In this episode, we sit down with Ken Tucker, Founder and Chief Marketing Strategist at Changescape Web, to unpack what it really takes to build a digital marketing system that drives predictable, sustainable growth — without wasting time or ad spend.
Ken has spent years helping small and midsize businesses master SEO, content strategy, local search visibility, and marketing automation. Today, he shares his battle-tested framework for turning chaos into consistency — and turning clicks into real customers.
If you’ve ever felt stuck trying to balance organic growth with automation, this episode is your roadmap to getting it right.
💡 What You’ll Learn in This Episode
🧠 Key Takeaways
✅ Marketing systems outperform marketing campaigns
✅ SEO and automation aren’t separate — they’re stronger together
✅ Consistency beats creativity when it comes to growth
✅ Your reputation is your marketing engine — nurture it daily
🔗 Connect with Ken Tucker & Changescape Web
📧 Email: ken@changescapeweb.com
🌐 Website: https://changescapeweb.com/ken-tucker/
Learn more about Changescape Web’s services in SEO, automation, and marketing systems designed for sustainable small business growth.
🌐 Connect with MarketSurge
🚀 Visit: https://marketsurge.io
🎯 Book a 15-Minute Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎙️ Listen to More Episodes: https://marketsurge.transistor.fm/
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X (Twitter): https://x.com/marketsurging
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.
Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.
Whether you’re pitching yourself to podcasts, TV, or radio — or simply want to understand the difference between PR, advertising, and publicity — this conversation is packed with gold for anyone serious about becoming known, trusted, and in demand.
💡 What You’ll Learn:
• The difference between PR, advertising, and publicity — and why it matters
• How to engineer repeatable publicity (not just get “lucky”)
• Why credibility, visibility, and trust are the ultimate growth multipliers
• The secret behind “prestige by association” — and how to leverage it
• How to tell your story so producers, journalists, and hosts say: “I choose you.”
👉 Key Highlights:
✅ How Dr. Kaye went from chiropractor to award-winning media strategist
✅ The #1 mistake most entrepreneurs make when hiring PR help
✅ Why your authenticity matters more than charisma on camera
✅ How to vet publicity professionals and avoid scams
✅ Real-world examples of how clients get featured on ABC, PBS, Binge TV, and even the NASDAQ Jumbotron
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io
🎙️ Podcast: https://marketsurge.transistor.fm
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
🔗 Connect with Dr. Richard Kaye
🌐 Website: http://richardkaye.com/media
📢 Talk About Publicity: https://talkaboutpublicity.com
🏆 Top Talent Agency: https://toptagency.com
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation.
DJ shares how your online reputation directly predicts your future revenue, and why mastering trust signals, reviews, and social proof could 7x your conversions. This isn’t fluff — it’s science-backed marketing you can actually apply.
💡 What You’ll Learn:
• The psychology behind how people decide to buy (and trust)
• How reviews and social proof fuel conversion growth
• The dark side of AI and fake reviews — and how to protect your brand
• Ethical reputation management that builds long-term authority
• How to turn behavioral science into marketing gold
👉 Key Highlights:
✅ How Shopper Approved helps brands boost revenue by up to 7.5x
✅ Why your online sentiment predicts future sales and growth
✅ The surprising role of behavioral economics in brand success
✅ How to ethically dominate review platforms like Google, Bing & more
📚 Resources Mentioned:
• Shopper Approved → https://www.shopperapproved.com
• Reputation King (book + download) → https://www.reputationking.com
• Download the free digital + audio version → https://www.reputationking.com/download
• DJ Sprague on LinkedIn → https://www.linkedin.com/in/duanesprague/
• Scott Brandley on LinkedIn → https://www.linkedin.com/in/scott-brandley/
• Traffic and Conversion Podcast Network → https://trafficandconversionpodcast.com
🎯 Connect with MarketSurge:
🌐 Website → https://marketsurge.io
💼 LinkedIn → https://www.linkedin.com/company/marketsurgeio
📘 Facebook → https://www.facebook.com/profile.php?id=100035121171654
🐦 X / Twitter → https://x.com/marketsurging
🎙️ Podcast → https://marketsurge.transistor.fm/
📺 YouTube → https://www.youtube.com/@marketsurge-q7q
👥 Facebook Group → https://www.facebook.com/share/g/15wpKr1WmN/
☕ Want to see how MarketSurge can help you automate reputation, nurture leads, and scale smarter?
