How to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)

Inside Marketing with MarketSurge

21 minutes

1 month ago

How to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)

This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales.

Whether you’re a founder trying to stand out, a marketer struggling to make video work, or someone who’s just tired of being told to “make more content” without a strategy, this episode will change how you think about creative.

🎙️ In this episode, you’ll learn:
• How to make videos that actually convert — not just entertain
• Why production value isn’t everything (and what matters more)
• How Envy Creative scales high-quality video for thousands of clients
• What most DIY video creators get wrong — and how to fix it
• The truth about AI-generated video vs. authentic storytelling

Mike also shares insights on how attention spans are shaping video strategy, why user-generated content isn’t hitting like it used to, and what the future of creative production really looks like.

💡 Guest: Mike Vannelli

Head of Creative | Envy Creative
🌐 Website: https://thinkenvy.com

🎙️ Host: Reed Hansen

Chief Growth Officer | MarketSurge.io
🎧 Inside Marketing with MarketSurge: https://marketsurge.transistor.fm/

At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of ten, this is your place to grow smarter, faster, and louder.

🔗 Useful Links

🌐 Website: https://marketsurge.io

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📺 YouTube: https://www.youtube.com/@marketsurge-q7q

🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

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