“There’s Always a Way to Do It Better”

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ISP Podcast | The Institute of Sales Professionals

ISP Podcast - Jordan Abbott

48 episodes

3 days ago

Hollywood... Scrap that, history hasn't exactly painted sales in the best light. As a result, there is a stigma that surrounds the profession. This podcast has been created to give young professionals an insight into what a career in sales looks like and shares tips and guidance on where to start and what pitfalls to avoid if they desire to pursue a career in sales.

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“There’s Always a Way to Do It Better”

ISP Podcast | The Institute of Sales Professionals

27 minutes 31 seconds

3 weeks ago

“There’s Always a Way to Do It Better”

In this episode of the ISP Podcast, Jordan is joined by Steve Radford, author of the upcoming How to Sell and founding Fellow of the ISP. Steve shares how he went from “hating” what he thought sales was to dedicating his career to elevating the profession through learning and development.

✅ Why many people misunderstand what sales really is
✅ How education and self-awareness can transform a sales career
✅ The power of doing it better — inspired by Thomas Edison’s famous quote

From field rep to founder to educator, Steve’s story shows that selling isn’t about manipulation — it’s about understanding people and helping them relax enough to be themselves.

#SalesPodcast #ProfessionalSelling #SalesEducation #SalesLeadership #B2BSales #InstituteOfSalesProfessionals