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Overflow Funnels

Stine Andersson

24 episodes

2 days ago

In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...

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In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...

Show more...

Episodes (20/24)

Overflow Funnels

24. Part 1. Transform Your Freebie into a Sales Machine

In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...

5 days ago

15 minutes

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23. Why I’m Walking Away from Pinterest

After almost five years, I’ve officially wrapped my last ever Pinterest client. And I’m not just walking away from Pinterest management — I’m walking away from done-for-you services altogether. In this episode, I’m sharing the real story behind my pivot: the doubts, the insecurities, the ethical reasons I can’t sell Pinterest management anymore, and the freedom I’ve found stepping fully into coaching and funnels. If you’ve ever thought about shifting direction in your business but fear held y...

2 weeks ago

9 minutes

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22. How to Leverage Your Client Work into Consistent Sales Momentum

If your feed goes dead every time you don’t have a client project on your desk, we need to talk. Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go. In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet. We’ll cover: Why relying on active client work keeps you stuck in feast-or-famine.4–5 ways to frame ever...

3 weeks ago

12 minutes

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21. The Lazy Funnel That Brings You Clients on Repeat

What if your sales didn’t depend on how much you post, how often you show up, or how many hours you work online? Imagine dropping the kids off at school, crawling back into bed with your coffee, and watching Stripe notifications hit your inbox before you’ve even opened your laptop. That’s not luck — that’s a funnel doing its job. In this episode, I’m showing you how to build a sales system that runs 24/7, even while you’re offline. You’ll learn: Why working harder ≠ more sales (and what actua...

1 month ago

10 minutes

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20. How to Define Your Dream Buyer and Build a Business That Sells

Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell. In this first episode, we’re talking about the foundation: your Overflow Buyer. Because here’s the truth—if you’re building your business for the wrong person, everything else will leak. Your content can be magnetic, your funnel polished, and your offer stack amazing, but if ...

1 month ago

12 minutes

Overflow Funnels

19. Fixing the Gaps in Your Offer Suite (Without Creating 10 New Offers)

In this episode, Stine discusses the importance of identifying gaps in your offer suite and how to strategically address them without overwhelming yourself with new creations. She emphasizes that gaps represent opportunities for growth and revenue, and provides actionable steps to fill these gaps effectively. Stine outlines three main types of gaps: entry offers, upgrade offers, and retention offers, and encourages listeners to think critically about their existing offers to create a seamless...

2 months ago

12 minutes

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18. Map Your Client Journey So Buyers Upgrade Instead of Ghosting

In this episode of the Overflow Funnel Podcast, Stine discusses the importance of having a well-structured offer suite that guides clients through a seamless journey. She introduces her offer suite flow chart framework, which consists of five stages: awareness, entry, core, premium, and legacy. Stine emphasizes the need for clarity in the client journey to prevent drop-offs and maximize revenue. She provides actionable steps for listeners to map their offers and identify gaps in their current...

2 months ago

14 minutes

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17. How to Stack Your Offers for Higher Lifetime Value

Most funnels end at the sale. Mine start there. In this episode of Overflow Funnels, I’m breaking down exactly how to build a value ladder — or what I call offer stacking — so your clients naturally keep working with you, without you chasing new leads 24/7. We’ll talk about: Why a value ladder is the easiest way to double your revenue without doubling your audienceReal-life stacks for designers, coaches, and service providersHow to map upsells, downsells, and “next step” offers that feel natu...

2 months ago

14 minutes

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16. The Simplest Funnel That Makes the Most Money (And Why You’re Overcomplicating It)

Most business owners are chasing cold leads while ignoring the goldmine sitting right in front of them: their past clients. In this episode of Overflow Funnels, I’m breaking down the simplest, most profitable funnel you can build — one that doesn’t require wild tech stacks, 16-email sequences, or constant content creation. We’ll cover: Why retention beats acquisition (and the stat that proves it)5 simple steps to turn past clients into repeat buyersReal examples for coaches, service providers...

2 months ago

11 minutes

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15. 4 Non-Negotiables I Swear By

Feeling stuck, chaotic, or low-energy in your business? The answer isn’t another funnel, tool, or piece of content. In this episode, I’m breaking down the 4 non-negotiables I swear by every time I want to make more money — without adding more to my plate. These aren’t “productivity hacks” or trendy strategies. They’re rhythms that protect the #1 thing doing the selling in your business: you. You’ll hear how I: 💭 Clear mental noise before making business decisions 📅 Carve out CEO days that act...

2 months ago

10 minutes

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14. Why I Pivoted from Pinterest & Blogging to Sales & Funnels (and Why I’m Never Going Back)

For years, I delivered the “top of the cake” — Pinterest, blogging, a little nurture. My clients got visibility and warm leads… but when it came to actually selling? The backend was a mess. Offers weren’t stacked. Dots weren’t connected. And pretending that was enough started to feel wrong. In this episode, I’m pulling back the curtain on: 🔥 The exact moment I knew I had to pivot 🔥 Why traffic alone doesn’t equal sales 🔥 My hot take on Pinterest & blogging for high-ticke...

