The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

4 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

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Marketing

Business,

Entrepreneurship

The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague

Inside Marketing with MarketSurge

27 minutes

1 week ago

The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation.

DJ shares how your online reputation directly predicts your future revenue, and why mastering trust signals, reviews, and social proof could 7x your conversions. This isn’t fluff — it’s science-backed marketing you can actually apply.

💡 What You’ll Learn:
• The psychology behind how people decide to buy (and trust)
• How reviews and social proof fuel conversion growth
• The dark side of AI and fake reviews — and how to protect your brand
• Ethical reputation management that builds long-term authority
• How to turn behavioral science into marketing gold

👉 Key Highlights:
✅ How Shopper Approved helps brands boost revenue by up to 7.5x
✅ Why your online sentiment predicts future sales and growth
✅ The surprising role of behavioral economics in brand success
✅ How to ethically dominate review platforms like Google, Bing & more

📚 Resources Mentioned:
• Shopper Approved → https://www.shopperapproved.com

• Reputation King (book + download) → https://www.reputationking.com

• Download the free digital + audio version → https://www.reputationking.com/download

• DJ Sprague on LinkedIn → https://www.linkedin.com/in/duanesprague/

• Scott Brandley on LinkedIn → https://www.linkedin.com/in/scott-brandley/

• Traffic and Conversion Podcast Network → https://trafficandconversionpodcast.com

🎯 Connect with MarketSurge:
🌐 Website → https://marketsurge.io

💼 LinkedIn → https://www.linkedin.com/company/marketsurgeio

📘 Facebook → https://www.facebook.com/profile.php?id=100035121171654

🐦 X / Twitter → https://x.com/marketsurging

🎙️ Podcast → https://marketsurge.transistor.fm/

📺 YouTube → https://www.youtube.com/@marketsurge-q7q

👥 Facebook Group → https://www.facebook.com/share/g/15wpKr1WmN/

☕ Want to see how MarketSurge can help you automate reputation, nurture leads, and scale smarter?
🎯 Book your 15-minute “Value or Free Coffee” call → https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee