From Birmingham’s Rag Market to leading sales teams across the UK, Carol Kelly, Managing Director at KSA Learning and Fellow of the Institute of Sales Professionals, shares how curiosity, coaching, and listening have shaped her success.
✅ Discover why slowing down your sales process can actually speed up results.
✅ Learn how to lead through listening rather than telling.
✅ Hear how sales leadership has evolved from instruction to inspiration.
Subscribe for more conversations that demystify the sales profession and celebrate the people who make it thrive.
#ISPPodcast #SalesLeadership #SalesProfessionals #CoachingCulture #ListeningSkills #PersonalGrowth #SalesCareer #LeadershipDevelopment #CarolKelly #KSALearning
In this episode, Jordan talks to Brett Davis who cuts through the fluff to talk about what really builds trust in modern sales — and it’s not another clever pitch deck. With his trademark honesty, Brett explains how curiosity, consistency, and showing up for your customers make all the difference. No jargon, no nonsense — just proper sales wisdom from someone who’s lived it.✅ How to build genuine trust without the corporate buzzwords✅ Why consistency beats charisma when it comes to credibility✅ The small daily habits that separate top performers from the rest👉 Subscribe for more episodes of the ISP Podcast, where leading voices in sales share the ideas, challenges, and strategies shaping the profession.🔗 Visit the-isp.org to learn more.#SalesPodcast #SalesProfessionals #B2BSales #SalesLeadership #TrustInSales #ProfessionalSelling #SalesPerformance #SalesTips #ISPPodcast
In this episode of the ISP Podcast, Jordan is joined by Steve Radford, author of the upcoming How to Sell and founding Fellow of the ISP. Steve shares how he went from “hating” what he thought sales was to dedicating his career to elevating the profession through learning and development.
✅ Why many people misunderstand what sales really is
✅ How education and self-awareness can transform a sales career
✅ The power of doing it better — inspired by Thomas Edison’s famous quote
From field rep to founder to educator, Steve’s story shows that selling isn’t about manipulation — it’s about understanding people and helping them relax enough to be themselves.
#SalesPodcast #ProfessionalSelling #SalesEducation #SalesLeadership #B2BSales #InstituteOfSalesProfessionals
In this episode of the ISP Podcast, Jordan sits down with Ryan O’Sullivan — author of Building B2B Relationships, PhD graduate, and Fellow of the ISP. Ryan shares how his international studies and career shift from finance to sales leadership shaped his perspective on what really drives success in sales.
✅ Why in-person conversations are still the most powerful way to build trust
✅ How global experiences influenced Ryan’s approach to leadership and relationships
✅ Practical lessons from Building B2B Relationships that every salesperson can use
Whether you’re starting your career or leading a team, this conversation will remind you why sales is still about human connection first.
#SalesPodcast #B2BRelationships #SalesLeadership #ProfessionalSelling #TrustInSales #InstituteOfSalesProfessionals
In this episode of the ISP Podcast, John Tunstall (Managing Partner at Intelligent Solutions) and Doug Strycharczyk (Managing Director at AQR International) reveal how resilience, self-belief, and adaptability combine to create true mental toughness. Here’s what you’ll take away: ✅ Why resilience alone won’t carry you — and what else you need to thrive ✅ How to build self-belief and confidence even in high-pressure situations ✅ The mental toughness framework that separates good salespeople from great ones #salespodcast #b2bsales MentalToughness #SalesPerformance #Resilience #SelfBelief #Adaptability #B2BSales #SalesMindset #SalesProfessionals #ISPPodcast
In this episode of the ISP Podcast, Chloe Lasserre-Zucchini, Director of Enterprise Sales at ServiceNow, shares her journey from Paris to Silicon Valley to Dublin.She reveals how:1️⃣ Believing in others builds lasting confidence2️⃣ Emotional intelligence transforms leadership3️⃣ Authenticity creates real impact in salesA powerful reminder that leadership is a journey, not a destination.#SalesLeadership #WomenInSales #EmotionalIntelligence #ISPpodcast #PersonalBrand
In this episode of the ISP Podcast, we sit down with Adam Gray, co-founder of DLA Ignite and Fellow of the Institute of Sales Professionals.Adam opens up about his unconventional journey—from aspiring violinist to digital sales strategist—and the fears and setbacks he had to overcome along the way. We explore lessons Adam learned building a career at the intersection of sales, social, and strategy.Key takeaways:✅Why fear of rejection holds so many salespeople back✅How to turn perceived inadequacy into strength✅Why resilience and authenticity matter more than bravadoIf you’ve ever doubted yourself in sales, this conversation will show you how to find your voice, own your story, and thrive.👉 Subscribe to the ISP Podcast for more real conversations with the sales leaders of tomorrow.#isppodcast #SalesCareers #SalesPodcast #PersonalGrowth #Resilience #SalesProfessionals #DLAignite #FearOfRejection #salestips
In this season finale of the ISP Next Gen Podcast, we sit down with Lauren Collins, Business Development Manager at Chilli Apple, to explore the mindset and strategies that separate top sales professionals from the rest.How does genuine curiosity lead to better results?What does it really take to close high-value deals?Why is sales more than just selling?🔑 Key Takeaways:✅ The secret to handling rejection without losing confidence✅ How being consultative leads to stronger client relationships✅ The mindset shift that helps close long sales cyclesDon’t miss this final episode of Season 2—packed with insights, real-world experiences, and expert strategies to level up your sales game!🎧 Available now on Spotify, YouTube, Apple Podcasts, and more!#SalesSuccess #CareerGrowth #SalesMindset #SalesTips #BreakingIntoSales #YoungProfessionals #SalesCareer
Ever wondered how people break into sales, build confidence, and make a great career for themselves?
