Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Is your healthcare provider more credible than your favorite fitness influencer?
In this episode, Dave Kittle, Tony Maritato, and Jimmy McKay dive into the growing tension between real medical credentials and viral social media fitness influencers.
The crew also explores how habit-building strategies like “streak psychology” and community tactics (think therapy dogs & Panera subscriptions) can improve patient compliance and what healthcare can learn from consumer brands like Amazon and Peloton.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Medical Credentials vs. Social Media Fitness Influencers
[00:55] — The Importance of Consistency in Business
[01:07] — Tucker the Therapy Dog: Boosting Patient Compliance
[01:40] — Building Community and Streaks in Clinics
[02:43] — Panera Bread's Unlimited Coffee Strategy
[03:37] — Leveraging Relationships in Healthcare
[04:59] — The Power of Relationships in Healthcare
[05:12] — The Amazon Prime Effect
[06:25] — The Importance of Professional Connections
[07:54] — Social Media Credentialing in healthcare: A New Trend
[08:25] — Healthcare Providers vs. Social Media Influencers
[10:29] — The Rise of Healthcare Professionals on Social Media
[11:10] — The Wild West of Health Information Online
[13:17] — The Role of Licensure and Accountability
[13:37] — The Future of Social Media in Healthcare
[14:33] — The Role of Media Companies in Healthcare
[23:16] — The Power of Consistency in Content Creation
[24:23] — The Hesitation to Publish: Risk vs. Reward
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
PT students are burning out before Day 1… and no one’s talking about it. We went through it. We lived it. But is it getting worse? And is the system broken before the career even starts?
Dave Kittle, Tony Maritato, and Jimmy McKay dive into why PT students are burning out before they graduate. Is the DPT model broken? We share our own school stories, discuss the hidden pressures, and how certain personality traits predict success in the clinic.
Whether you're a PT student, a clinic owner, or thinking about physical therapy as a career, this episode will make you rethink the education-to-employment pipeline.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:34] — Challenges in PT School
[02:06] — PT School Experiences
[02:26] — Dave's Unique PT School Journey
[04:18] — Balancing Academics and Athletics
[05:40] — Tony's PT School Decision
[06:35] — The Importance of Program Culture
[07:26] — Jimmy's Journey to PT School
[09:15] — Stress and Burnout in DPT Programs
[11:40] — The Importance of Challenges in Education
[13:45] — The Concept of Burnout
[14:18] — The Necessity of Academic Challenges
[16:32] — Perception vs. Reality in PT Workload
[19:52] — Psychological Factors in PT Workload
[21:26] — The Planning Fallacy
[24:28] — Crafting the Employee Experience
[26:33] — Hiring the Right Personality
[29:19] — Innovative Strategies for PT Clinics
[31:15] — The Power of Group Cohesion
[33:00] — Entrepreneurship in Physical Therapy
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Could your clinic borrow ideas from boutique gyms and group fitness models like The Athletic Club?
Dave Kittle and Jimmy McKay break down what makes this COVID-born fitness brand so sticky and what physical therapy owners can learn from it. From social accountability to pricing strategy, this is part business breakdown, part brainstorm, and part therapy for the industry.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Gym Membership Trap
[01:09] — Exploring The Athletic Club's Unique Model
[01:38] — The Power of Group Fitness
[02:28] — Building Memberships that stick
[03:00] — The Role of Accountability in Fitness
[03:35] — Comparing Gym Experiences
[04:42] — The Business Model of Athletic Clubs
[05:12] — Potential for Group Physical Therapy
[06:41] — Success Stories in Group Fitness
[13:14] — Challenges in Implementing Group Therapy
[15:35] — The Role of Community in Fitness
[17:00] — Pilates and Yoga with a PT Perspective
[21:25] — Creating a Sticky Fitness Community
[22:58] — The Challenge of Motivating for Fitness
[23:17] — Fundraising and Fitness: A Winning Combination
[23:57] — Exploring Membership Details and Comparisons
[24:51] — Website Usability and Features
[25:46] — Benefits vs. Features
[27:34] — Implementing Fitness Programs in PT Clinics
[29:35] — Revenue Sharing and Staff Involvement
[33:53] — Building Community and Connection is key
[35:37] — Creating a Successful Run Club
[38:01] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Would you choose a guaranteed $90K salary or roll the dice for a potential $177K in performance bonuses?
