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When was the last time a delivery notification actually delighted you? In this episode, host Janine Vanessa Heinrich sits down with Philippe Padrock, Co-Founder of Karla, to explore how the often-ignored post-purchase window can become a brand’s most powerful touchpoint, driving loyalty, repurchase, and happier customers.
From roommate mattress “never arrived” horror stories to 10x ROI case studies, Philippe breaks down how Karla helps brands take ownership of delivery communications (instead of leaving it to carriers), embed on-site tracking pages, and turn “Where is my order?” into engagement, upsell, and trust. We dig into proactive notifications, self-service issue resolution, and why the tracking page is premium real estate for community, offers, and content, without feeling spammy.
You’ll learn how to:
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Welcome to Behind the Click, powered by the E-commerce Berlin Expo.How did KoRo transform from a bulk goods startup to a 150 million euro omni-channel powerhouse? In this episode, host Janine Vanessa Heinrich sits down with Dr. Daniel Kundt, Managing Director & CFO of KoRo, to discuss how they turned their focus on bulk nuts and spreads into a thriving love brand.From mastering product innovation to taking on the toughest fundraising climates, Daniel shares how KoRo’s unique approach to community, transparency, and operational focus propelled the company to 20x growth. He explains how KoRo navigated product launches, branding strategies, and the complexities of going omni-channel, all while staying true to its roots as a customer-first, community-driven company.You’ll learn how to:- Innovate in a crowded market: creating new product categories like protein bars and nut butters.- Build trust with a transparent, community-driven approach.- Balance brand-building with performance marketing in the competitive food sector.- Handle internationalization: lessons from scaling into new markets.- Navigate the fundraising challenges of 2022-2023 in a shifting market.- Overcome operational hurdles while maintaining a focus on quality and efficiency.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.Follow for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter
Welcome to the Behind the Click powered by the E-commerce Berlin Expo.Can you really lead without formal authority? In this episode, host Janine Vanessa Heinrich sits down with Shivany Powani, Program Management Lead at C&A, to unpack the playbook behind influencing outcomes without the title. From five daily habits that build trust and momentum to balancing data with empathy, Shivany shows how program managers become culture-shapers and impact drivers, especially in fast-moving, seasonal e-commerce.Shivany shares how she earned a seat at the table, what to do when leadership says “no” (again), and why “quiet mouths don’t get fed.” You’ll also hear how AI is a force multiplier, without replacing the human work of diplomacy, clarity, and confidence.You’ll also learn how to:- Lead through collaboration and consensus (not command-and-control).- Apply Shivany’s 5 habits of influence: assume good intent, build trust, be data-driven, keep a growth mindset, and recognize value.- Handle pushback, from peers and from above, using data and empathy.- Keep teams motivated amid seasonality, deadlines, and shifting priorities.- Build a culture of ownership with clear frameworks and a strong “why.”- Use AI to speed ops while preserving voice and originality.- Advocate for yourself: speak up, show work, and ask for the seat.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.Follow for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter
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Is being loud the smartest way to grow? In this episode, host Janine Vanessa Heinrich sits down with Polina Sergeeva, CEO & Co-Founder of menstruflow, to explore how confronting taboos can spark conversation, build community, and drive e-commerce growth, even when it attracts backlash.
Polina opens up about her journey from a failed jewelry shop to launching a femtech hardware product using TENS (nerve stimulation) to relieve period pain. She shares what happened when an agency promised overnight scale, why Q1 nearly killed the company, and how she turns awkward public moments into powerful content.
You’ll learn how to:
- Turn controversy into a brand advantage.
- Educate a market for a non-obvious product.
- Compare paid ads, influencers, and PR in femtech.
- Navigate bootstrapping vs. VC funding.
- Build the right founding team and support system.
- Stay resilient, and even shameless, while growing online.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.
