The Future of Advertising: AI Agents, Contextual Targeting

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

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Marketing

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Entrepreneurship

The Future of Advertising: AI Agents, Contextual Targeting | Brendan Norman of Classify

Inside Marketing with MarketSurge

28 minutes

3 weeks ago

The Future of Advertising: AI Agents, Contextual Targeting | Brendan Norman of Classify

In this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify
— a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable.

Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a key role in Unity’s IPO. But when he tried to market a completely new platform, he hit a wall: there was no way to accurately find or understand content at the page level.

So, he built the solution.

Today, Classify’s AI-Powered Classification Engine and ContentGraph™ are redefining how advertisers, publishers, and marketers connect across the open web — driving precision targeting, transparency, and sustainability in an industry overdue for innovation.

💡 What You’ll Learn:
• The evolution from audience targeting to contextual intelligence
• How Classify’s AI agents are changing how ads are delivered and optimized
• The real reason ad tech has been so fragmented — and what’s fixing it
• How a new industry protocol could democratize advertising for small businesses
• Why smarter curation = more sustainable digital ecosystems

👉 Key Highlights:
✅ From Facebook to founding Classify — Brendan’s journey through ad tech’s biggest revolutions
✅ The difference between contextual targeting and curation (and why both matter)
✅ The groundbreaking new Advertising Context Protocol (ACP) and how it changes the game
✅ How AI agents will simplify campaign setup, targeting, and optimization — instantly
✅ Why more efficient targeting isn’t just profitable — it’s better for the planet

🎯 Whether you’re a CMO, startup founder, or just obsessed with the future of AI and digital advertising, this episode gives you a front-row seat to the next big shift in marketing tech.

🧠 Connect with Brendan Norman:
🌐 Website: https://tryclassify.com

💼 LinkedIn: https://www.linkedin.com/in/brendannorman

📈 Connect with MarketSurge:
🌐 Website: https://marketsurge.io

🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🎙️ Podcast: Inside Marketing with MarketSurge

💼 LinkedIn: MarketSurge on LinkedIn

📘 Facebook: MarketSurge Business Page

🐦 Twitter/X: @marketsurging