Dave Kittle, Tony Maritato, and Jimmy McKay tackle a real-world question from PT clinic owner Dr. Eric Broadworth: Should therapists get paid for downtime or only for completed visits?
They break down salary vs. per-visit pay, the risks and rewards of each, and why most PTs choose stability over upside. Dave shares his hybrid compensation model that blends base pay with performance bonuses. The crew also debates whether PTs are too risk averse or just being realistic.
We wrap up with a powerful framework: Are you motivated by Craft, Cause, or Community? And what does that mean for hiring and retention?
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[01:21] — Compensation and Staffing in Physical Therapy
[02:11] — Paying Therapists for Downtime?
[02:43] — Handling Cancellations and No-Shows
[03:15] — Charging Patients and Managing Packages
[05:44] — Designing a Profitable Business Model
[08:05] — Salary vs. Pay-Per-Visit: Therapist Preferences
[11:26] — Understanding Therapist Motivations
[14:47] — Potential Solutions for Compensation Models
[21:18] — Craft, Cause, and Community: Retaining Therapists
[32:01] — Dish Washing Theory and Job Rewards
[32:43] — Importance of the Interview Process
[33:31] — Drivers: Craft, Cause, or Community?
[34:37] — Therapists' Motivations and Clientele
[36:52] — Evolving Priorities in Career
[39:37] — New York Running Boom
[41:31] — Physical Therapy and Community Events
[43:18] — VC Funding and Business Growth
[56:22] — Benefits vs. Features in Marketing
[58:45] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Medicare Telehealth coverage for PTs officially ended on September 30. What does that mean for private practices, patients, and the business of physical therapy?
Dave Kittle, Tony Maritato, and Jimmy McKay delve into the implications of recent changes in Medicare telehealth coverage, particularly for physical therapists, occupational therapists, and speech-language pathologists. They explore the potential of AI in enhancing patient interactions and discuss the value proposition of teletherapy post-Medicare coverage. The trio also examines various business ideas, from physical therapy-based AI applications to innovative models for wedding attendance, and debates the pros and cons of tech influences, such as Tom Brady's partnership with a robotic massage company.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Wedding Dilemma
[00:04] — The Power of Connection in Physical Therapy
[01:07] — Medicare and Telehealth Coverage Changes
[01:42] — The Value of Telehealth Services
[02:38] — Therapists' Preparedness for Telehealth Changes
[06:20] — Medicare's Payment Limitations
[09:11] — Telehealth Pricing and Service Models
[11:25] — The Impact of Telehealth on Therapy Practices
[13:32] — The Concept of Paid Access to Events
[14:14] — Wedding Crashers: Paid Invitations
[16:58] — The Future of Social Interactions and AI
[24:47] — Friend.com: AI as Your New Friend
[30:17] — Exploring AI in Elder Care
[30:41] — Challenges with Current Elder Care Technology
[31:31] — Privacy and Autonomy Concerns
[32:02] — Potential of AI in Healthcare
[32:59] — AI's Role in Understanding Patients
[33:48] — Challenges in Healthcare Technology
[35:57] — AI in Governance and Social Impact
[37:05] — AI and Human Connection
[37:29] — Addressing Loneliness with AI
[39:38] — Physical Therapists' Role in Motivating the Unmotivated
[40:57] — Tom Brady and Robotic Massage Tables
[50:53] — The October Media Challenge
[54:20] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
How do you get cash-paying patients without giving away your time or your soul?
In this tactical episode, Dave Kittle and Tony Maritato break down a $29 ad knee range-of-motion check offer that pulls in patients after insurance ends. From how to run the appointment in under 5 minutes, to how to upsell premium plans without pressure, this is a masterclass in offer creation, patient psychology, and low-friction clinic marketing. Plus: how Facebook ads, affiliate tools, AI, and even lasers (yes, lasers) are driving high-retention patients without relying on CPT codes or doctor referrals.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Lead Generation Strategies
[01:49] — Facebook Ad Campaigns for Clinics
[02:12] — Knee Replacement Community Outreach
[03:20] — Consumer Demand for Specific Services
[03:49] — Offer Creation and Testing
[06:43] — Innovative Measurement Techniques
[09:10] — Balancing Effort and Return
[17:40] — Challenges with New Technology
[19:32] — Challenges with One-on-One Therapy Models
[25:13] — Social Media and Patient Engagement
[27:49] — Manual Therapy and kinesio Tape Effectiveness
[28:41] — Clinical Data and Kinesio Tape
[29:52] — Do you charge insurance?
