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Inside Marketing with MarketSurge
Reed Hansen
68 episodes
3 days ago
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀
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Marketing
Business,
Entrepreneurship
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All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀
Show more...
Marketing
Business,
Entrepreneurship
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AI, Storytelling & Scale: Josh Porter’s Playbook for Smarter Growth
Inside Marketing with MarketSurge
30 minutes
1 month ago
AI, Storytelling & Scale: Josh Porter’s Playbook for Smarter Growth

Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights and smartest strategies in the marketing game.

This week, Reed Hansen (Chief Growth Officer at MarketSurge.io) sits down with Josh Porter — a product marketer, strategist, and growth leader who’s helped everyone from scrappy startups to enterprise giants align marketing, sales, and customer success into one cohesive growth engine.

Josh is known for cutting through the noise, building scalable systems without losing authenticity, and translating complex AI-driven products into clear, compelling stories that drive revenue.

🎯 In this episode, you’ll discover:

  • Josh’s career arc: from AI product marketing to leading high-performing teams at scale
  • The storytelling framework he uses to make technical products relatable
  • How to bridge product and market so you’re not just launching products, but bringing the market back to the product
  • The real differences between product marketing at startups vs. enterprise companies
  • Why prioritization frameworks (like the Eisenhower Matrix) are survival tools for high-growth marketers
  • How AI is transforming product marketing (from customer research to competitive intelligence and messaging)
  • The future of AI in CX and sales — and why humans aren’t going anywhere (yet)

💡 Whether you’re a founder, marketer, or builder, this conversation is a playbook for aligning teams, scaling without chaos, and messaging with impact.

🔗 Connect with Josh Porter

  • 🎙️ Porter’s Product Marketing Podcast: https://www.youtube.com/@joshporter
    (YouTube), also available on Apple Podcasts & Spotify
  • 📹 LinkedIn Vlog Series “Tip Tuesdays”: https://www.linkedin.com/in/josh-porter
    (check his posts)
  • 📰 Porter’s PMM Posts Newsletter: https://porterspmmposts.substack.com

📈 Connect with MarketSurge

At MarketSurge, we help you turn tools into systems — and systems into growth.

🌐 Website: https://marketsurge.io

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎙️ Podcast: https://marketsurge.transistor.fm/

🧠 Want to see how MarketSurge helps businesses grow smarter, faster, and louder?
🎯 Book your 15-minute Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

Inside Marketing with MarketSurge
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