2 months ago

13 minutes

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13. What Actually Makes a Funnel Convert?

You don’t need a prettier sales page. You need a funnel that actually works—while you sleep, while you sip your coffee, while you live your life. In this kickoff episode of our 10-part Overflow Funnel series, we’re pulling back the curtain on the real reason your funnel isn’t converting. (Hint: It’s not your platform, your templates, or your email software.) We’ll break down: ⚡ The psychology behind conversion (what actually makes people say yes) ⚡ The 3 checkpoints every high-convertin...

3 months ago

14 minutes

Overflow Funnels

12. How to Nurture After Offboarding + Build Recurring Revenue That Makes Sense

🚨 Hot take alert: You’re ghosting your best leads... and it’s your past clients. In this spicy episode of the Overflow Funnel Podcast, I’m breaking down why nurturing after offboarding is the smartest way to build recurring revenue without hustling for new leads every month. Think your work ends when the contract’s over? Think again. We’re talking: 🔥 Why your past clients are your easiest yes 🔥 Simple, non-cringe ways to follow up without feeling salesy 🔥 Real client example...

3 months ago

12 minutes

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11. The Nurture Gap That’s Costing You Sales

You’re showing up. You’re getting traffic. Your offer isn’t the problem — so why aren’t people buying? In this episode, I’m breaking down the nurture gap — that quiet space between discovery and conversion where trust either gets built… or your leads disappear. If you’re attracting attention but not making sales, this is the episode you need. You’ll learn: 🔍 What the nurture gap actually is (and why most funnels ignore it) ⚠️ 3 signs your content is leaking trust 💌 The exact kind of nurture c...

4 months ago

5 minutes

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10. Stop Talking to Everyone. Start Selling to the Right One.

If your content looks good but your sales are slow… chances are, you’re talking to the wrong person. In this episode, I’m breaking down exactly who your Overflow Buyer is — the one who’s already sold, searching, and ready to say yes — and how to shift your messaging to actually attract her. You’ll learn: What makes the Overflow Buyer™ different from your past self 3 subtle ways your content is repelling high-ticket buyers How to create messaging that feels clear, powerful, and impossible to i...

4 months ago

10 minutes

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09. The ONE Funnel Action That’ll Actually Move the Needle This Week

Stuck in a visibility loop with no conversions? You’re not alone — but you are in control. In today’s episode, I’m walking you through the one action that will immediately create clarity, trust, and sales in your funnel. It takes 15–20 minutes to complete and can unlock weeks worth of momentum. We’re talking funnel entry points, lead magnet alignment, and how to stop leaving your hottest leads hanging. 📌 Links & Resources: → Grab the free Overflow Funnel Mini Map → Book a 90-Min Overf...

4 months ago

7 minutes

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08. Why Most Funnels Burn You Out (And What to Do Instead)

If your funnel feels like a full-time job — you’re not alone. Most traditional funnels are built on pressure, urgency, and constant tweaking… not exactly the dream you had when you started your business. In this episode, I’m breaking down why so many funnels lead to burnout (even when you “do everything right”), what I recommend doing instead, and how I help my clients build sustainable, soul-aligned funnels that actually work — without relying on hacks or hype. We’ll dive into: The hidden bu...

4 months ago

13 minutes

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07. How to Build Offers That Flow, Sell, and Scale With You

Sick of creating amazing offers that lead... nowhere? In this episode, I’m breaking down how to stack your services into a strategic, profitable funnel that makes people say “hell yes” at every level—from your freebie to your highest-ticket offer. If your suite is scattered, if you’re constantly reinventing what to sell, or if your clients ghost after one offer, this is your wake-up call. I’ll walk you through my exact offer stack (Clarity Map → Overflow Vault → Strategy Session → DFY or Coac...

4 months ago

12 minutes

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06. Why I Refuse to Sell Services in Pieces

If you’ve ever felt like you’re doing great work inside a broken system — this episode is for you. I’m pulling back the curtain on a major shift I’ve made in my business, and it’s about more than just Pinterest, blogs, or email. It’s about why I refuse to sell my services in pieces anymore and why that decision changed everything. We’re talking: The burnout that comes from being hired to deliver “just one thing”Why visibility without a funnel is a waste of moneyThe truth about service provide...

4 months ago

12 minutes

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05. How Pinterest, Blogging, and Email Work Together

In this episode, I’m showing you exactly how Pinterest, blogging, and email marketing work together to build a soul-first system that sells without burning you out. This isn’t about surface-level content or complicated tech setups—it’s about alignment, consistency, and stacking simple pieces that do the heavy lifting for you. We’ll break down the role of each platform in your funnel, walk through a real-world example, and get honest about what’s keeping most people stuck. Whether you’re a des...

4 months ago

11 minutes