Customer Retention Marketing With Intention and Profits

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

2 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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Customer Retention Marketing With Intention and Profits

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

55 minutes 1 second

1 month ago

Customer Retention Marketing With Intention and Profits

On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.

Key Takeaways:

00:00 Introduction.

04:56 Customer retention depends on delivering authentic human experiences.

10:35 Intentionality is the foundation for achieving meaningful business results.

15:53 Web3H centers on humanity beyond technology and automation.

19:18 Branding is about honoring promises, not creating masks.

28:35 Human beings crave belonging, connection and significance.

30:22 Direct mail is a quiet and powerful channel for marketing.

35:08 Overwhelming customers with humanity creates stronger relationships.

46:30 Consistency in client retention is strengthened by surprise and delight.

50:48 Use data and insights to build confidence and prove success.

Resources Mentioned:

Greg Smith

https://www.linkedin.com/in/greg-smith-shw

buntu.YOU | LinkedIn

https://www.linkedin.com/company/buntu-you/

Buntu YOU | Website

https://buntu.com.au/

Insightful Links:

https://www.zendesk.com/blog/customer-retention/

https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes

https://sendgrid.com/blog/retention-marketing/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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