The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

121 episodes

1 day ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

32 minutes 41 seconds

1 week ago

The Branches of LinkedIn Marketing That Drive Commercial B2B Impact

Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.

Key Takeaways:

00:00 Introduction.

04:22 Be cautious with LinkedIn’s newest predictive audience features.

08:17 Timing and relevancy often determine outreach success.

10:55 Offers must stand out in oversaturated inboxes.

15:03 Dominate your own LinkedIn network first.

17:14 Giving away your playbook builds trust and authority.

22:13 Engagement strongly correlates with inbound leads.

27:58 LinkedIn users log in ready to be influenced.

31:06 YouTube channel builds reach with practical education.

Resources Mentioned:

Justin Rowe

https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable | LinkedIn

https://www.linkedin.com/company/impactableb2b/

Impactable | Website

https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page

Insightful Links:

https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf

https://sproutsocial.com/insights/linkedin-statistics/

https://blog.hootsuite.com/linkedin-statistics-business/

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We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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