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The Unified Brand - Branding Podcast
Elements Brand Management
224 episodes
4 days ago
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
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Marketing
Business
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All content for The Unified Brand - Branding Podcast is the property of Elements Brand Management and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
Show more...
Marketing
Business
Episodes (20/224)
The Unified Brand - Branding Podcast
Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.

You’ll discover:

  • What separates truly differentiated brands from the rest

  • The two pathways to brand distinction: Amplify or Redefine

  • How companies like Liquid Death and Oatly made the familiar unignorable

  • The psychological power of brand archetypes

  • Why your brand should aim to stand alone, not just stand out

  • How to claim your own category of one using strategic positioning and messaging

🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.

🔗 Take the Brand Power Scorecard: brandpowerscorecard.co.uk


Watch podcast clips & deep dives on YouTube: Elements Brand Management


Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Support the show


Free Brand Development Resources


How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Show more...
1 week ago
8 minutes 30 seconds

The Unified Brand - Branding Podcast
From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.

We dive deep into:

  • What Disney does differently (and how your business can do it too)

  • How to turn the mundane into memorable brand experiences

  • The power of scripting, surprise, and theming

  • Emotional connection as your biggest brand asset

  • Real-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”

  • How to map your customer journey and find quick wins

  • Why simple systems and consistent training create brand magic

Whether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.

🎁 Grab Vance’s free resource: wow52ways.com
🌐 Learn more: deliverservicenow.com


------------------


PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj


----------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------------


Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Support the show by leaving a review.


Free Brand Development Resources


How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠


Show more...
3 weeks ago
39 minutes 51 seconds

The Unified Brand - Branding Podcast
Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook

How can a podcast become your best performing sales channel?

In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.

We dive into:

  • Why you don’t need thousands of downloads to build an effective podcast

  • How podcasting creates lead gen and brand trust at scale

  • The right way to launch a podcast that actually gets traction

  • How sales and marketing teams can collaborate using podcast content

  • Turning episodes into lead magnets and sales appointments

  • The rise of non-gated content and building community trust

Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.

🔗 Donald’s Links:

  • The Sales Evangelist

  • Blue Mango Studios

🎧 Listen now and learn how to build a podcast that drives real business results.


If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠⁠BrandPowerScorecard.co.uk⁠⁠


Catch visual brand tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
1 month ago
47 minutes 34 seconds

The Unified Brand - Branding Podcast
The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

What if your brand could sell before the customer even knows they need you?

This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.

Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.

We dive deep into:

  • Why culture = marketing, and how employee experience shapes customer loyalty

  • The three major friction points blocking growth (and how to remove them)

  • How to decode customer motivation through identity and purpose

  • The truth about lead generation vs. lead capture

  • Why distinctiveness beats being different, and how to craft a “pink door” brand

  • The ROI of removing friction in every part of your customer journey

If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.

🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com


If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk⁠


Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
1 month ago
59 minutes 2 seconds

The Unified Brand - Branding Podcast
Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis


Is your brand suffering from an identity crisis?

You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.

You'll learn:

  • The hidden signs of a misaligned brand

  • Why internal chaos leads to external confusion

  • How the Unified Brand Framework helps bring clarity, consistency, and creativity

  • Why your brand should function like a well-aligned battleship — not scattered lifeboats

  • How to pause, reflect, and rebuild your brand strategy from the inside out

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk


Catch visual brand tips on our ⁠⁠⁠YouTube channel⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
2 months ago
9 minutes 26 seconds

The Unified Brand - Branding Podcast
Howard Lim on Authentic Branding: Designing Companies from the Inside Out

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.

In this episode, we dive into:

  • Why most companies unknowingly outgrow their original brand identity

  • The three parts of a brand every business must understand: position, identity, and image

  • How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)

  • The dangers of fragmented branding and "brand schizophrenia"

  • Why consistent brand DNA is non-negotiable — and how to define yours

  • Case studies that grew 2000x by applying authentic branding principles

  • The real difference between branding, marketing, and advertising

Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.


Get the book: Authentic Branding by Howard Lim on Amazon


For Howard’s brand assessment offer -  howard@howcreative.com


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
2 months ago
47 minutes 35 seconds

The Unified Brand - Branding Podcast
Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?

In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.

Learn:

  • Why beautiful design isn’t enough

  • The hidden power of brand strategy

  • How positioning shapes perception

  • What causes marketing to feel like "shouting into the void"

  • Real-world examples of brands that turned things around with strategy-first branding

🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.

👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk


Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
2 months ago
8 minutes 25 seconds

The Unified Brand - Branding Podcast
The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.

Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.

You’ll discover:

  • Why most brands respray the car without checking the engine (and what to do instead)

  • The key elements of Brand DNA that form the foundation of truly differentiated brands

  • How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders

  • Why design must come after strategy—and how to align culture, experience, and communication around your brand promise

  • Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building

This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.

🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy


-------------------------


Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠


Show more...
2 months ago
47 minutes 9 seconds

The Unified Brand - Branding Podcast
How to Build an Iconic Brand That Customers Never Forget

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.

You’ll learn:

  • Why iconic brands offer aspirational transformation

  • How companies like Dove, Zappos, and Patagonia build trust and loyalty

  • The power of purpose-led branding

  • How small touches can make big emotional impacts

  • Tips for triggering emotional responses through brand messaging

Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

🔗 Take the assessment: Brand Power Scorecard

Subscribe and join the movement to build smarter, more unified brands.


Catch visual brand tips on our ⁠YouTube channel⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠


Show more...
3 months ago
8 minutes 14 seconds

The Unified Brand - Branding Podcast
How Brand Storytelling Starts With Self-Awareness – with Deevo Tindall

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.