🎯 Book your 15-minute “Value or Free Coffee” call → https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand.
Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what actually matters: client revenue and profitability.
He breaks down the biggest mistakes businesses make with paid ads, why most landing pages are conversion killers, and how to turn ad spend into true ROI. Plus, we dive into how AI is reshaping advertising — and why you shouldn’t let Google automate your entire strategy (unless you like wasting money).
Whether you’re managing $5K or $500K in ad spend, this episode will change how you think about your funnel, your landing pages, and your digital growth strategy.
🔑 What You’ll Learn
• The #1 reason ad campaigns fail — and it’s not your keywords
• How to make landing pages that actually convert
• Why AI-generated ads still sound like everyone else’s
• What US companies get right (and wrong) about ad budgets
• How to fix your funnel and stop letting Google’s automation eat your ROI
🧠 Guest Info
Alex Lloro
Founder, All Marketing Services
🌐 allmarketing.co
📧 alex@allmarketing.co
Helping service-based businesses scale profitably through paid ads + CRO.
🚀 Connect with MarketSurge
🎯 Book a 15-Minute “Value or Free Coffee” Call: link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🎙️ Podcast: Inside Marketing with MarketSurge
💼 LinkedIn: linkedin.com/company/marketsurgeio
🐦 Twitter: @marketsurging
🏷️ Hashtags
#DigitalMarketing #MarketingPodcast #PaidAds #CRO #MarketSurge #MarketingStrategy #AIinMarketing #BusinessGrowth
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with David Feinman, Co-Founder and CEO of Viral Ideas, a productized video editing powerhouse trusted by brands like eBay, Johnson & Johnson, and McKesson.
From running zombie obstacle races in college to scaling a 7-figure global content agency, David has mastered the art of turning raw footage into revenue.
🎧 What You’ll Learn:
• How to make storytelling artful and repeatable
• Why “productized” services are the future of agencies
• How AI + humans = creative scale without burnout
• What makes content truly viral (and how to engineer it)
• The future of video content going into 2026
🔥 Key Highlights:
✅ The 3 elements of every great story: Hook, Retention, Payoff
✅ How Viral Ideas humanizes big-brand marketing
✅ Why the best agencies sell clarity, not complexity
✅ David’s Ironman mindset for creativity, discipline, and leadership
✅ What the next evolution of content creation will look like
🎁 Free Gift from David Feinman
DM David on Instagram with the word “MarketSurge” to get his Free Guide: How to Hire a Video Editor That Doesn’t Suck — built from hiring 200+ editors.
🌐 Connect with David Feinman & Viral Ideas:
👉 Website: http://viralideasmarketing.com/
💼 LinkedIn: https://www.linkedin.com/in/david-feinman-7a069255/
📘 Facebook: https://www.facebook.com/ViralIdeasMarketing/
🐦 Twitter: https://twitter.com/Viral_Ideas
🎙️ Inside Marketing with MarketSurge
Your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk — hosted by Reed Hansen, Chief Growth Officer at MarketSurge.io
.
📈 Want automation that feels personal and performs like a team of 10?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Stay Connected:
🌐 Website: https://marketsurge.io
🎙️ Podcast: https://marketsurge.transistor.fm/
📘 Facebook: MarketSurge
💼 LinkedIn: MarketSurge.io
🐦 X / Twitter: @marketsurging
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with marketing powerhouse Jen Peterson— a veteran strategist with over two decades of experience leading transformation across Fortune 100s, startups, and global agencies.
Together, they unpack what’s really working in PR and marketing right now, how to handle bad press before it happens, and why not all publicity is good publicity.
