Why Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

4 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Why Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)

Inside Marketing with MarketSurge

22 minutes

1 month ago

Why Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)

🎙️ Today’s Guest: Darcy Cudmore
We’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.

Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks
, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.

💡 What You’ll Learn in This Episode:
• Why organic links still matter in 2025 — and how they impact SEO & credibility
• How businesses can earn media coverage without gimmicks or shady tactics
• The real ROI of organic PR vs. paid links
• The role of AI in today’s PR landscape — where it helps, and where it hurts
• How to turn your story (even if it seems boring) into press-worthy content

👉 Key Highlights:
✅ Darcy’s journey from journalism to PR & SEO
✅ Working with major sports teams like the Ottawa Senators & Toronto Maple Leafs
✅ Practical strategies for businesses to generate backlinks that actually move the needle
✅ The hidden goldmine: how your business data can be turned into PR stories journalists want

🔗 Connect with Darcy Cudmore
🌐 Website: https://www.repulinks.com

💼 LinkedIn: https://www.linkedin.com/in/darcy-cudmore/

📈 About MarketSurge
At MarketSurge.io
, we help you turn tools into systems — and systems into growth. From CRM to automation to lead generation, we’re here to make your marketing work louder, smarter, faster.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 Website: https://marketsurge.io

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎙️ Podcast: https://marketsurge.transistor.fm/