With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.

Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.

We also dive into:

  • Why your brand problem is likely a messaging problem

  • The power of left and right brain synergy

  • Emotional connection as a branding strategy

  • The link between mindset and business ceilings

  • Why authenticity beats trends (and how Coke got it wrong)

  • His upcoming transformational retreat


This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.

🔗 Connect with Deevo: thebrandstoryteller.com


-------------------------


Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠YouTube channel⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠


Show more...
3 months ago
36 minutes 39 seconds

The Unified Brand - Branding Podcast
How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.

In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.

You’ll discover:

  • Why Lego lost its way—and how it got back on track

  • The power of staying true to your brand DNA

  • How embracing pop culture transformed Lego into a global force

  • What your business can learn from Lego's bold brand moves

Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.

Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk

Catch visual brand tips on our YouTube channel


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠


Show more...
3 months ago
7 minutes 26 seconds

The Unified Brand - Branding Podcast
Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square

Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.

In this episode, you'll learn:

  • The real difference between design and art

  • How Beats by Dre was built to become a cultural movement

  • What every founder should know about building brand-led products

  • The overlooked power of prototyping and the “death by a thousand cuts” in product design

  • Why empathy is the most underrated design tool

  • How AI is changing the design landscape — and why human creativity still wins

Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.

🔗 Learn more about Ammunition: ammunitiongroup.com

Ammunition Instagram

Ammunition Facebook

Robert's Linkedin

Robert's Instagram


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠brandpowerscore.co.uk⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠


Show more...
3 months ago
44 minutes 2 seconds

The Unified Brand - Branding Podcast
Why Most Brands Miss the Mark – And How to Become Unforgettable

Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.

We’ll cover:

  • The #1 mistake brands make in their messaging

  • How to position your brand as the guide (not the hero)

  • Why emotional connection trumps product features

  • The psychology behind "brand love"

  • How to create consistency that builds trust and recall

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠


Show more...
4 months ago
12 minutes 20 seconds

The Unified Brand - Branding Podcast
Future of Brand Equity: Disruption, Differentiation & the Power of Signature Stories With David Aaker

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.

We dive deep into:

  • The evolution of brand equity and why loyalty must be at its core

  • Why brand relevance, not just awareness, is key to market dominance

  • The secret to building energy and differentiation with “Silver Bullet” brands

  • Why disruptive innovation creates real growth, not brand preference

  • The role of signature stories and purpose-driven branding in creating lasting impact

  • How legacy brands can remain relevant in an age of constant disruption

Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.

🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.


David's Links


David on Linkedin

Prophet Website

David's Books


👉 Take the free 4-minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠


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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠


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4 months ago
44 minutes 11 seconds

The Unified Brand - Branding Podcast
How Red Bull Built a Brand You Don’t Just Buy From—You Belong To

Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.

Discover how Red Bull:

  • Became a media powerhouse by owning their content

  • Built emotional connection through storytelling and immersive experiences

  • Chose partnerships and events that embodied their brand values

  • Created a world their audience wants to live in

Learn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.


👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠


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5 months ago
9 minutes 41 seconds

The Unified Brand - Branding Podcast
How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion.

What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.

John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.

We explore:

  • How storytelling and cause marketing built a community-first brand

  • Why brand DNA and emotional connection drive customer loyalty

  • The secret behind 13-fold branding and hidden messages in product design

  • Volition’s bold new vision—including TV shows, new categories, and experiences

This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

🔗 Learn more: volitionamerica.com


👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠



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5 months ago
36 minutes 17 seconds

The Unified Brand - Branding Podcast
The 9 Unbreakable Principles of Startup Branding

What separates enduring startups from the rest? Branding.

In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.

You'll learn how:

  • Airbnb builds belonging through brand purpose

  • Slack tailors its identity to tech-savvy professionals

  • Mailchimp and Glossier use tone and community to drive loyalty

  • Tesla and Spotify master category creation and innovation

Whether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.

👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠


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5 months ago
21 minutes 58 seconds

The Unified Brand - Branding Podcast
The Power of Story to Transform Brands and People — with Laura Nespoli

In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.

We explore:

  • The neuroscience behind storytelling and empathy

  • How personal stories can drive professional success

  • The 4Cs framework to unlock brand stories

  • Strategic storytelling in B2B tech and why empathy still matters

  • Using purpose-driven storytelling to align brand identity and impact

Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.

🔗 Connect with Laura: meshinmovement.com


Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠⁠

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Show more...
5 months ago
45 minutes 42 seconds

The Unified Brand - Branding Podcast
Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.

Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:


✅ How to identify and solve the right problem for your audience
✅ The power of tapping into emotional pain points (not just surface issues)
✅ Why understanding your audience’s journey is key to messaging
✅ How simplicity enhances memorability
✅ The importance of stepping into your audience's shoes for authentic resonance


PLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back.


Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.

👉 Take the Brand Power Scorecard now


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Show more...
6 months ago
9 minutes

The Unified Brand - Branding Podcast
From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale

This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising.

In this deep-dive episode, we explore:

  • Why brand strategy must come before design

  • The power of niching down and owning your local market

  • How to use Pinterest, email, and SMS to grow beyond Instagram

  • Marketing mistakes that waste money and time

  • What small businesses can learn from agency life

Whether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably.

🎧 Tune in for actionable insights to brand smarter, not harder.


Jacinta's Links

Instagram

Website

Linkedin


Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Show more...
6 months ago
48 minutes 13 seconds

The Unified Brand - Branding Podcast
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.