💡 What You’ll Learn:
• The real difference between proactive and reactive PR (and why you need both)
• How to handle political and cultural controversies without losing your brand’s soul
• Why small businesses should start PR before they need it
• The #1 mistake brands make when “going viral”
• How founders can decide whether they should be the face of the brand
👉 Key Highlights:
✅ Why PR is shifting away from press releases and toward relationships
✅ How to plan for “what if” moments before they become crises
✅ Why people still matter more than platforms — especially post-AI
✅ The danger of “all PR is good PR” (and why that’s outdated)
✅ Small business PR playbook: Own your message, build trust, and think long game
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-Minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Connect with Jen Peterson
🌐 Website: jpetersonmarketing.com
📧 Email: jen@jpetersonmarketing.com
🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io
📘 Facebook: MarketSurge Facebook Page
💼 LinkedIn: MarketSurge LinkedIn
🐦 Twitter/X: @marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge
In this episode, we sit down with David, the growth strategist and innovator behind Groas.ai — a platform that’s redefining how businesses manage and optimize Google Ads using artificial intelligence.
At Groas.ai, they’re building what’s essentially an autonomous team of AI marketing agents that works around the clock to improve ad performance, eliminate wasted budget, and turn every campaign insight into measurable ROI.
💡 What You’ll Learn:
• How AI is transforming the future of Google Ads management
• The biggest ad spend mistakes businesses are making (and how to fix them fast)
• Real-world ROI results from companies using Groas.ai
• Why automation alone isn’t enough — and what makes smart AI outperform traditional agencies
• How LLMs (like ChatGPT and Perplexity) are already fueling organic SaaS growth
👉 Key Highlights:
✅ How Groas.ai uses AI to detect negative keywords and eliminate wasted spend
✅ The “dynamic landing page” tech that adapts copy to match user intent in real time
✅ Why small businesses can see performance lifts within 1–2 weeks
✅ Predictions on where AI-driven ad platforms are headed (yes — ads inside ChatGPT are coming…)
📈 If you’re running Google Ads and tired of guessing what’s working, this episode is your blueprint for taking back control — with AI that makes every dollar accountable and every campaign smarter.
🧠 Want to see smarter ad optimization in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Groas.ai – https://www.groas.ai
🌐 MarketSurge – https://marketsurge.io
🎙️ Podcast – https://marketsurge.transistor.fm/
📘 Facebook – https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn – https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter – https://x.com/marketsurging
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Justin Vajko, founder of Dialog Video Marketing, who’s helped more than 150 entrepreneurs turn video content into real conversations, pipeline growth, and booked-out calendars.
Unlike the vanity-metric crowd chasing likes and viral spikes, Justin focuses on what actually drives results: trust, depth, and strategic visibility.
💡 What You’ll Learn:
• The #1 myth about video marketing that’s holding most founders back
• How to build video systems that create trust over traffic
• The secret to making 60-second founder-led videos that actually convert
• Why 500 views from the right people beat 50 000 from the wrong ones
• How AI is changing (and exposing) video content — and how to stay human in an AI world
👉 Key Highlights:
✅ Why “just getting views” isn’t a strategy — it’s a distraction
✅ The hook-meaty-middle-summary framework for scroll-stopping videos
✅ How to turn LinkedIn into a conversation engine, not an ego wall
✅ Real talk on algorithm shifts, AI avatars, and the future of authenticity
✅ Why consistency + credibility = compounding trust
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-Minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Connect with Justin Vajko
🌐 Website: https://dialogwith.us
💼 LinkedIn: https://www.linkedin.com/in/justinvajko/
🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io
📘 Facebook: MarketSurge Facebook Page
💼 LinkedIn: MarketSurge LinkedIn
🐦 X / Twitter: @marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge
In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Jesse Ringer, founder and CEO of Method and Metric — a creative, data-driven SEO agency helping brands grow through strategy, ethics, and innovation.
Jesse’s not your average SEO guy. With over a decade of experience transforming how businesses think about search, he’s known for turning complex algorithms into simple, actionable growth strategies that actually move the needle.
