Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.
Key Takeaways:
00:00 Introduction.
04:17 When using a lot of channels, ensure their revenue is being measured.
09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.
10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.
15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.
18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.
20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.
26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.
Resources Mentioned:
https://www.linkedin.com/in/steffenhedebrandt/
Dreamdata | LinkedIn
https://www.linkedin.com/company/dreamdata-io/
Dreamdata | Website
https://dreamdata.io/
Insightful Links:
https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategy
https://www.93x.agency/blog/why-marketing-should-own-their-revenue-targets
https://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employees
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.
Key Takeaways:
00:00 Introduction.
04:07 Leadership determines brand versus agency speed and adaptability.
07:51 Know yourself to manage consensus and team dynamics.
11:29 Leverage deep customer insights to drive product positioning.
15:06 Go beyond vanity metrics to track consistent engagement.
19:14 Leadership responsibility impacts employees’ daily experiences.
22:12 Self-awareness and communication are essential for effective leadership.
25:56 Authenticity and self-reflection are vital to marketing resilience.
29:01 Employee engagement surveys signal leadership success and team engagement.
31:45 Passionate curiosity sustains long-term growth in marketing careers.
Resources Mentioned:
https://www.linkedin.com/in/lauran546/
Solle Solutions | LinkedIn
https://www.linkedin.com/company/solle-solutions/
Solle Solutions | Website
https://www.sollesolutions.com/
Insightful Links:
https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.html
https://improvado.io/blog/how-improve-team-efficiency
https://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategies
https://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”
Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.
Key Takeaways:
00:00 Introduction
05:02 Success comes from creating a life and business you actually love.
06:20 Avoid tactics that don’t suit your personality — they won’t serve you.
11:12 You can’t guarantee the outcome, but you can control your actions.
12:30 Set realistic goals, and break them into small, daily steps.
17:44 Long-term consistency brings better results than short-term strategy.
20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”
25:04 Small audiences offer marketing advantages large brands can’t match.
31:36 Tech and AI are tools, but humans are still essential.
44:42 Treat freelance team members as part of your core team.
Resources Mentioned:
https://www.linkedin.com/in/teresaheathwareing/
Teresa Heath-Wareing Limited | LinkedIn
https://www.linkedin.com/company/thw-marketing-&-pr/
Teresa Heath-Wareing Limited | Website
https://teresaheathwareing.com/
Insightful Links:
https://www.ianbrodie.com/escape-marketing-overwhelm/
https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/
https://www.shopify.com/ca/blog/marketing-strategies
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.
Key Takeaways:
00:00 Introduction.
03:12 Gen Z values individualism and customization above broad generalizations.
06:36 Social media fuels unrealistic expectations and comparison culture.
09:21 Influencer marketing thrives because people seek third-party validation.
12:40 Word of mouth remains the most powerful marketing driver.
16:09 The Hawk Method: awareness, nurturing and trust build brands.
20:34 Data-driven decisions: “stop using yourself as a case study”.
24:02 ROAS metric fails without factoring in purchase cycle length.
27:30 AI marketing tools reveal low-hanging fruit and fix problems.
30:39 Building lasting business relationships matters more than quick results.
Resources Mentioned:
https://www.linkedin.com/in/erikhuberman/
Hawk Media | LinkedIn
https://www.linkedin.com/company/hawkemedia/
Hawke Media | Website
https://www.hawkemedia.com
https://www.forbes.com/profile/erik-huberman/
Inc.’s “Top 25 Marketing Influencers”
https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.html
Insightful Links:
https://www.shopify.com/ca/blog/go-to-market-strategy
https://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tips
https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.
Key Takeaways:
00:00 Introduction.
04:33 AI hallucinates and misses the nuance of human relationships.
07:39 Customer stories are hard to do well but worth the effort.
09:03 Positive response rates tripled when brands used customer proof.
12:36 Case studies shouldn’t be pigeonholed into a single format.
