Most Businesses Are Doing SEO Wrong — Here’s How to Fix It (w/ Jesse Ringer)

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Most Businesses Are Doing SEO Wrong — Here’s How to Fix It (w/ Jesse Ringer)

Inside Marketing with MarketSurge

25 minutes

3 weeks ago

Most Businesses Are Doing SEO Wrong — Here’s How to Fix It (w/ Jesse Ringer)

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Jesse Ringer, founder and CEO of Method and Metric — a creative, data-driven SEO agency helping brands grow through strategy, ethics, and innovation.

Jesse’s not your average SEO guy. With over a decade of experience transforming how businesses think about search, he’s known for turning complex algorithms into simple, actionable growth strategies that actually move the needle.

Together, Reed and Jesse unpack:
💡 Why most businesses are wasting their SEO efforts
📊 How to think about search like a strategist, not a spammer
🤖 What AI is really changing (and what still matters most)
📈 How to track SEO success using metrics that drive real growth
🌐 Why SEO today is more accessible than ever for small businesses

🔥 Episode Highlights

00:00 – Welcome to Inside Marketing with MarketSurge
02:15 – Jesse’s journey from copywriting to SEO (and how data built his confidence)
06:40 – The “Mad Men” effect: What Don Draper would be doing in 2025
08:10 – The democratization of technology and data
13:00 – The biggest misconceptions about SEO in 2025
17:45 – How AI is reshaping search and how to adapt
22:30 – What metrics actually matter (and which ones to ignore)
29:10 – The accessibility of SEO for small and medium-sized businesses
36:20 – Why the SEO community is one of the most collaborative in marketing
40:00 – How to connect with Jesse and Method and Metric

🧠 Key Takeaways

SEO isn’t just about rankings — it’s about results and relevance.
AI won’t replace SEO, but it’s reshaping how we think about visibility and content.
The best metrics go beyond traffic — think revenue, conversions, and engagement.
Small businesses have more SEO power than ever with modern tools and strategy.
Data doesn’t kill creativity — it fuels it.

🔗 Connect with Jesse Ringer

🌐 Website: https://methodandmetric.com

💼 LinkedIn: https://www.linkedin.com/in/jesseringer/?originalSubdomain=ca

💬 BlueSky: https://bsky.app/profile/jringer604.bsky.social

🚀 Connect with MarketSurge

🌐 Website: https://marketsurge.io

🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🎙️ Podcast: https://marketsurge.transistor.fm/

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎥 YouTube: https://www.youtube.com/@marketsurge-q7q