[30:33] — Al Roker's Knee Replacement
[31:47] — Regaining Range of Motion After Knee Replacement
[33:03] — Stretching and Tissue Healing
[35:05] — Social Media Strategies for Physical Therapy Practices
[37:16] — Lead Generation Strategies
[43:12] — Airbnb for Elderly Care
[51:31] — Monetizing Social Media for Physical Therapists
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
When a high-maintenance patient expects concierge-level service weekly updates, equipment setup, family check-in sshould you charge more?
Dave Kittle will break down how he closed a $950/month concierge PT client plus $550 per visit. Joined by Tony Maritato, they explore pattern recognition, price anchoring, and why charging premium rates isn’t unethical it’s strategic. If you're tired of undercharging for overdelivering, this episode is your permission slip to price with confidence.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Setting Expectations for Therapists
[01:11] — Handling Rude Prospective Patients
[01:55] — Pricing Strategies and Market Dynamics
[02:38] — High Maintenance Clients and Premium Pricing
[03:20] — Using Price Anchors in Conversations
[04:38] — Red Flags in Client Requests
[04:50] — The Importance of Price Anchoring
[05:21] — Case Study: Portable Treatment Table
[06:25] — Disclosing Pricing to Clients
[07:02] — Concierge Fee and Visit Pricing
[07:28] — Pattern Recognition in Client Interactions
[08:49] — Understanding Client Expectations
[11:35] — Rationalizing High Fees
[14:57] — Understanding Wealthy Clients
[18:19] — Negotiation and Compensation in Cash-Based Practices
[19:52] — Marketing Responsibilities in Cash Practices
[23:30] — Compensation Models for Therapists
[26:05] — Balancing Business and Patient Care
[27:04] — Opportunities for Physical Therapists
[27:20] — Practice Owners: Transition and Selling
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Most PTs panic when a Medicare patient calls asking, “Do you take my insurance?” but what if that same call could turn into a $350 cash session?
In this episode, Dave Kittle, Tony Maritato, and Jimmy McKay break down how to communicate value, use outcome-based messaging, and sell clarity instead of coverage. From Medicare opt-out strategy to real patient calls and the psychology behind premium pricing, this episode shows how elite PTs build trust, charge what they’re worth, and win without billing codes.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Building Tangible Solutions for Clients
[00:54] — Dave's Idea and Medicare Opt-Out Discussion
[01:04] — Physical Therapists Opting Out of Medicare
[02:15] — Medicare Beneficiaries' Choices and Implications
[03:46] — Marketing in Healthcare: The Key to Success
[04:35] — Communicating Value to Medicare Beneficiaries
[05:05] — Challenges for New Grads in Physical Therapy
[05:50] — Challenges for Long-Time Practice Owners
[06:29] — The Importance of Online Presence
[07:30] — The Changing Landscape of Physical Therapy
[08:50] — The Importance of Social Media in Small Business
[09:55] — Communicating Value to Clients
[10:17] — Phone Conversation Strategies for Medicare Beneficiaries
[14:28] — Marketing Problems and Solutions
[18:25] — Content Creation and Marketing Strategies
[21:49] — Medicare Advantage and Cash-Based Services
[23:26] — The Futility of Certain Activism Efforts
[24:10] — The Reality of Activism in Healthcare
[26:15] — Sales Techniques and Client Communication
[27:16] — The Value of Tangible Service Plans
[28:41] — Misrepresentation in Professional Titles
[29:40] — The Exhaustion of Fighting for Change
[31:44] — Achievable Goals vs. Grand Aspirations
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What if one email before the eval could lock in a $2,000 patient?
