Patients Want Results, Not PT: How to Sell What They Value

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The Dave Kittle Show

Dave Kittle

374 episodes

1 day ago

Have you considered selling some or all of your healthcare business? Do you have an exit strategy or succession plan? Do you need a broker? Do you want to know how you can sell your business for top dollar? This show will give you the answers.Hi I’m Dave Kittle, Doctor of Physical Therapy and Owner of Concierge Pain Relief - Home Physical Therapy in Brooklyn, NY. Welcome to The Dave Kittle Show. Each week we talk to leading experts in healthcare mergers and acquisitions, and physical therapy private practice owners. This show will also give you proven strategies, actionable insights, and essential skills to buy or sell your physical therapy practice. And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Connect with him on LinkedIn: https://www.linkedin.com/in/davekittle

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All content for The Dave Kittle Show is the property of Dave Kittle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Patients Want Results, Not PT: How to Sell What They Value

The Dave Kittle Show

1 hour 55 seconds

1 month ago

Patients Want Results, Not PT: How to Sell What They Value

If your patients love you but don’t come back, your business is broken. What happens when your clinic is full of people who don’t actually want what you offer? You're not a provider anymore. You're a time-filler. That’s burnout on a platter.

Some patients don’t want PT; they want convenience, routine, or whatever insurance covers. Dave Kittle, Tony Maritato, and Jimmy McKay show how to align your model with real motives: sell outcomes (not exercises), experiment with mini-memberships, and build the rejection muscle if you’re going out-of-network. They dig into purpose-driven marketing for seniors, hybrid/concierge options, and what keeps patients engaged. If you want a business built on results, not excuses, this one’s for you.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:30] — Selling the Destination, Not the Journey

[01:36] — Humor in Physical Therapy

[02:22] — Focusing on Patient Results

[03:33] — Understanding Patient Desires

[04:43] — Challenges in Physical Therapy Practices

[06:44] — Medicare and Insurance Issues

[08:20] — The Future of Physical Therapy

[19:00] — Rejection and Resilience in Healthcare

[24:51] — Membership Models in Healthcare