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In this episode, host Janine Vanessa Heinrich sits down with Frederike Knop, ex-CEO of Chronext & Fashionette, for a raw conversation about scaling, crisis leadership, and redefining success after the climb. From hypergrowth in the luxury watch world to steering an e-commerce company through insolvency, Frederike shares what it really takes: ruthless prioritization, transparent communication, and learning to trade overperformance for sustainability.
You’ll hear how exclusive brands create demand they can’t (and won’t) fully supply, why “personality hires” often hold teams together, and how to cut costs without cutting culture. We also dig into the mindset shift from control to trust, navigating investor relations, and knowing when it’s time to step away, even after you’ve “made it.”
If you’re building teams, leading through turbulence, or simply rethinking what success should look like, this one’s for you.
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In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers.
From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce.
You’ll hear how Uber Direct evolved through the quick-commerce boom, why options - not just speed - matter most to today’s shoppers, and how retailers can leverage delivery innovation to fight back against online pure players. Moritz also lifts the curtain on Uber’s international expansion strategy, the untapped potential in categories like grocery and DIY, and why efficient, green logistics will define the next era of retail.
If you're interested in retail innovation, last-mile logistics, or future-proofing your brand against shifting customer expectations - this one’s for you.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.
Timestamps:
(00:00:00) Introduction
(00:03:00) MediaMarkt’s Legendary 90-Minute Delivery Demo
(00:05:20) Uber Eats, Uber Direct, and Building Delivery Infrastructure
(00:08:00) Why Scalability and Speed Are Changing E-commerce
(00:10:00) Lessons from Quick-Commerce During the Pandemic
(00:13:30) Realistic Expectations: 10 Minutes vs. Same Day Delivery
(00:16:30) European Expansion: Germany, Poland, and Beyond
(00:19:30) New Consumer Behavior: Price Sensitivity vs. Speed
(00:22:00) Top Performing Categories: Groceries, Pharma, Gifts
(00:25:00) Local Commerce: How Physical Stores Can Win Online
(00:29:00) The Role of Omnichannel Strategies in Retail Survival
(00:32:00) Returns, Logistics, and Operational Innovations
(00:35:00) Peer-to-Peer and Re-commerce Opportunities
(00:38:00) Future Vision: Uber Direct's 5-Year Plan for Urban Logistics
(00:40:00) Final Reflections & Thank You
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In this episode, host Efe von Thenen sits down with Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, for an inspiring and fast-paced conversation on brand building, automation, and scaling across borders in today’s e-commerce landscape.
From cold-calling Christmas party pitches to leading international growth for one of Germany’s boldest lifestyle brands, Edin’s journey is anything but traditional. He opens up about his Bosnian roots, early struggles, and how choosing the uncomfortable path, again and again, led him to a career of purpose, autonomy, and impact.
You’ll hear how SNOCKS scaled into multiple European markets (France, Italy, Netherlands, Poland) in under a year, built a performance-led UGC machine with just four people, and why automation isn’t about replacing people, but empowering them. Edin also shares behind-the-scenes insights on SNOCKS' acquisition of Oceans Apart, the culture of trust that fuels innovation, and how the team is navigating the future of AI, LLMs, and modular brand operations.
If you’re into building teams, breaking comfort zones, or scaling with purpose - this episode is for you.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:01:25) SNOCKS Expansion: France, Italy, Netherlands & More
(00:08:08) From Bowling Center Marketing to Google Ads
(00:13:49) TikTok or SNOCKS? The Big Career Decision
(00:18:04) Scaling with Trust, Autonomy & UGC
(00:26:10) Creating 100+ Ads/Month with 4 People
(00:29:36) Real-World Automation: Airtable, Notion, Zapier
(00:34:44) Go-to-Market Playbook: 3 Lessons from Expansion
(00:36:59) Oceans Apart Acquisition: Behind the Scenes
(00:42:34) Scaling with Modular Ops, AI & LLMs
(00:47:33) Dog Years at SNOCKS: What 3 Years Really Means
(00:52:48) Why Human Connection Will Always Win
(00:54:29) Final Reflections & Thanks
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In this episode, host Efe von Thenen sits down with Ertan Özdil, Founder and CEO of weclapp, for a raw and powerful conversation about building one of Europe’s fastest-growing ERP platforms, navigating the highs and lows of entrepreneurship, and reshaping the future of SMB operations through cloud innovation.