In this episode, Dave Kittle shares the exact message that turned a cold lead into a private client. Alongside Tony Maritato and Jimmy McKay, they unpack how to lead with outcomes, use AI tools to personalize plans fast, and close with confidence no eval required.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Importance of Personal Goals in Therapy
[01:03] — Dave's Epiphany: A Turning Point
[02:05] — Using Chat GPT for Client Engagement
[03:40] — Crafting a Detailed Treatment Plan
[04:37] — Overcoming Skepticism and Building Trust
[06:56] — The Importance of Client-Centered Care
[08:51] — Challenges in Physical Therapy Practice
[09:30] — Personal Experience with Pain Management
[11:55] — The Role of Research in Treatment Plans
[19:39] — Understanding Client Motivations and Goals
[22:55] — The Value of Clear Communication
[27:13] — Discussion on PTA's Media Battles
[28:33] — Understanding MPPR: Multiple Payment Procedure Reduction
[29:12] — Medicare's Reimbursement Model Explained
[31:04] — Challenges with MPPR for Physical Therapists
[33:04] — Alternative Approaches to PT Visits
[35:00] — The Case for Shorter, More Frequent Visits
[36:47] — Opting Out of Medicare: Pros and Cons
[41:45] — Private Practice vs. Large Organizations
[47:06] — Future of Physical Therapy Practices
[50:35] — Adopting New Technologies in PT
[52:58] — Marketing Strategies and Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Are your patients ghosting after visit 3? It might not be them, it might be your onboarding. Here's how to fix it.
If your patients aren’t completing their plans of care, you’re not alone, and you’re not stuck. In this tactical episode, Dave Kittle and Ben Bagge break down why patients drop off, how to coach therapists through mid-career slumps, and how outcome-based care can drive lifetime value. From hiring for belief to using a 30-point eval checklist, this is a masterclass in retention, mentorship, and building a clinic that transforms, not just treats.
You can connect with Ben Bagge and learn how to grow your cash-based physical therapy practice at https://clinicalmarketer.com
---
⏱️ EPISODE BREAKDOWN
[00:00] — Invaluable Experiences
[01:02] — Introducing Ben Bagge
[01:13] — Challenges with Full-Time Physical Therapists
[01:31] — Tracking Therapist Performance
[01:40] — Ben's Practice and Experience
[02:14] — Initial Thoughts on Therapist Performance
[03:16] — Evaluating Therapist Performance
[04:27] — Addressing Patient Drop-offs
[05:35] — Therapist Insight and Feedback
[06:13] — Therapist's Tenure and Performance Trends
[07:21] — Collaborative Approach to Performance Issues
[09:33] — Setting Expectations with Therapists
[11:46] — Patient Lifecycle and Expectations
[14:49] — Setting Patient Expectations
[15:37] — Unique Approach to Physical Therapy
[17:08] — Long-Term Patient Engagement
[20:24] — Interviewing and Hiring Therapists
[21:27] — Evaluating Candidate Responses
[26:22] — Implementing Evaluation Templates
[28:44] — Adopting New Practices
[30:28] — Parting shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
McDonald’s tested a $12.99 all-you-can-eat buffet. It blew up. Why? Because it’s pricing psychology and physical therapists can use the same tactics. In this packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay explore real-world pricing strategies for modern PTs. From $599 floor lifts that generate affiliate revenue to $100/month memberships that beat insurance, this is your tactical guide to patient-centered growth.
We also break down viral marketing moments (yes, the Phillies “Karen” story), show how influencer PTs generate income without burnout, and explain how hybrid models are the future for clinics sick of reimbursement games. Plus: how AI tools boost visibility, how Marcus Lemonis-style PR can drive attention, and why clarity of business model is the #1 differentiator.
Whether you're cash-based, hybrid, mobile, or Medicare-only, if you're serious about sustainability, this is the playbook. Think less CPT codes, more connection. Less compliance, more creativity.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:45] — Patient Interaction and Value Perception
[01:15] — Marcus Lemonis and Social Media Reactions
[02:36] — The Role of AI in Content Creation and Leveraging Trends
[03:36] — Capitalizing on Opportunities
[04:55] — Handling Criticism and Naysayers
[06:23] — The Impact of Viral Moments
[07:45] — Unexpected Incidents and Public Reactions
[11:03] — McDonald's Buffet Experiment
[15:08] — Creative Pricing Models in Business
[20:14] — Unlimited Access in Physical Therapy
[25:07] — Assumptions and Value in Healthcare
[25:37] — Exploring Cash-Based Models
[26:04] — Subscription Models and Media Attention
[27:54] — Medicaid and Healthcare Costs
[28:52] — Reducing Barriers with Cash Pay and Wait Times
[31:52] — Perceived Value and Pricing
[35:00] — Targeting Different Market Segments
[37:36] — Outpatient Therapy and Insurance
[39:27] — Marketing and Social Media
[44:50] — Organic Marketing Success
[45:00] — Affiliate Marketing and Product Promotion
[53:23] — Business Model Preferences
[56:43] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
If your patients love you but don’t come back, your business is broken. What happens when your clinic is full of people who don’t actually want what you offer? You're not a provider anymore. You're a time-filler. That’s burnout on a platter.
