Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.
Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practical takeaways for marketers looking to boost engagement and retention.
Key Takeaways:
(01:24) Jay outlines his ventures, including Outcome Media and the Guru Conference.
(02:26) Jay emphasizes democratizing access to quality marketing education through free resources.
(04:32) A tighter economy means email becomes more vital due to its cost efficiency.
(07:10) Pop-up contact forms are highly effective and shouldn't be dismissed as annoying.
(08:38) Pop-ups grab 9% of site visitors’ information within the first five visits.
(11:21) The autoresponder is the most important email marketers send, driving inbox deliverability.
(12:48) A compelling welcome email subject line boosts inbox placement by signaling recipient engagement to email providers.
(21:02) Outdated automation content can harm your pipeline and brand trust.
(23:56) Common myths about spam filters and subject lines are outdated; emojis and “free” are effective and safe.
Resources Mentioned:
https://www.linkedin.com/in/schwedelson/
SubjectLine.com | LinkedIn
http://subjectline.com
SubjectLine | Website
https://www.subjectline.com
https://www.outcomemedia.com
https://www.guruconference.com
Jay Schwedelson's Website
https://www.jayschwedelson.com
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