15:33 Stories can be repurposed as nibble, bite, snack or meal.
17:42 Worry less about competitors and more about reaching ideal clients.
22:21 Assisted conversions show the unseen influence of customer stories.
24:39 The consumer is not an idiot. She’s your mother.
27:57 Evergreen stories should be repurposed across the customer journey.
Resources Mentioned:
https://www.linkedin.com/in/joelklettke/
Case Study Buddy | LinkedIn
https://www.linkedin.com/company/case-study-buddy/
Case Study Buddy | Website
https://www.casestudybuddy.com
Insightful Links:
https://www.gartner.com/en/digital-markets/insights/customer-success-stories
https://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.html
https://90seconds.com/blog/the-impact-of-customer-stories/
https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketing
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.
Key Takeaways:
00:00 Introduction.
04:22 Be cautious with LinkedIn’s newest predictive audience features.
08:17 Timing and relevancy often determine outreach success.
10:55 Offers must stand out in oversaturated inboxes.
15:03 Dominate your own LinkedIn network first.
17:14 Giving away your playbook builds trust and authority.
22:13 Engagement strongly correlates with inbound leads.
27:58 LinkedIn users log in ready to be influenced.
31:06 YouTube channel builds reach with practical education.
Resources Mentioned:
https://www.linkedin.com/in/justin-rowe-4043339b/
Impactable | LinkedIn
https://www.linkedin.com/company/impactableb2b/
Impactable | Website
https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page
Insightful Links:
https://sproutsocial.com/insights/linkedin-statistics/
https://blog.hootsuite.com/linkedin-statistics-business/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.
Key Takeaways:
00:00 Introduction.
05:02 PPC Live UK evolves from a side hustle into a main business.
09:21 AI still struggles to replicate empathy and tone of voice.
13:04 Digital advertising is expensive and not accessible for all.
17:34 Small businesses lack data, so manual approaches remain critical.
21:32 Marketers must show up at the right time without repetition.
25:16 Frequency capping is essential for sustainable PPC campaigns.
29:29 Average order value matters more than conversion count alone.
33:00 What gets celebrated gets repeated in marketing and leadership.
37:33 PPC hits diminishing returns if spend is not redirected.
Resources Mentioned:
https://www.linkedin.com/in/themarketinganu/
PPC Live UK | LinkeIn
https://www.linkedin.com/company/ppcliveuk/
PPC Live UK | Website
https://www.ppc.live
Insightful Links:
https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d
https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy
https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.
Key Takeaways:
00:00 Introduction.
03:12 Build your email list before launching products and courses.
05:28 Use quiz data to qualify and disqualify leads confidently.
09:21 Differentiate by delivering value because sales cycles are longer.
12:48 Quiz results segment audiences by challenges and demographics effectively.
15:39 Grow from inside out by prioritizing quality over quantity.
21:00 Two tools, a quiz platform and CRM, run automation.
Resources Mentioned:
https://www.linkedin.com/in/taigoodwin/
That Marketing Team | LinkedIn
https://www.linkedin.com/company/thatmarketingteam/
That Marketing Team | Website
https://thatmarketingteam.com/
“The Profitable Woman’s Playbook” by Tai Goodwin
https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2
*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.
Key Takeaways:
00:00 Introduction.
04:56 Customer retention depends on delivering authentic human experiences.
10:35 Intentionality is the foundation for achieving meaningful business results.
15:53 Web3H centers on humanity beyond technology and automation.
19:18 Branding is about honoring promises, not creating masks.
28:35 Human beings crave belonging, connection and significance.
30:22 Direct mail is a quiet and powerful channel for marketing.
35:08 Overwhelming customers with humanity creates stronger relationships.
46:30 Consistency in client retention is strengthened by surprise and delight.
50:48 Use data and insights to build confidence and prove success.
