Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics

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Go To Masters Show

Conversations with GTM experts by Everstage

101 episodes

2 days ago

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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Education,

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Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics

Go To Masters Show

20 minutes

1 month ago

Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics

Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems.

Understanding pharmaceutical industry complexities where multiple moving parts affect simple prescriptions
Designing fair incentive compensation across diverse geographies and product lifecycles
Using field rides and continuous feedback loops to make analytics truly useful for end users

Connect with Sharan: LinkedIn
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