LinkedIn Ads Is the Secret Weapon for B2B Customer Growth

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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

125 episodes

3 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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LinkedIn Ads Is the Secret Weapon for B2B Customer Growth

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

30 minutes 49 seconds

4 months ago

LinkedIn Ads Is the Secret Weapon for B2B Customer Growth

Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.

Key Takeaways:

(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.

(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.

(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.

(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.

(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.

(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.

(15:14) LinkedIn’s built-in targeting often eliminates the need for lookalike audiences.

(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.

(27:14) Over 50% of AJ’s leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.

Resources Mentioned:

AJ Wilcox

https://www.linkedin.com/in/wilcoxaj/

B2Linked | LinkedIn

https://www.linkedin.com/company/b2linked/

B2Linked | Website

https://b2linked.com

LinkedIn Ads Fanatics community

https://fanatics.b2linked.com/

The LinkedIn Ads podcast

https://b2linked.com/podcast

Insightful Links:

Fanatics.b2linked.com

https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/

https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smarts

https://directiveconsulting.com/blog/b2b-linkedin-strategy-saas

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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