Cracker Barrel, Medicare, and the Branding Crisis in PT

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The Dave Kittle Show

Dave Kittle

374 episodes

1 day ago

Have you considered selling some or all of your healthcare business? Do you have an exit strategy or succession plan? Do you need a broker? Do you want to know how you can sell your business for top dollar? This show will give you the answers.Hi I’m Dave Kittle, Doctor of Physical Therapy and Owner of Concierge Pain Relief - Home Physical Therapy in Brooklyn, NY. Welcome to The Dave Kittle Show. Each week we talk to leading experts in healthcare mergers and acquisitions, and physical therapy private practice owners. This show will also give you proven strategies, actionable insights, and essential skills to buy or sell your physical therapy practice. And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Connect with him on LinkedIn: https://www.linkedin.com/in/davekittle

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All content for The Dave Kittle Show is the property of Dave Kittle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Cracker Barrel, Medicare, and the Branding Crisis in PT

The Dave Kittle Show

58 minutes 41 seconds

1 month ago

Cracker Barrel, Medicare, and the Branding Crisis in PT

What do Cracker Barrel, Luna, and Medicare billing all have in common? Turns out: everything. If you run a PT clinic, you’ll want to hear this.

From rebrands to reimbursement, this episode dives into how branding and perception are impacting physical therapy more than most realize. Dave Kittle, Jimmy McKay, and Tony Maritato unpack Cracker Barrel’s controversial rebrand and how it mirrors the shifts in PT ownership, consumer expectations, and patient communication.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Medicare Advantage Plans

[01:07] — Embracing Change in Business and Branding

[01:36] — The Cracker Barrel Rebrand Discussion

[04:24] — Corporate Evolution and Logo Changes

[05:21] — Targeting New Customer Bases

[09:28] — Branding in Physical Therapy

[14:35] — Challenges in the Physical Therapy Profession

[16:26] — Luna's Marketing Strategy and Stretching Services Debate

[20:07] — Medicare Coverage and Physical Therapy Services