Ertan opens up about his early passion for coding, founding weclapp in 2008, and the rollercoaster journey that followed - from burning €150K/month in the early days to restructuring his entire team before the breakthrough. He reflects on the challenges of leadership, work-life balance, and how his migration background and family values shaped his entrepreneurial mindset.You’ll get an inside look at how weclapp is disrupting the ERP space for SMBs by making it simple, cloud-first, and truly scalable. Ertan shares how his team grew from just 7 people to over 170, building a platform now used by 40,000 users across more than 30 countries. He reflects on the near-IPO experience, the eventual acquisition, and how trust-based leadership played a key role in their success.
The conversation also dives into the importance of documented company culture, a strong vision, and clear internal storytelling in fast-growth environments. Finally, Ertan talks about how he approaches AI - not as hype, but as a tool for delivering real, meaningful outcomes for users.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.comTimestamps:(00:00:00) Introduction
(00:03:07) Winning Big at the E-commerce Germany Awards
(00:08:53) Starting weclapp & Early Challenges
(00:11:03) Balancing Family and Building a Startup
(00:13:41) What Ertan Would Do Differently
(00:18:28) Downsizing from 50 to 7 Developers Before Launch
(00:22:36) First Customers & Go-to-Market Success
(00:26:39) The Loneliness of Visionary Leadership
(00:31:28) Migration, Mentorship & Family-Driven Purpose
(00:35:29) The Aborted IPO and Acquisition Story
(00:37:39) What Makes weclapp Different
(00:42:35) Scaling with AI (When It’s Actually Useful)
(00:46:30) Restarting After Failures & Building with Vision
(00:47:51) Going Global: 30 Countries & Counting
(00:52:42) The Power of Documented Company Culture
(00:54:08) Final Thoughts & ReflectionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter
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In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities.
Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of all sizes to thrive. She highlights practical tools like Co-Author, which are revolutionizing product information management, compliance, and marketing strategies. By cutting through the noise of AI hype, Anna explains what’s truly working today and what’s on the horizon to reshape the industry.
We explore the integration of physical and digital commerce, revealing how technologies like augmented reality (AR) and virtual reality (VR) are creating immersive shopping experiences. Anna also discusses the importance of personalized customer journeys, the role of loyalty programs in strengthening relationships, and how e-commerce businesses can prepare for a future defined by innovation.
In addition, Anna opens up about her journey as a woman in tech, navigating a male-dominated industry while building collaborative networks. Her insights on the power of curiosity, partnerships, and knowledge-sharing are both inspiring and practical for anyone looking to grow in the tech-driven e-commerce space.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:02:04) Meet Anna Graf
(00:03:18) How Generative AI is Transforming E-commerce
(00:05:12) Women in Tech: Anna’s Journey in a Male-Dominated Industry
(00:07:30) Practical AI Tools Revolutionizing E-commerce
(00:10:29) Real-life Use Cases: Efficiency and Compliance in E-commerce
(00:13:18) Supporting Small Businesses with Scalable AI Solutions
(00:15:41) Tackling Regulations and Sustainability with AI
(00:19:13) Breaking Down Data Silos: Collaboration and Integration
(00:22:09) Personalizing Customer Journeys with Omnichannel Experiences
(00:25:46) Generative AI’s Role in Logistics and B2B Matchmaking
(00:29:49) Social Commerce and What We Can Learn from China
(00:33:47) The Future of Loyalty Programs and Digital Twins
(00:40:20) Blurring the Lines Between Virtual and Physical Worlds
(00:43:15) AR and VR Enhancing Retail Experiences
(00:50:29) Empowering Businesses Through Collaboration
(00:55:25) Closing Thoughts and Key Takeaways
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In this captivating episode of the EGN Podcast, host Efe von Thenen engages in a thought-provoking conversation with Gabriel Dixon, Founder and CEO of Novalnet. Together, they explore the nuances of payment processing and its profound influence on the success of e-commerce businesses.