Some patients don’t want PT; they want convenience, routine, or whatever insurance covers. Dave Kittle, Tony Maritato, and Jimmy McKay show how to align your model with real motives: sell outcomes (not exercises), experiment with mini-memberships, and build the rejection muscle if you’re going out-of-network. They dig into purpose-driven marketing for seniors, hybrid/concierge options, and what keeps patients engaged. If you want a business built on results, not excuses, this one’s for you.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:30] — Selling the Destination, Not the Journey
[01:36] — Humor in Physical Therapy
[02:22] — Focusing on Patient Results
[03:33] — Understanding Patient Desires
[04:43] — Challenges in Physical Therapy Practices
[06:44] — Medicare and Insurance Issues
[08:20] — The Future of Physical Therapy
[19:00] — Rejection and Resilience in Healthcare
[24:51] — Membership Models in Healthcare
[26:12] — Tequila and Membership Models
[31:38] — Plumber Subscription Model
[31:53] — VIP Access and Concierge Membership
[32:24] — Performance and Sports Optimization Membership
[33:03] — Incentivizing Seniors for Physical Therapy
[35:49] — Selling the Destination, Not the Journey
[37:11] — Marketing Strategies for Physical Therapy
[39:54] — The Future of Physical Therapy Clinics
[41:34] — Supplements and Physical Therapy Practices
[58:11] — Understanding Your Consumer
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What do Cracker Barrel, Luna, and Medicare billing all have in common? Turns out: everything. If you run a PT clinic, you’ll want to hear this.
From rebrands to reimbursement, this episode dives into how branding and perception are impacting physical therapy more than most realize. Dave Kittle, Jimmy McKay, and Tony Maritato unpack Cracker Barrel’s controversial rebrand and how it mirrors the shifts in PT ownership, consumer expectations, and patient communication.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Medicare Advantage Plans
[01:07] — Embracing Change in Business and Branding
[01:36] — The Cracker Barrel Rebrand Discussion
[04:24] — Corporate Evolution and Logo Changes
[05:21] — Targeting New Customer Bases
[09:28] — Branding in Physical Therapy
[14:35] — Challenges in the Physical Therapy Profession
[16:26] — Luna's Marketing Strategy and Stretching Services Debate
[20:07] — Medicare Coverage and Physical Therapy Services
[32:34] — Understanding Medicare Advantage Plans
[33:26] — Cost Comparison: Traditional Medicare vs. Medicare Advantage
[35:05] — Challenges for New Therapists
[35:34] — Communicating Value to Patients
[38:18] — The San Diego Party Strategy
[40:26] — The Importance of Perceived Value
[42:01] — Evaluating Business Ideas: A Critical Approach
[47:18] — AI Scribes and the Future of EMRs
[50:19] — Choosing Assisted Living Facilities
[54:42] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
$111 Visits, Missed Evals, and the Real Cost of Ownership in PT
What happens when your top therapist completely forgets a new patient eval? Can a $5K mistake become a growth moment?
Dave Kittle breaks down a painful no-show and the scramble to fix it: flowers, handwritten notes, and hard conversations. With Jimmy McKay and Tony Maritato, they dive into ownership, accountability, patient trust, and what to do when systems fail.