Together, Reed and Jesse unpack:
💡 Why most businesses are wasting their SEO efforts
📊 How to think about search like a strategist, not a spammer
🤖 What AI is really changing (and what still matters most)
📈 How to track SEO success using metrics that drive real growth
🌐 Why SEO today is more accessible than ever for small businesses
🔥 Episode Highlights
00:00 – Welcome to Inside Marketing with MarketSurge
02:15 – Jesse’s journey from copywriting to SEO (and how data built his confidence)
06:40 – The “Mad Men” effect: What Don Draper would be doing in 2025
08:10 – The democratization of technology and data
13:00 – The biggest misconceptions about SEO in 2025
17:45 – How AI is reshaping search and how to adapt
22:30 – What metrics actually matter (and which ones to ignore)
29:10 – The accessibility of SEO for small and medium-sized businesses
36:20 – Why the SEO community is one of the most collaborative in marketing
40:00 – How to connect with Jesse and Method and Metric
🧠 Key Takeaways
🔗 Connect with Jesse Ringer
🌐 Website: https://methodandmetric.com
💼 LinkedIn: https://www.linkedin.com/in/jesseringer/?originalSubdomain=ca
💬 BlueSky: https://bsky.app/profile/jringer604.bsky.social
🚀 Connect with MarketSurge
🌐 Website: https://marketsurge.io
🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎙️ Podcast: https://marketsurge.transistor.fm/
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎥 YouTube: https://www.youtube.com/@marketsurge-q7q
In this episode, we’re joined by Neil Rogers, owner and VP of Marketing and Sales at Rogers Marketing, a full-service promotional marketing firm in Nashua, New Hampshire.
With over 30 years of experience across industries — from pharma and logistics to government and defense — Neil brings a wealth of insight on how hospitality, humility, and human-first thinking can completely transform the way we sell and serve.
He’s also the author of “Bar Tips”, where he distills lessons learned behind the bar into timeless sales and customer service wisdom that every entrepreneur needs to hear. 🍸
💡 What You’ll Learn:
• How bartending taught Neil the fundamentals of great sales and service
• The secret power of hospitality in business (and why most companies forget it)
• Why doing the little things right — greeting, listening, following up — is everything
• How Rogers Marketing turns promotional products into emotional connections
• Lessons from Bar Tips that can immediately boost your sales relationships
• Why “do what you say you’re going to do” might be the best sales advice ever
🎯 Key Takeaways:
✅ The most organized wins — in bars, in business, in life
✅ Listening builds trust faster than any pitch ever could
✅ Hospitality isn’t a department — it’s a mindset
✅ Swag done right can become your most-loved marketing channel
✅ Consistency and humility are your long game in business
📬 Connect with Neil Rogers
🌐 Website: https://www.positiveactivity.net/
📧 Email: neil@positiveactivity.net
📈 About MarketSurge
At MarketSurge, we help businesses turn marketing tools into systems — and systems into predictable growth.
If you’re ready to simplify your marketing, amplify your reach, and scale smarter:
🧠 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links:
🌐 Website: https://marketsurge.io
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm
In this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify
— a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable.
Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a key role in Unity’s IPO. But when he tried to market a completely new platform, he hit a wall: there was no way to accurately find or understand content at the page level.
So, he built the solution.
Today, Classify’s AI-Powered Classification Engine and ContentGraph™ are redefining how advertisers, publishers, and marketers connect across the open web — driving precision targeting, transparency, and sustainability in an industry overdue for innovation.
💡 What You’ll Learn:
• The evolution from audience targeting to contextual intelligence
• How Classify’s AI agents are changing how ads are delivered and optimized
• The real reason ad tech has been so fragmented — and what’s fixing it
• How a new industry protocol could democratize advertising for small businesses
• Why smarter curation = more sustainable digital ecosystems
👉 Key Highlights:
✅ From Facebook to founding Classify — Brendan’s journey through ad tech’s biggest revolutions
✅ The difference between contextual targeting and curation (and why both matter)
✅ The groundbreaking new Advertising Context Protocol (ACP) and how it changes the game
✅ How AI agents will simplify campaign setup, targeting, and optimization — instantly
✅ Why more efficient targeting isn’t just profitable — it’s better for the planet
🎯 Whether you’re a CMO, startup founder, or just obsessed with the future of AI and digital advertising, this episode gives you a front-row seat to the next big shift in marketing tech.
🧠 Connect with Brendan Norman:
🌐 Website: https://tryclassify.com
💼 LinkedIn: https://www.linkedin.com/in/brendannorman
📈 Connect with MarketSurge:
🌐 Website: https://marketsurge.io
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎙️ Podcast: Inside Marketing with MarketSurge
💼 LinkedIn: MarketSurge on LinkedIn
📘 Facebook: MarketSurge Business Page
🐦 Twitter/X: @marketsurging
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise.
Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content that converts instead of just collects likes.
💡 What You’ll Learn:
• Why “strategy” has become a marketing cop-out — and how to fix it
• The simple framework for aligning sales and marketing goals
• How to use data and CRM insights to drive real pipeline growth
• Why repurposed content beats constant reinvention
• The power of “closed lost” campaigns and how to revive dormant leads
👉 Key Highlights:
✅ Why “more ads” isn’t the answer — and how to double down on what’s already working
✅ How to build demand-gen systems that actually lower customer acquisition costs
✅ Using CRM data (like HubSpot) to find the real story behind your conversions
✅ Balancing AI and human creativity in content marketing
✅ How to map your content to your buyer’s journey for better close rates
🎯 Whether you’re a CMO, founder, or marketing team of one — this episode is packed with actionable insights to help you turn your marketing engine into a revenue machine.
🧠 Connect with Nishat Jones:
🌐 Website: https://strate8.com/
💼 LinkedIn: https://www.linkedin.com/in/nishatjones17/
📈 Connect with MarketSurge:
🌐 Website: https://marketsurge.io
🎙️ Podcast: Inside Marketing with MarketSurge
💼 LinkedIn: MarketSurge on LinkedIn
📘 Facebook: MarketSurge Business Page
🐦 Twitter/X: @marketsurging
☕ Want to see MarketSurge in action or get a free coffee?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales.
Whether you’re a founder trying to stand out, a marketer struggling to make video work, or someone who’s just tired of being told to “make more content” without a strategy, this episode will change how you think about creative.
🎙️ In this episode, you’ll learn:
• How to make videos that actually convert — not just entertain
• Why production value isn’t everything (and what matters more)
• How Envy Creative scales high-quality video for thousands of clients
• What most DIY video creators get wrong — and how to fix it
• The truth about AI-generated video vs. authentic storytelling
Mike also shares insights on how attention spans are shaping video strategy, why user-generated content isn’t hitting like it used to, and what the future of creative production really looks like.
💡 Guest: Mike Vannelli
Head of Creative | Envy Creative
🌐 Website: https://thinkenvy.com
🎙️ Host: Reed Hansen
Chief Growth Officer | MarketSurge.io
🎧 Inside Marketing with MarketSurge: https://marketsurge.transistor.fm/
At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of ten, this is your place to grow smarter, faster, and louder.
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
💬 Love the show? Leave a review!
Your reviews help us reach marketers and entrepreneurs all over the world — and keep bold conversations like this one coming every week.
👉 Click below to leave a quick review:
⭐ Apple Podcasts: https://marketsurge.transistor.fm/
🎧 Spotify: https://marketsurge.transistor.fm/
🚀 Ready to rewire your performance, mindset, and results?
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Daren Fields — a former motorsports athlete turned elite performance strategist and founder of Apex8 Advisory
and DarenFields.com
.
They dive deep into the psychology of peak performance, breaking through self-imposed limits, and how to thrive in the AI era — where trust, authenticity, and human connection matter more than ever.
💡 What You’ll Learn:
• How to “rewire your internal operating system” to perform under pressure
• Why automation and authenticity must coexist in today’s business landscape
• How to build instant trust in an AI-driven, skeptical marketplace
• The 8-step “Apex8” system that transforms persuasion into predictable revenue
• Why creatives and entrepreneurs struggle with the “sales” part — and how to fix it
• What business leaders can learn from motorsports about boldness, trust, and team
🎯 Key Takeaways:
✅ Learn how to silence the internal chaos that kills execution
✅ Use AI as a tool for insight — not as a replacement for human connection
✅ Shift from closing deals to finalizing trust
✅ Master Daren’s “RevGen90” framework to drive authentic, fast conversions
📘 Grab Daren’s Book:
👉 Apex8Book.com
– Discover the system that’s helping entrepreneurs, athletes, and executives reach peak performance.
📩 Connect with Daren Fields:
Website: https://darenfields.com
Email: daren@darenfields.com
Advisory & Training: https://apex8advisory.com
📈 About MarketSurge:
At MarketSurge.io
, we help entrepreneurs grow smarter, faster, and louder — turning tools into systems and systems into growth.
