Peter Van Lier on Why Data Is Just the Starting Point of the Story

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Go To Masters Show

Conversations with GTM experts by Everstage

101 episodes

3 days ago

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

Technology

Education,

How To

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Peter Van Lier on Why Data Is Just the Starting Point of the Story

Go To Masters Show

20 minutes

1 week ago

Peter Van Lier on Why Data Is Just the Starting Point of the Story

Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.

How sales and operations planning prevents hyper growth from outstripping capacity in every department
Why territory planning requires adding human color to black and white analytics data
The FC Barcelona approach to developing RevOps talent in-house rather than fighting competition for it

Connect with Peter: LinkedIn
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