Telemarketing Reinvented: Richard Blank’s Journey to Building Costa Rica’s Call Center

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Inside Marketing with MarketSurge

Reed Hansen

68 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Telemarketing Reinvented: Richard Blank’s Journey to Building Costa Rica’s Call Center

Inside Marketing with MarketSurge

28 minutes

1 month ago

Telemarketing Reinvented: Richard Blank’s Journey to Building Costa Rica’s Call Center

In this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center.

From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers:
✅ Inbound customer support
✅ Lead generation
✅ Appointment setting
✅ Sales training & coaching

He’s trained over 10,000 bilingual telemarketers, launched a telemarketing school, and even infused gamification into company culture with retro arcade pinball, jukeboxes, and air hockey. His story is one of grit, creativity, and a relentless belief in the art of communication.

If you’ve ever wondered what it takes to scale a business without outside investment, how to build culture in unexpected industries, or how traditional call centers adapt in the era of AI — this episode is for you.

💡 What You’ll Learn in This Episode:

Why Richard left Philadelphia at age 27 to pursue a short-term gig that turned into a 19-year business journey.
How he grew Costa Rica’s Call Center without outside investors, staying lean and resourceful.
The unique coaching and training methods he’s developed after analyzing 10,000+ calls.
Why empathy, soft skills, and gamification are still critical in the call center industry.
How human connection outperforms AI when it comes to building trust and saving clients.

🔗 Connect with Richard Blank

👉 LinkedIn: https://www.linkedin.com/in/costaricascallcenter/

👉 YouTube Channel: https://www.youtube.com/channel/UC9ST99AEp7COEWS4q4VUw4Q

👉 Costa Rica’s Call Center Videos: https://costaricascallcenter.com/en/videos/

🔗 Connect with MarketSurge

🌐 Website: https://marketsurge.io

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎙️ Podcast: https://marketsurge.transistor.fm/

🔥 If you’re ready to scale smarter, faster, and louder, don’t guess. Surge.