This one hits on leadership, culture, and high-stakes expectations with takeaways for any PT running a mobile, in-home, or in-clinic practice.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Initial Frustrations
[00:57] — Dave's Client Incident
[01:53] — Immediate Reactions and Learnings
[02:43] — Communication Breakdown
[03:48] — Automation and System Deficiencies
[06:38] — Human Element and Resolution
[08:48] — Therapist Accountability
[11:25] — Resolution and Client Follow-up
[16:22] — Cultural and Personal Reflections
[19:59] — Self-awareness and Ownership
[27:15] — Setting Expectations and Protocols
[29:23] — Owning Up to Mistakes
[29:49] — Parenting and Responsibility
[30:34] — Therapist Communication Strategies
[31:53] — Emotional Responses and Solutions
[32:18] — Social Media and Marketing Trends
[33:58] — Free Food and Value Perception
[34:53] — Healthcare System and Entitlement
[35:58] — Professionalism and Knowledge Sharing
[37:19] — Rest Stop Innovations
[38:27] — Starbucks vs. Tap and Go
[41:58] — Physical Therapy Business Models
[50:45] — Licensure and Professional Standards
[55:21] — Overcoming Challenges
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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What does a viral water brand have to do with physical therapy?
A lot more than you think. In this episode, Dave Kittle, Jimmy McKay, and Tony Maritato break down the marketing magic behind the 6-7 Water meme, how a high schooler accidentally built a viral brand, and what PTs can learn from it. Then we get serious: is PT school still worth it? We look at declining applications, shrinking reimbursements, and whether the “traditional” path even makes sense in 2025.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Introduction to the Challenges in Healthcare
[01:02] — My First Million Podcast
[01:20] — The Viral Story of the 6-7 Kid
[02:20] — Creating a Water Brand from a Viral Moment
[03:30] — The Attention Economy in Business
[04:57] — Leveraging Social Media for Business Growth
[06:10] — The Reality of Flash-in-the-Pan Trends
[07:20] — Applying Viral Marketing to Physical Therapy
[12:33] — The Challenges of Starting a Beverage Company
[20:53] — Decline in Occupational Therapy Applications
[21:50] — Impact of Reimbursement Reductions on Healthcare
[27:35] — The Financial Struggles of Physical Therapy Practices
[28:30] — The State of Outpatient Physical Therapy
[28:53] — The Simplicity of Direct Payment Models
[29:23] — Comparing Industries: Haircuts and Healthcare
[29:59] — The Third-Party Payment Model
[30:36] — Challenges with Medicare and Patient Goals
[36:27] — Personal Stories: Why We Became Physical Therapists
[42:57] — Advice for Aspiring Physical Therapists
[49:30] — The Value of Hands-On Experience
[53:22] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Can a $700M athlete deal teach you how to scale your clinic? What if robots replaced your massage therapist?
We’re talking MLB rehab, luxury concierge care, and the AI tools quietly changing patient expectations and what smart PTs are doing right now to stay ahead. Dave Kittle, Jimmy McKay, and Tony Maritato ask: what can Shohei Ohtani’s contract teach PT owners? We cover incentives to attract top clinicians, the $7,500 massage robot, patient buy-in and storytelling, what “opt out of Medicare” really means for cash PTs, and why some clinics don’t innovate. Plus: how influencer PTs make money, simple brand licensing, and turning one visit into 12 pieces of content.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[01:08] — Exploring MLB Contracts and Salaries
[02:05] — Physical Therapy and Celebrity Endorsements
[03:06] — MLB Market Dynamics and Agent Success
[04:45] — Physical Therapy Salaries and Unionization
[07:01] — Monetizing Physical Therapy
[09:58] — Opting Out of Medicare in Physical Therapy
[13:57] — Challenges in Medicare Billing
[18:48] — Monetizing Physical Therapy Content
[23:27] — The Power of Media and Distribution
[30:09] — The Importance of Consistency
[30:40] — Leslie's Success Story
[32:42] — Three Types of Marketing
[33:08] — Analyzing a Medical Video
[36:04] — Creating Effective Patient Videos
[39:39] — The Power of Video Documentation
[45:45] — Robotic Massage Therapy
[47:54] — Social Anxiety and Technology
[50:06] — Challenges and Innovations in Tech
[54:34] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
NYC’s hand-painted “Need Money for Botox” Porsche—what can PTs learn from it? Dave Kittle, Tony Maritato, and Jimmy McKay unpack attention, remarkability, and why strong brands split opinions. We dig into memberships and pricing (PT as MRR like AAA/Netflix), when visibility beats visits, and how to market to patients—not peers. Steal simple plays from CrossFit, pest control, and bar mug clubs to build a clinic people actually talk about.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:57] — The Botox Car Phenomenon
[01:44] — Marketing Strategies and Brand Visibility
[02:35] — Remarkability in Advertising
[04:34] — Membership Models in Healthcare
[07:32] — Subscription-Based Healthcare Services
[08:52] — Challenges and Benefits of Memberships
[13:04] — Client Retention Strategies
[17:48] — Understanding Client Needs and Expectations
[26:00] — Dave's Recruitment Video
[29:48] — Unexpected Job Inquiry
[30:15] — Marketing Strategies for Attracting Patients
[30:54] — Content Creation for Therapists and Clients
[31:28] — Effective Storytelling in Videos
[33:07] — Challenges of Exercise Videos
[33:30] — Importance of Audience Engagement
[37:33] — Navigating Media Releases with Clients
[38:48] — Innovative Pricing Ideas
[43:08] — Recruitment and Technology in Physical Therapy
[58:00] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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A patient said yes to $950 for one PT visit. Why?