From automation and CRM strategy to AI-driven lead generation, we help you simplify your marketing and scale with precision.
🧠 See what MarketSurge can do for you:
🎯 Book Your 15-Minute Value or Free Coffee Call
🔗 Stay Connected:
🌐 Website: https://marketsurge.io
🎙️ Podcast: https://marketsurge.transistor.fm/
🐦 Twitter: https://x.com/marketsurging
💼 LinkedIn: https://linkedin.com/company/marketsurgeio
📣 Call to Action for Viewers:
🎧 Turn your sound ON — this one’s packed with truth bombs and strategies for anyone serious about scaling both mindset and business.
👇 Drop a comment if you’re working on rewiring your approach to growth!
🚀 In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Matt Hines, founder of Hines Law — one of Georgia’s most recognized personal injury law firms. But Matt isn’t just an attorney — he’s a serial entrepreneur, marketing strategist, and leader who’s built a high-trust service brand in one of the toughest markets around.
From pounding pavement and hand-placing yard signs to scaling a multi-location law firm, Matt reveals what it reallytakes to grow a business from scratch. You’ll hear how he overcame early financial struggles, avoided burnout, and built a thriving, reputation-driven brand that continues to expand through smart marketing and relentless execution.
💡 What You’ll Learn in This Episode:
• How Matt turned his small solo practice into one of Georgia’s top legal brands
• Why personal connection and face-to-face networking still outperform expensive ads
• How he balances being both a practicing lawyer and a business leader
• Where AI is transforming his firm — and where it still can’t replace human touch
• How podcasting helps elevate trust, visibility, and long-term brand equity
• The simple mindset shift every entrepreneur needs to scale faster: Stay busy.
🎯 Key Highlights:
✅ Turning early financial fear into long-term business discipline
✅ The “80% AI Rule” — where automation wins and where it fails
✅ Why real growth happens when you talk to people, not at them
✅ Using podcasting and media to humanize a professional brand
🎧 Whether you’re a lawyer, founder, or marketer trying to grow smarter, this conversation will light a fire under your business strategy.
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Connect with Matt Hines
⚖️ Law Firm: https://hineslaw.org/team/matthew-c-hines/
🎙️ Podcast: https://hinesonair.com
🔗 Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 MarketSurge Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 MarketSurge LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 MarketSurge on X / Twitter: https://x.com/marketsurging
🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/
In this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center.
From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers:
✅ Inbound customer support
✅ Lead generation
✅ Appointment setting
✅ Sales training & coaching
He’s trained over 10,000 bilingual telemarketers, launched a telemarketing school, and even infused gamification into company culture with retro arcade pinball, jukeboxes, and air hockey. His story is one of grit, creativity, and a relentless belief in the art of communication.
If you’ve ever wondered what it takes to scale a business without outside investment, how to build culture in unexpected industries, or how traditional call centers adapt in the era of AI — this episode is for you.
💡 What You’ll Learn in This Episode:
🔗 Connect with Richard Blank
👉 LinkedIn: https://www.linkedin.com/in/costaricascallcenter/
👉 YouTube Channel: https://www.youtube.com/channel/UC9ST99AEp7COEWS4q4VUw4Q
👉 Costa Rica’s Call Center Videos: https://costaricascallcenter.com/en/videos/
🔗 Connect with MarketSurge
🌐 Website: https://marketsurge.io
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
🔥 If you’re ready to scale smarter, faster, and louder, don’t guess. Surge.
🎙️ Today’s Guest: Darcy Cudmore
We’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.
Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks
, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.
