A Look at the Maturity Curve for Launching Successful Podcasts

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

4 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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A Look at the Maturity Curve for Launching Successful Podcasts

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

30 minutes 3 seconds

3 months ago

A Look at the Maturity Curve for Launching Successful Podcasts

On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.

From understanding your “why” to maximizing content distribution and measuring engagement, this conversation offers tactical insights for using podcasts as a tool for B2B marketing growth.

Key Takeaways:

(04:54) Podcasting builds connections, making you someone’s temporary friend.

(07:25) Without a clear purpose, most podcasts fail after eight episodes.

(08:08) Invest more time understanding your audience than you invest in your gear.

(12:57) Use your website as a follow hub, not just “find us wherever you get podcasts.”

(13:51) Reviews don’t help the algorithm — they serve as social proof for advertisers.

(19:28) Focus on being the most talked-about show, not just the most downloaded.

(21:38) Listening to your market’s language helps guide relevant episode content.

(27:01) Ask your audience to share your content with clarity and confidence.

Resources Mentioned:

School of Podcasting website

https://schoolofpodcasting.com/

Insightful Links:

https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curve

https://jake-jorgovan.com/blog/how-to-start-and-produce-a-podcast

https://www.buzzsprout.com/blog/podcast-marketing

https://www.clariantcreative.com/launch-a-podcast-best-practices

https://riverside.fm/blog/podcast-marketing

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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