Dave Kittle shares a high-stakes vertigo house call that turned urgency, niche expertise, and trust into a premium, pre-paid booking no ads, no posts.You’ll hear the anatomy of a high-value visit, the psychology behind pricing power, and why conditions like BPPV command more than back pain. Jimmy and Tony unpack how to stop negotiating against yourself, and what fire departments can teach healthcare pros about timing, trust, and showing up. If you’re mobile, in clinic, or tired of chasing pennies, this episode flips the script on what one hour of Physical Therapy can really be worth.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Unbelievable $950 Visit
[01:03] — The Call: Urgent Request for Help
[02:08] — Weekend Rates and Personal Sacrifices
[03:06] — Negotiating High Rates
[04:20] — The Value of Specialized Care
[05:41] — Patient Encounter: Success Story
[06:05] — Pre-Payment Strategy
[07:49] — Firemen Analogy: Value of Urgent Care
[9:34] — High-Value Services and Market Gaps
[11:07] — Personal Stories and Business Lessons
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
ATI Physical Therapy went private but what does it really mean?
Dave Kittle, Tony Maritato, and Jimmy McKay break down the collapse and privatization of ATI Physical Therapy and reimagine what they would do if they owned it. From debt-fueled SPAC deals to turning patient data into a business asset, the trio takes a sharp, sometimes funny, and often brutally honest look at the PT industry.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:14] — Dave's Off-the-Cuff Insights
[01:11] — ATI Going Private
[01:49] — ATI's Financial Struggles
[03:32] — Comparing ATI and US Physical Therapy
[04:17] — Benefits of Going Private
[04:35] — Creative Solutions for ATI
[05:57] — Leveraging Existing Resources
[06:32] — Monetizing Patient Data
[07:12] — Ethical Considerations in Marketing
[10:34] — Challenges in Building a Tech Platform
[11:44] — Potential Partnerships and Lead Generation
[13:15] — Advertising and Patient Engagement
[18:49] — Real Estate and Business Model Changes
[20:13] — Scaling Physical Therapy Services
[21:31] — Reflecting on ATI's Downfall
[22:06] — SPAC Deal and Financial Missteps
[27:06] — Organizational Decline and Culture Issues
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What if Amazon built an EMR? Or if AI handled evaluations while clinicians focused only on what humans do best?
We dive into the collision of artificial intelligence, marketing-first healthcare design, and the evolving role of therapists. From “red button” patient moments to the possibility of unlicensed care companions, the conversation pushes beyond compliance and into the future of patient-centered innovation.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Discussion of In-Person vs Virtual Healthcare
[01:11] — Introduction to AI in Physical Therapy
[02:39] — Marketing-First EMR Systems
[03:43] — Capturing Patient Moments
[04:50] — Legacy EMR Systems and Their Limitations
[06:49] — AI Scribes and Documentation Technology
[08:58] — Patient Payment Experience and Friction Points
[12:32] — AI's Role in Diagnosis
[14:35] — Walmart EMR Concept Discussion
[17:46] — Healthcare Service Customization
[35:33] — Future of Physical Therapy and Unlicensed Care Models
[39:04] — Future of Unlicensed Healthcare Workers
[50:07] — Alternative Career Paths in Healthcare
[54:02] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.