing change as opportunity rather than obstacle in volatile GTM environments
  • Rethinking compensation and recognition for a new generation of sales professionals

Connect with Hope: LinkedIn
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3 days ago
32 minutes

Go To Masters Show
Sara Terlecki on Being the Calm in Sales Ops Chaos

Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments.

  • Bringing clarity to chaos through cross-functional alignment in industrial manufacturing
  • Building trust across teams as the foundation for operational transformation
  • Navigating the unique challenges of sales ops in physical product environments

Connect with Sara: LinkedIn
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1 week ago
11 minutes

Go To Masters Show
Peter Van Lier on Why Data Is Just the Starting Point of the Story

Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.

  • How sales and operations planning prevents hyper growth from outstripping capacity in every department
  • Why territory planning requires adding human color to black and white analytics data
  • The FC Barcelona approach to developing RevOps talent in-house rather than fighting competition for it

Connect with Peter: LinkedIn
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1 week ago
20 minutes

Go To Masters Show
Juan Felipe Mejia on Why Simplicity Is the Ultimate Sophistication in Sales Comp

Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers.

  • How Monte Carlo financial modeling projects different attainment scenarios for global comp planning
  • Why automation reduces manual effort by 40-50% while improving rep trust and visibility
  • The ""drink your own champagne"" approach to implementing automation-first solutions

Connect with Juan Felipe: LinkedIn
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2 weeks ago
27 minutes

Go To Masters Show
Matthew Thompson on Why GTM Leaders Must Lead From the Front, Not the Desk

Matthew Thompson is the Chief Revenue Officer at Socure, the global leader in identity verification and fraud prevention. On this episode of the Go To Masters Show, he shares how 11 years in Army Special Operations shaped his approach to building high-performing GTM teams through trust, shared consciousness, and empowered execution.

The Team of Teams framework: building trust through common purpose and empowered execution
Why he audited existing RevOps tech stack for AI enhancements before chasing new tools
How leaders must be visible and deep in details without doing the work for their teams

Connect with Matthew: LinkedIn
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2 weeks ago
17 minutes

Go To Masters Show
Erik Hofstede on Why Revenue Operations Is Your Success, Not Your Job

Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models.

  • The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impact
  • How seller "follow me homes" reveal where organizations fall down in supporting their teams
  • Why working "on the business" vs "in the business" transforms growth trajectories

Connect with Erik: LinkedIn
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3 weeks ago
27 minutes

Go To Masters Show
Yun Wong on Why System Integration Is Like Untangling a Spaghetti Ball

Yun Wong is the VP of Finance Systems Transformation and M&A Integration at Datavant and founder of Falcon Transformation LLC. On this episode of the Go To Masters Finance Fireside, she shares 23 years of finance transformation experience from stapling receipts to leading enterprise-wide integrations.

  • How to integrate M&A deals in four months through proactive playbook development and governance
  • Why understanding company history prevents going in "hot" and creating conflict management issues
  • The shift from manual bank reconciliations to AI handling 80% of mundane finance tasks

Connect with Yun: LinkedIn
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3 weeks ago
25 minutes

Go To Masters Show
Terry Kim on Why Ignoring AI Is Not an Option for Finance Leaders

Terry Kim is the Senior Director of Finance and Business Operations for Asia at Coupa Software. On this episode of the Go To Masters Finance Fireside, he shares his journey across consulting, banking, and SaaS leadership spanning multiple continents.

  • The crawl, walk, run approach to transformation while staying comfortable with gray areas
  • Why successful change management requires understanding everyone's appetite for change differently
  • How being objective-oriented beats process-oriented when working across global teams

Connect with Terry: LinkedIn
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4 weeks ago
12 minutes

Go To Masters Show
Sam Clark on Why Understanding Failure Is More Critical Than Measuring Success

Sam Clark is the Director of Revenue Operations at SolutionReach. On this episode of the Go To Masters Show, he shares his journey from technical support to RevOps leadership and his unique approach to fixing leaky funnels through failure analysis.

