B2B SEO Strategies for Websites and Demand Captures

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

5 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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B2B SEO Strategies for Websites and Demand Captures

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

43 minutes 51 seconds

2 months ago

B2B SEO Strategies for Websites and Demand Captures

Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing.

Key Takeaways:

(00:00) Introduction.

(06:33) SEO is more than traffic — it strengthens all GTM channels.

(12:45) Start with high-intent search terms from in-market buyers.

(16:27) Use sales and success teams to identify content themes.

(18:48) Zero-volume keywords can still signal strong buying intent.

(21:39) Niche terms outperform broad keywords in B2B SEO.

(24:00) Review top pages and one-up competitors with richer detail.

(26:54) Gated content blocks SEO unless it's highly valuable.

(27:18) Focus content on bottom-funnel terms to drive conversions.

(31:00) Social proof builds trust and reinforces content performance.

(35:03) Podcast guesting is a powerful PR and backlink strategy.

Resources Mentioned:

Sam Dunning

https://www.linkedin.com/in/samdunning/

Web Choice | LinkedIn

https://www.linkedin.com/company/web-choice-uk-ltd/

Web Choice UK | Website

https://www.webdesignchoice.co.uk/

Insightful Links:

https://www.leadfeeder.com/blog/demand-generation-tactics/

https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/

https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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