On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.
Key Takeaways:
00:00 Introduction.
03:12 Gen Z values individualism and customization above broad generalizations.
06:36 Social media fuels unrealistic expectations and comparison culture.
09:21 Influencer marketing thrives because people seek third-party validation.
12:40 Word of mouth remains the most powerful marketing driver.
16:09 The Hawk Method: awareness, nurturing and trust build brands.
20:34 Data-driven decisions: “stop using yourself as a case study”.
24:02 ROAS metric fails without factoring in purchase cycle length.
27:30 AI marketing tools reveal low-hanging fruit and fix problems.
30:39 Building lasting business relationships matters more than quick results.
Resources Mentioned:
https://www.linkedin.com/in/erikhuberman/
Hawk Media | LinkedIn
https://www.linkedin.com/company/hawkemedia/
Hawke Media | Website
https://www.hawkemedia.com
https://www.forbes.com/profile/erik-huberman/
Inc.’s “Top 25 Marketing Influencers”
https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.html
Insightful Links:
https://www.shopify.com/ca/blog/go-to-market-strategy
https://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tips
https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy
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