In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...
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In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...
22. How to Leverage Your Client Work into Consistent Sales Momentum
Overflow Funnels
12 minutes
4 weeks ago
22. How to Leverage Your Client Work into Consistent Sales Momentum
If your feed goes dead every time you don’t have a client project on your desk, we need to talk. Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go. In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet. We’ll cover: Why relying on active client work keeps you stuck in feast-or-famine.4–5 ways to frame ever...
Overflow Funnels
In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective freebies that deliver tangible results and align closely with the main course or service, ensuring a seamless transition for potential customers. T...
