What Is the Demand and Supply Paid Search Model?

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

4 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

Show more...

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What Is the Demand and Supply Paid Search Model?

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

41 minutes 28 seconds

1 month ago

What Is the Demand and Supply Paid Search Model?

On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.

Key Takeaways:

00:00 Introduction.

05:02 PPC Live UK evolves from a side hustle into a main business.

09:21 AI still struggles to replicate empathy and tone of voice.

13:04 Digital advertising is expensive and not accessible for all.

17:34 Small businesses lack data, so manual approaches remain critical.

21:32 Marketers must show up at the right time without repetition.

25:16 Frequency capping is essential for sustainable PPC campaigns.

29:29 Average order value matters more than conversion count alone.

33:00 What gets celebrated gets repeated in marketing and leadership.

37:33 PPC hits diminishing returns if spend is not redirected.

Resources Mentioned:

https://www.linkedin.com/in/themarketinganu/

PPC Live UK | LinkeIn

https://www.linkedin.com/company/ppcliveuk/

PPC Live UK | Website

https://www.ppc.live

Insightful Links:

https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75d

https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy

https://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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