  • Why AI should be your most reliable data recorder, not just a content generator
  • How understanding your failures drives better ROI decisions than focusing only on wins
  • Why future RevOps leaders need business acumen over technical certifications

Connect with Sam: LinkedIn
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1 month ago
23 minutes

Go To Masters Show
Jesse Morris on Why Ideas Are Only as Good as the Action That Surrounds Them

Jesse Morris is a Tech Founder and Global Revenue Operations Leader at Never Ever Ordinary. On this episode of the Go To Masters Show, he shares his math geek approach to solving big problems and building global teams across 15 countries.

  • The Wayne Gretzky principle: skating to where the puck is going in your career moves
  • Why agentic AI requires maniacal focus on one use case with quantifiable value first
  • How "do what you say you're going to do" separates successful leaders from the rest


Connect with Jesse: LinkedIn
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1 month ago
28 minutes

Go To Masters Show
Doug Rendler on Why Top Sales Reps Are Quarterbacks Who Guard Their Time

Doug Rendler is the Sales and Business Development Leader at A10 Networks. On this episode of the Go To Masters Show, he shares his quarterback approach to building high-performing sales teams and navigating high-growth transitions.

  • The honey badger mindset: building resilience through discipline over motivation
  • How AI becomes your sales teammate, not replacement, in day-to-day workflows
  • Why top performers are selfish with their time and focus only on revenue-generating activities

Connect with Doug: LinkedIn
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1 month ago
11 minutes

Go To Masters Show
Ari Mukherjee on Why Great Sales Organizations Are Razor-Tight Operations

Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines.

  • Building thought partnerships through value engineering rather than product-focused conversations
  • Implementing RPA accountability meetings to create natural coaching moments for sales teams
  • Developing ownership mindset and operational discipline as cornerstones of GTM success

Connect with Ari: LinkedIn
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1 month ago
24 minutes

Go To Masters Show
Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics

Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems.

  • Understanding pharmaceutical industry complexities where multiple moving parts affect simple prescriptions
  • Designing fair incentive compensation across diverse geographies and product lifecycles
  • Using field rides and continuous feedback loops to make analytics truly useful for end users

Connect with Sharan: LinkedIn
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1 month ago
20 minutes

Go To Masters Show
Daniel Morris on Solving Business Problems, Not Just Running Analysis

Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition.

  • Moving analytics from measurement to strategic decision-making through customer obsession
  • Building trust across GTM and product teams by taking shared ownership of outcomes
  • Using AI to shift from fixed analytics assets to exploratory data conversations

Connect with Daniel: LinkedIn
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1 month ago
17 minutes

Go To Masters Show
Larry Penta on Building Flexible Yet Consistent Revenue Operations

Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform.

  • Balancing automation with flexibility while maintaining data governance and controls
  • Designing compensation plans that align behaviors with enterprise growth objectives
  • Using AI for predictive analysis beyond traditional LLM applications in revenue operations

Connect with Larry: LinkedIn
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1 month ago
31 minutes

Go To Masters Show
Humans Over Paperwork: Christopher Hart’s Blueprint for People-First Total Rewards

Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs.

  • Designing rewards programs that signal acceptance rather than conformity
  • Integrating compensation, benefits, and DEI as one unified system instead of separate campaigns
  • Building pay equity as a daily muscle rather than an annual campaign

Connect with Christopher: LinkedIn
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1 month ago
21 minutes

Go To Masters Show
Matthew Haddad on Being Comfortable with Being Uncomfortable

Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations.

  • Being comfortable with being uncomfortable as a core requirement for success
  • Balancing data-driven decisions with creative strategy development
  • Using AI as a learning tool to optimize workflows and scale operations

Connect with Matthew: LinkedIn
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1 month ago
27 minutes

Go To Masters Show
Vikas Sareen on Thinking in Systems, Not Just Tools

Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries.

Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learning
Balancing data-driven insights with human dynamics by telling stories with data, not just presenting numbers
Viewing RevOps as the "human AI agent" that provides context and reasoning behind the numbers

Connect with Vikas: LinkedIn
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2 months ago
42 minutes

Go To Masters Show
From Forecasts to Frontlines: Building Sales Ops in Semiconductors

Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments.

Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companies
Transforming Excel-based forecasting into opportunity-driven demand planning systems
Leveraging AI tools to operate lean sales ops teams in manufacturing environments

Connect with Madhu: LinkedIn
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2 months ago
37 minutes

Go To Masters Show
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.