6-7 Water, PT Marketing, and Why Your Degree Might Not Be Enough Anymore

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The Dave Kittle Show

Dave Kittle

374 episodes

3 days ago

Have you considered selling some or all of your healthcare business? Do you have an exit strategy or succession plan? Do you need a broker? Do you want to know how you can sell your business for top dollar? This show will give you the answers.Hi I’m Dave Kittle, Doctor of Physical Therapy and Owner of Concierge Pain Relief - Home Physical Therapy in Brooklyn, NY. Welcome to The Dave Kittle Show. Each week we talk to leading experts in healthcare mergers and acquisitions, and physical therapy private practice owners. This show will also give you proven strategies, actionable insights, and essential skills to buy or sell your physical therapy practice. And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Connect with him on LinkedIn: https://www.linkedin.com/in/davekittle

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6-7 Water, PT Marketing, and Why Your Degree Might Not Be Enough Anymore

The Dave Kittle Show

56 minutes 11 seconds

1 month ago

6-7 Water, PT Marketing, and Why Your Degree Might Not Be Enough Anymore

What does a viral water brand have to do with physical therapy?

A lot more than you think. In this episode, Dave Kittle, Jimmy McKay, and Tony Maritato break down the marketing magic behind the 6-7 Water meme, how a high schooler accidentally built a viral brand, and what PTs can learn from it. Then we get serious: is PT school still worth it? We look at declining applications, shrinking reimbursements, and whether the “traditional” path even makes sense in 2025.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Introduction to the Challenges in Healthcare

[01:02] — My First Million Podcast

[01:20] — The Viral Story of the 6-7 Kid

[02:20] — Creating a Water Brand from a Viral Moment

[03:30] — The Attention Economy in Business

[04:57] — Leveraging Social Media for Business Growth

[06:10] — The Reality of Flash-in-the-Pan Trends

[07:20] — Applying Viral Marketing to Physical Therapy

[12:33] — The Challenges of Starting a Beverage Company

[20:53] — Decline in Occupational Therapy Applications

[21:50] — Impact of Reimbursement Reductions on Healthcare

[27:35] — The Financial Struggles of Physical Therapy Practices

[28:30] — The State of Outpatient Physical Therapy

[28:53] — The Simplicity of Direct Payment Models

[29:23] — Comparing Industries: Haircuts and Healthcare

[29:59] — The Third-Party Payment Model

[30:36] — Challenges with Medicare and Patient Goals

[36:27] — Personal Stories: Why We Became Physical Therapists

[42:57] — Advice for Aspiring Physical Therapists

[49:30] — The Value of Hands-On Experience

[53:22] — Parting Shots

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.