💡 What You’ll Learn in This Episode:
• Why organic links still matter in 2025 — and how they impact SEO & credibility
• How businesses can earn media coverage without gimmicks or shady tactics
• The real ROI of organic PR vs. paid links
• The role of AI in today’s PR landscape — where it helps, and where it hurts
• How to turn your story (even if it seems boring) into press-worthy content
👉 Key Highlights:
✅ Darcy’s journey from journalism to PR & SEO
✅ Working with major sports teams like the Ottawa Senators & Toronto Maple Leafs
✅ Practical strategies for businesses to generate backlinks that actually move the needle
✅ The hidden goldmine: how your business data can be turned into PR stories journalists want
🔗 Connect with Darcy Cudmore
🌐 Website: https://www.repulinks.com
💼 LinkedIn: https://www.linkedin.com/in/darcy-cudmore/
📈 About MarketSurge
At MarketSurge.io
, we help you turn tools into systems — and systems into growth. From CRM to automation to lead generation, we’re here to make your marketing work louder, smarter, faster.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Today we’re sitting down with Connor Treacy — a marketer who has lived marketing from every angle: nightlife, music, politics, and big brands.
Connor doesn’t just talk theory. He builds movements.
👉 He co-founded Off Sunset, one of Los Angeles’s most exclusive nightclubs, pulling in $4M+ annually through scarcity marketing, celebrity partnerships, and event branding that transformed parties into cultural moments.
👉 At Universal Music Group, Connor contributed to Grammy-winning projects like Future Nostalgia and helped break artists into the mainstream by scaling grassroots campaigns.
👉 Beyond entertainment, he’s brought the same marketing savvy into politics, using digital outreach to drive voter turnout and real community engagement.
What sets Connor apart? He shares not just the wins, but the failures—and the lessons behind them. His POV is simple but powerful:
✨ Great marketing isn’t about chasing hype. It’s about aligning brand, timing, and audience to create results that last.
This episode is packed with insights on:
🔗 Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 Facebook: MarketSurge Facebook Page
💼 LinkedIn: MarketSurge on LinkedIn
🐦 Twitter/X: @marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge
📅 Book a Call: 15-Minute Value or Free Coffee
👤 Connect with Connor:
🔗 Website: connortreacy.com
📱 Socials: @theconnortreacy on Instagram, X, TikTok, LinkedIn
✨ Don’t Miss Out!
If you’re an entrepreneur, marketer, or creator looking to learn how to align your brand with your audience, this episode will give you real, unfiltered insights.
👍 Like this video if you got value
🔔 Subscribe for more weekly episodes
💬 Drop a comment with your favorite insight from Connor
Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights and smartest strategies in the marketing game.
This week, Reed Hansen (Chief Growth Officer at MarketSurge.io) sits down with Josh Porter — a product marketer, strategist, and growth leader who’s helped everyone from scrappy startups to enterprise giants align marketing, sales, and customer success into one cohesive growth engine.
Josh is known for cutting through the noise, building scalable systems without losing authenticity, and translating complex AI-driven products into clear, compelling stories that drive revenue.
🎯 In this episode, you’ll discover:
💡 Whether you’re a founder, marketer, or builder, this conversation is a playbook for aligning teams, scaling without chaos, and messaging with impact.
🔗 Connect with Josh Porter
📈 Connect with MarketSurge
At MarketSurge, we help you turn tools into systems — and systems into growth.
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
🧠 Want to see how MarketSurge helps businesses grow smarter, faster, and louder?
🎯 Book your 15-minute Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
Digital channels may dominate the marketing playbook, but nothing replaces the impact of a well-crafted, in-person experience.
This week, I sit down with Ashlee Nelson—event strategist, experience curator, and founder of Curated by Ashlee
—to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Even better? She shares how to actually calculate their ROI so you can prove the value to your team, clients, or investors.
Here’s what you’ll learn:
💡 Why face-to-face connection builds trust faster than any ad campaign
💡 How to design events that deliver unforgettable experiences and measurable results
💡 A practical framework for calculating ROI (beyond ticket sales)
💡 The most common mistakes businesses make with events—and how to avoid them
👉 Connect with Ashlee:
🔗 LinkedIn: linkedin.com/in/ashleenelson
🌐 Website: curatedbyashlee.com
📈 At MarketSurge, we help you turn tools into systems—and systems into growth.
🧠 Want to see it in action? Book your 15-minute Value or Free Coffee Call:
👉 Book Here
🔗 Useful Links:
🌐 Website: MarketSurge.io
📘 Facebook Page: facebook.com/profile.php?id=100035121171654
💼 LinkedIn: linkedin.com/company/marketsurgeio
🐦 X / Twitter: x.com/marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge