In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand.
Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what actually matters: client revenue and profitability.
He breaks down the biggest mistakes businesses make with paid ads, why most landing pages are conversion killers, and how to turn ad spend into true ROI. Plus, we dive into how AI is reshaping advertising — and why you shouldn’t let Google automate your entire strategy (unless you like wasting money).
Whether you’re managing $5K or $500K in ad spend, this episode will change how you think about your funnel, your landing pages, and your digital growth strategy.
🔑 What You’ll Learn
• The #1 reason ad campaigns fail — and it’s not your keywords
• How to make landing pages that actually convert
• Why AI-generated ads still sound like everyone else’s
• What US companies get right (and wrong) about ad budgets
• How to fix your funnel and stop letting Google’s automation eat your ROI
🧠 Guest Info
Alex Lloro
Founder, All Marketing Services
🌐 allmarketing.co
📧 alex@allmarketing.co
Helping service-based businesses scale profitably through paid ads + CRO.
🚀 Connect with MarketSurge
🎯 Book a 15-Minute “Value or Free Coffee” Call: link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🎙️ Podcast: Inside Marketing with MarketSurge
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🐦 Twitter: @marketsurging
🏷️ Hashtags
#DigitalMarketing #MarketingPodcast #PaidAds #CRO #MarketSurge #MarketingStrategy #AIinMarketing #BusinessGrowth