In this episode, we sit down with Freddie Lodge, Chief Revenue Officer at Certify, to break down what it really takes to succeed in the world of sales.
From believing in your right to be an equal in sales meetings to excellent visual presentations on cam, Freddie shares real talk about navigating the industry, building confidence, and proving your worth.
🔑 What you’ll take away:
✅ Mindset over magic – You don’t need to be a “natural” salesperson to succeed, just the right approach.
✅ Know your value – Sales is a two-way street; the buyer isn’t the only one in charge.
✅ Breaking in & moving up – How to land your first role and keep growing.
Tune in now and level up your sales game! 🎧
#SalesSuccess #CareerGrowth #SalesMindset #HustleHard #SalesTips #BreakingIntoSales #YoungProfessionals #SalesCareer
Jordan sits down with Sherman Urrutia, a seasoned sales professional who started in the trenches of boiler-room selling in high school and worked his way up to sales leadership in ai tech sales.
He shares his unfiltered experiences, lessons learned, and actionable advice for young professionals looking to thrive in the competitive world of sales.
🔊 Whether you’re considering a career in sales or already getting started, this episode is packed with real-world insights you won’t find in a textbook.
Key Takeaways:
✅ Sales is more than just a numbers game—building relationships is the real key to success.
✅ Learning from rejection will make you stronger, more adaptable, and better at closing deals.
✅ The best salespeople don’t just talk—they listen and dive deep not wide - to solve their prospects' real-world problems.
💬 Drop your thoughts in the comments! What’s the biggest sales lesson you’ve learned so far?
📲 Follow & subscribe for more episodes on launching and growing your sales career!
🎧In this episode of the NextGen Podcast, we sit down with Natalie Murray - head of apprenticeships at Consalia - who introduces Jordan Abbott (M.ISP) to...
Caleb S., an apprentice who navigated his career from buying and selling shoes as a side gig to hosting high-level sales meetings with 'big people in big companies' and Ella Cooper, who’s absolutely thriving in her apprenticeship; to dive deep into what apprenticeships REALLY offer.
We cover everything—from why one of them left university after just three months to how the other is building skills that employers actually want.
Natalie shares insider insights on why businesses are investing in apprentices and how you can future-proof your career through hands-on learning.
🚀 Whether you're fresh out of school, thinking of a career switch, or just unsure about university, this episode gives you the real talk on apprenticeships and why they might be your best move.
✅ Apprenticeships offer hands-on experience that university often lacks.
✅ You earn while you learn—no student debt, just real skills and pay!
✅ Employers value apprenticeships because they build job-ready skills from day one.
🔗 Listen now and discover why an apprenticeship could be the smartest decision for your future!
#NationalApprenticeshipWeek#EarnWhileYouLearn#NextGenPodcast#NAW25#salescareer
🎙️ In this special episode for National Apprenticeship Week, we chat with Georgia Cooke, an internal manager at Shoptalk, about her journey through apprenticeships and how she shaped her career.
From starting out selling fish cakes at farmers' markets to becoming a sales leader, Georgia shares the real impact of hands-on learning and why apprenticeships are a game-changer for young professionals.
If you're thinking about your next steps—whether it's university, work, or an apprenticeship—this episode will give you valuable insights into how learning on the job can open doors.
Key Takeaways:
✅ Why apprenticeships are a smart alternative to traditional education – Earn, learn, and gain real-world experience at the same time.
✅ How apprenticeships prepare you for success – Develop skills that employers actually look for while building your confidence.
✅ Georgia’s personal journey – From apprentice to sales pro, hear how her experience shaped her career and what she learned along the way.
Ready to explore a different path to success? Hit play now! 🎧
#apprenticeships #podcast #salescareer #careergrowth #NAW25
In this episode, we sit down with Lucas Laurie, Business Development Manager at Siemens, to talk about his journey into sales, the power of mentorship, and the surprising benefits of apprenticeships.
🚀 From walking the floors of top automotive and food & beverage companies to gaining invaluable insights from industry leaders, Lucas shares his experiences and key takeaways that can help you level up your sales game.
🔑 3 Key Takeaways from this Episode:
1️⃣ Why mentorship is a game-changer – How learning from experienced professionals can fast-track your success.
2️⃣ The power of apprenticeships – Hands-on experience can open doors you never expected.
3️⃣ Sales isn’t just selling – It’s about understanding industries, problem-solving, and building relationships.
If you're curious about sales as a career, how to grow in the field, or just love hearing inspiring success stories, this episode is for you!
🔔 Don't forget to like, subscribe, and follow for more episodes featuring top sales pros!
#SalesSuccess #NextGenPodcast #CareerGrowth #NAW25
In this episode, Jordan sits down with Maria Jose Deben Amparan to talk about the real challenges and wins of completing the Level 4 Apprenticeship in sales, while balancing life.
From juggling work and family to finding success in an apprenticeship and at a later stage than some, Maria shares her journey and the lessons she’s learned along the way.
🎯 Top 3 Takeaways:
✅ How to navigate an apprenticeship and make the most of every opportunity
✅ The reality of balancing career growth with personal responsibilities
✅ Why sales is a powerful career path—even if you never considered it before
🔥 Expect real talk, no fluff—just insights, motivation, and the truth about making it in the industry.
🎧 Hit play now and join the conversation!
#NextGenSales #ApprenticeshipWeek #CareerGrowth #NAW25
Ever wondered what it’s really like to do an apprenticeship? Chris Gelderd, Bid Manager at OCS UK, joins Jordan to share his experience completing the Level 4 Sales Executive apprenticeship—from creative writing challenges to understanding the mindset of a sales professional.💡 In this episode, we cover:✅ How apprenticeships help you connect with your audience and build real skills✅ The unexpected ways they prepare you for career growth✅ First-hand insights from someone who's been through it allApprenticeships aren’t just about learning—they’re about becoming part of a wider machine and making a real impact in your industry.If you're considering an apprenticeship or just want to hear some game-changing career advice, this one’s for you. Hit play and get inspired! 🎧#Apprenticeships #CareerSuccess #Podcast #NAW25
🎙 ISP NextGen Podcast – National Apprenticeship Week Special!🚀 Just finished university? Looking for a career path that actually makes sense? In this special National Apprenticeship Week episode, we’re diving into the real-world experiences of young professionals who have chosen sales apprenticeships over traditional routes.Join us as Jordan chats with Megan Binns, a Business Success Sales Representative, about how a Level 4 Sales Executive Apprenticeship shaped her career, opened doors, and gave her hands-on experience in the industry.💡 What you’ll get from this episode:✅ How apprenticeships stack up against university degrees✅ Real insights into breaking into sales as a young professional✅ The flexibility, growth, and earning potential of a sales careerWhether you're a student, a recent grad, or just exploring career options, this episode is packed with advice and inspiration!🔔 Subscribe now for more insider stories on career growth, sales, and success.#Apprenticeships #SalesCareer #Podcast #CareerGrowth #naw25
In this episode, we celebrate National Apprenticeship Week by exploring the impact of the Level 4 sales apprenticeship. Jordan Abbot (ISP NextGen) speaks with Libby Doel and Imogen Ransom (inside sales account managers, Dell Technologies), about their journeys and key learnings.🔑 Key Takeaways:✅ How apprenticeships provide a fast track into sales and professional growth✅ The importance of presentation skills in career success✅ Insights into the day-to-day life of an Inside Sales Account Manager✅ Overcoming challenges and seizing opportunities in a fast-paced environment
Whether you're considering an apprenticeship or just curious about sales, this episode offers valuable firsthand experiences.
What does it take to succeed in sales?
In this episode of the ISP NextGen Podcast, we sit down with Amarjit Mudhar, founder of Hunter Ops, to uncover the secrets behind high-performance sales strategies. From the power of cold calling—which accounts for 60-70% of booked meetings—to the mental resilience required to thrive, Amz shares her journey and insights to help you elevate your game.
We discuss:
✅ The real key to booking more meetings
✅ Why mental health matters in sales
✅ The mindset shifts that separate top performers from the rest
If you're in sales—or thinking about it—this episode is packed with actionable advice to help you excel. Tune in now!
Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.
In this session, Zach & I covered:
- Mastering Meeting Prep
- Accelerating career progression
- Limiting low-priority distractions
- Maximising your investment of time
- Embracing the discomfort of a new role
Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma surrounding the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they'd like to pursue a career in sales.
In this session, Emily & I covered:
- Ideal Customer Profile (ICP) Development
- Techniques to identify the right targets
- Segmentation and prioritisation of leads
- Frameworks for outreach messaging
- Maintaining consistency and motivation when prospecting