Resources Mentioned:
https://www.linkedin.com/in/greg-smith-shw
buntu.YOU | LinkedIn
https://www.linkedin.com/company/buntu-you/
Buntu YOU | Website
https://buntu.com.au/
Insightful Links:
https://www.zendesk.com/blog/customer-retention/
https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes
https://sendgrid.com/blog/retention-marketing/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.
Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.
Key Takeaways:
00:00 Introduction.
01:46 Starting a sales job with zero resources.
05:53 Landing a $2 million client from authentic LinkedIn content.
09:15 Why chasing engagement pods and viral templates kills true value.
12:54 Social selling defined: Right people, nurtured over time equals win.
16:42 The real KPI: quality conversations, not follower count or reach.
20:36 Most people on LinkedIn aren’t proactively starting genuine conversations.
24:15 Removing bots and fake accounts means better business results.
27:00 Do quality work, prioritize niche and avoid shortcut temptations.
35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits.
Resources Mentioned:
https://www.linkedin.com/in/michellejraymond/
B2B Growth Co | LinkedIn
https://www.linkedin.com/company/b2b-growth-co/
B2B Growth Co | Website
https://b2bgrowthco.com/
Insightful Links:
https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/
https://blog.hubspot.com/sales/social-selling-linkedin
https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activate multiple areas of the brain.
Key Takeaways:
0:00 Introduction.
04:06 No magic wand exists that makes people take action every time.
07:12 Behavioral science principles work across all demographics and environments.
12:03 The appeal of the phrase: "Would you be willing to consider this?"
21:57 Customer cynicism grows with ChatGPT and increased information access.
25:42 Scarcity drives immediate decisions when interest already exists.
29:36 More brain activation improves understanding and memory retention.
30:17 “Narrative transport” pulls listeners into the story so they feel what the characters feel.
32:30 Once ideas become yours through stories, you're reluctant to give them up.
34:30 Focus on lifetime value rather than just immediate acquisition.
39:30 Information gap theory: people take action to close gaps between what they know and want to know.
Resources Mentioned:
https://www.linkedin.com/in/nancyharhut/
HBT Marketing | LinkedIn
https://www.linkedin.com/company/hbt-marketing/
HBT Marketing | Website
https://www.hbtmktg.com/
Insightful Links:
https://www.ogilvy.com/ideas/how-increase-your-marketing-effectiveness-behavioral-science
https://terakeet.com/blog/behavioral-marketing/
https://kadence.com/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/
https://contentmarketinginstitute.com/articles/content-increase-audience-response/
https://www.naylor.com/associationadviser/10-free-behavioral-science-secrets/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy.
Key Takeaways:
(00:00) Introduction.
(06:42) How unrealistic early market conditions shaped D2C growth.
(10:12) Why TikTok’s audience behavior differs from Facebook’s.
(15:48) The fundamentals focused on today by winning brands.
(16:54) First-party data as a competitive advantage.
(18:39) Why poor input leads to poor creative output.
(22:30) The customer-experience risks of agency silos.
(24:21) A $200,000 campaign built from targeted research.
(29:18) Gamification’s role in improving website experiences.
(35:39) Understanding a lifetime value to CAC ratio.
(41:51) Why perfect attribution isn’t possible and what to focus on instead.
(52:45) Making agencies care by sharing the why, not just the how.
(01:00:51) The cost of not creating personalized customer experiences.
Resources Mentioned:
David to Goliath | Website
https://mentoring.davidtogoliath.com/l/undeniable-business-planner
Insightful Links:
https://home.breinify.ai/learn/best-d2c-marketing-strategies
https://www.feedough.com/d2c-marketing-guide/
*Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing.
Key Takeaways:
(00:00) Introduction.
(06:33) SEO is more than traffic — it strengthens all GTM channels.
(12:45) Start with high-intent search terms from in-market buyers.
(16:27) Use sales and success teams to identify content themes.
(18:48) Zero-volume keywords can still signal strong buying intent.
(21:39) Niche terms outperform broad keywords in B2B SEO.
(24:00) Review top pages and one-up competitors with richer detail.
(26:54) Gated content blocks SEO unless it's highly valuable.
(27:18) Focus content on bottom-funnel terms to drive conversions.
(31:00) Social proof builds trust and reinforces content performance.
(35:03) Podcast guesting is a powerful PR and backlink strategy.
Resources Mentioned:
https://www.linkedin.com/in/samdunning/
Web Choice | LinkedIn
https://www.linkedin.com/company/web-choice-uk-ltd/
Web Choice UK | Website
https://www.webdesignchoice.co.uk/
Insightful Links:
https://www.leadfeeder.com/blog/demand-generation-tactics/
https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/
https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode.
Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, consistency and developing content that reflects culture over corporate trends.
Key Takeaways:
(04:11) The core value of podcasting remains the same, offering depth and connection beyond surface-level marketing.
(05:06) We now live in an era where people may follow your content without ever buying from you.
(11:15) Creating demand for your content is more important than tying every effort directly to sales.
(18:28) A small audience today is what builds the momentum for a larger audience tomorrow.
(23:29) Creative ideas aren’t born in systems or processes but moments of inspiration.
(34:29) B2B podcasts need to tap into culture, not just traditional industry formats.
(40:02) Great podcast clips require craftsmanship, not automation or shortcuts.
(42:54) Organic social media is still the most effective way to build awareness and drive engagement.
Resources Mentioned:
https://www.linkedin.com/in/sullybop/
Podcast Principles | LinkedIn
https://www.linkedin.com/company/podcast-principles/
Podcast Principles | Website
https://www.podcastprinciples.com/
Insightful Links:
https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting
https://www.lemonpie.fm/resource/klue
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Laura Erdem, Sales Leader - Americas of Dreamdata, shares how sales and marketing teams can work together more effectively by focusing on shared business goals rather than forced alignment. Laura highlights the role of revenue attribution in helping marketers understand which activities are driving real impact, while acknowledging the complexity of measuring modern buyer journeys. She also discusses the value of correlation over time when it comes to linking marketing activities to revenue, and why simplifying processes and working closely with RevOps teams can help marketers feel more confident about their contributions to growth.
Key Takeaways:
(01:22) Sales and marketing alignment is about mutual respect, not friendship.
(05:05) Creativity thrives when teams have time and space to experiment.
(09:19) Marketing teams should collaborate with RevOps to understand impact.
(13:10) MQLs need to connect to SQLs and revenue, not just impressions.
(15:11) Attribution is often indirect; correlation over time is key.
(18:03) Good data enables marketers to take accountability for revenue.
(22:00) Using LinkedIn intentionally supports both sales and marketing goals.
(24:46) Startup principles help enterprises achieve faster growth.
(27:48) Transformation teams test ideas before full-scale execution.
Resources Mentioned:
https://dreamdata.io/
Insightful Links:
https://www.pecan.ai/blog/attribution-marketing-machine-learning/
https://martech.org/new-attribution-challenge-understanding-marketing-sales-work-together/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.
From understanding your “why” to maximizing content distribution and measuring engagement, this conversation offers tactical insights for using podcasts as a tool for B2B marketing growth.
Key Takeaways:
(04:54) Podcasting builds connections, making you someone’s temporary friend.
(07:25) Without a clear purpose, most podcasts fail after eight episodes.
(08:08) Invest more time understanding your audience than you invest in your gear.
(12:57) Use your website as a follow hub, not just “find us wherever you get podcasts.”
(13:51) Reviews don’t help the algorithm — they serve as social proof for advertisers.
(19:28) Focus on being the most talked-about show, not just the most downloaded.
(21:38) Listening to your market’s language helps guide relevant episode content.
(27:01) Ask your audience to share your content with clarity and confidence.
Resources Mentioned:
School of Podcasting website
https://schoolofpodcasting.com/
Insightful Links:
https://jake-jorgovan.com/blog/how-to-start-and-produce-a-podcast
https://www.buzzsprout.com/blog/podcast-marketing
https://www.clariantcreative.com/launch-a-podcast-best-practices
https://riverside.fm/blog/podcast-marketing
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior.
He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.
Key Takeaways:
(03:10) Presenting a product effectively is not an option but a necessity.
(05:24) The Uber map reduced stress not by shortening waits but by adding certainty.
(06:54) People post-rationalize their decisions more than they realize.
(09:04) Marketers should approach their work like detectives, asking what they don’t know and seeking hidden motivations behind consumer behavior.
(14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.
(19:09) Price is a feeling, not just a number, in consumer decision-making.
(23:35) Testing counterintuitive ideas reveals unseen marketing truths.
(24:37) Sales aren’t driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.
Resources Mentioned:
https://www.linkedin.com/in/rorysutherland/
https://www.linkedin.com/company/ogilvyuk/
“Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherland
https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529
“The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clark
https://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455
Insightful Links:
https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketing
https://www.moengage.com/learn/consumer-behavior-in-marketing/
https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.
Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practical takeaways for marketers looking to boost engagement and retention.
Key Takeaways:
(01:24) Jay outlines his ventures, including Outcome Media and the Guru Conference.
(02:26) Jay emphasizes democratizing access to quality marketing education through free resources.
(04:32) A tighter economy means email becomes more vital due to its cost efficiency.
(07:10) Pop-up contact forms are highly effective and shouldn't be dismissed as annoying.
(08:38) Pop-ups grab 9% of site visitors’ information within the first five visits.
(11:21) The autoresponder is the most important email marketers send, driving inbox deliverability.
(12:48) A compelling welcome email subject line boosts inbox placement by signaling recipient engagement to email providers.
(21:02) Outdated automation content can harm your pipeline and brand trust.
(23:56) Common myths about spam filters and subject lines are outdated; emojis and “free” are effective and safe.
Resources Mentioned:
https://www.linkedin.com/in/schwedelson/
SubjectLine.com | LinkedIn
http://subjectline.com
SubjectLine | Website
https://www.subjectline.com
https://www.outcomemedia.com
https://www.guruconference.com
Jay Schwedelson's Website
https://www.jayschwedelson.com
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Dots Oyebolu’s latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.
Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success.
With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning.
Key Takeaways:
(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.
(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.
(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.
(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.
(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.
(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.
(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.
(30:00) Community-driven spaces like Docebo’s customer hub play a key role in customer retention and advocacy.
(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.
Resources Mentioned:
https://www.linkedin.com/in/officialg/
Pipedrive | LinkedIn
https://www.linkedin.com/company/pipedrive/
Outreach | LinkedIn
https://www.linkedin.com/company/outreach-saas/
Nextiva | LinkedIn
https://www.linkedin.com/company/nextiva/
https://www.semrush.com/
OfficialGaetano.com | Website
https://officialgaetano.com
https://community.docebo.com/
Insightful Links:
https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/
https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy
https://www.dashly.io/blog/demand-generation-vs-growth-marketing/
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.
Key Takeaways:
(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.
(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.
(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.
(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.
(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.
(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.
(15:14) LinkedIn’s built-in targeting often eliminates the need for lookalike audiences.
(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.
(27:14) Over 50% of AJ’s leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.
Resources Mentioned:
https://www.linkedin.com/in/wilcoxaj/
B2Linked | LinkedIn
https://www.linkedin.com/company/b2linked/
B2Linked | Website
https://b2linked.com
LinkedIn Ads Fanatics community
https://fanatics.b2linked.com/
https://b2linked.com/podcast
Insightful Links:
https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/
https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smarts
https://directiveconsulting.com/blog/b2b-linkedin-strategy-saas
We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
