B2B Podcasts Need Less B2B and Way More of This

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b8/b6/25/b8b625de-2ed8-5bd3-f664-6f6d041e5263/mza_15987677684317238885.jpg/600x600bb.jpg

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

1 day ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

Marketing

Business

RSS

All content for Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers is the property of Dots Loves Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://files.cohostpodcasting.com/cohost/f6c98cd4-2d79-4714-97f2-b06ae160d3a8/shows/1158e2af-de47-49d5-9b34-6023b0f229ce/episodes/3a4afd1f-9ada-4c37-96d6-ff7b343602ce/b9b1093d74.jpg

B2B Podcasts Need Less B2B and Way More of This

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

47 minutes 42 seconds

3 months ago

B2B Podcasts Need Less B2B and Way More of This

Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode.

Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, consistency and developing content that reflects culture over corporate trends.

Key Takeaways:

(04:11) The core value of podcasting remains the same, offering depth and connection beyond surface-level marketing.

(05:06) We now live in an era where people may follow your content without ever buying from you.

(11:15) Creating demand for your content is more important than tying every effort directly to sales.

(18:28) A small audience today is what builds the momentum for a larger audience tomorrow.

(23:29) Creative ideas aren’t born in systems or processes but moments of inspiration.

(34:29) B2B podcasts need to tap into culture, not just traditional industry formats.

(40:02) Great podcast clips require craftsmanship, not automation or shortcuts.

(42:54) Organic social media is still the most effective way to build awareness and drive engagement.

Resources Mentioned:

Ryan Sullivan

https://www.linkedin.com/in/sullybop/

Podcast Principles | LinkedIn

https://www.linkedin.com/company/podcast-principles/

Podcast Principles | Website

https://www.podcastprinciples.com/

Insightful Links:

https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting

https://www.lemonpie.fm/resource/klue

https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curve

https://www.thedrum.com/opinion/2023/06/22/4-ways-brands-can-use-podcasting-flex-their-creative-muscles

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds