In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.
Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.
Whether you’re pitching yourself to podcasts, TV, or radio — or simply want to understand the difference between PR, advertising, and publicity — this conversation is packed with gold for anyone serious about becoming known, trusted, and in demand.
💡 What You’ll Learn:
• The difference between PR, advertising, and publicity — and why it matters
• How to engineer repeatable publicity (not just get “lucky”)
• Why credibility, visibility, and trust are the ultimate growth multipliers
• The secret behind “prestige by association” — and how to leverage it
• How to tell your story so producers, journalists, and hosts say: “I choose you.”
👉 Key Highlights:
✅ How Dr. Kaye went from chiropractor to award-winning media strategist
✅ The #1 mistake most entrepreneurs make when hiring PR help
✅ Why your authenticity matters more than charisma on camera
✅ How to vet publicity professionals and avoid scams
✅ Real-world examples of how clients get featured on ABC, PBS, Binge TV, and even the NASDAQ Jumbotron
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io
🎙️ Podcast: https://marketsurge.transistor.fm
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
🔗 Connect with Dr. Richard Kaye
🌐 Website: http://richardkaye.com/media
📢 Talk About Publicity: https://talkaboutpublicity.com
🏆 Top Talent Agency: https://toptagency.com