Gabriel shares his journey from software engineer to leading a company that prides itself on providing tailored, end-to-end solutions for businesses of all sizes. Unlike most investor-driven payment companies, Novalnet’s unique approach focuses on building long-term customer relationships, simplifying complex systems, and helping merchants own their data while reducing costs.
Throughout the conversation, they discuss critical topics such as improving checkout conversion rates, the importance of customized payment strategies, and the role of fraud prevention in securing long-term success. Gabriel also offers valuable insights into the challenges and opportunities in the evolving e-commerce landscape, highlighting trends such as mobile payments, AI, and the rise of cryptocurrencies.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction: Novalnet’s Unique Positioning
(00:02:10) Gabriel Dixon’s Journey: From Engineer to CEO
(00:04:08) The Payment Industry Landscape: Challenges and Opportunities
(00:07:04) Novalnet’s Customer-Centric Philosophy
(00:11:10) Navigating E-Commerce Trends in 2024 and Beyond
(00:14:09) Fraud Prevention: Securing the Future of Payments
(00:20:14) Reducing Payment Costs for Greater Profitability
(00:27:20) Must-Have Payment Methods for Merchants
(00:36:45) Future of E-Commerce: AI, Cryptocurrencies, and Big Data
(00:39:52) How to Get in Touch with Novalnet for Tailored Solutions
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Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design. In this episode of the EGN Podcast, host Efe von Thenen is joined by Lydia Kind, VP Creative & Communications at Westwing, as she shares the inspiring journey of a company that has grown into one of Europe’s most loved brands.
Founded in 2011, Westwing stands out for its unique ability to create emotional connections with its customers. With 80% of buyers returning time and again, the brand is a testament to the power of storytelling, authenticity, and an obsessive focus on detail. Ludia unveils how Westwing crafts a seamless blend of beauty and functionality, whether it’s through stunning content, a carefully curated product range, or meaningful collaborations with influencers and creators who share their vision.
Throughout the episode, Ludia discusses her personal journey in branding and creative leadership, from her early days in fashion to shaping Westwing’s identity as a premium yet inclusive brand. She reflects on the challenges of building trust with customers in a competitive industry, where staying authentic and consistent is key. You’ll hear her take on why content creation lies at the heart of Westwing’s success, and how the brand continues to innovate by balancing aspirational campaigns with relatable, everyday storytelling.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:01:14 ) Meet Ludia Kind: The Creative Force Behind the Brand
(00:02:42) The Origins of Westwing: Building a Love Brand Since 2011
(00:07:24) The Allure of Home and Living: Why Westwing Stands Out
(00:11:03) Defining Westwing’s Core: Beauty, Authenticity, and Inspiration
(00:12:27) Content is King: The Role of Storytelling in Brand Success
(00:19:12) Westwing’s Secret Sauce: 80% Repeat Customers Explained
(00:21:46) Collaborating with Creators: Authenticity Over Big Names
(00:28:40) Premium Design with a Purpose: Westwing’s Unique Value Proposition
(00:35:04) Balancing Global Values with Local Nuances in 12 Markets
(00:37:11) Facing Challenges: Proving the Impact of Creativity in E-commerce
(00:39:56) Lessons from the Past: Ludia’s Journey in Branding and Leadership
(00:41:06) The Role of Diversity and Inclusion in Home & Living
(00:42:56) Advice for Entrepreneurs: Building Authentic and Lasting Brands
(00:44:35) Closing Thoughts: Authenticity and Vision as Drivers of Success
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In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.
Marc dives into the challenges and opportunities of the cookieless future, offering insights on how businesses can navigate new privacy regulations and adapt their strategies to stay ahead. He also highlights the importance of upper funnel strategies, such as YouTube ads, in driving brand awareness and customer acquisition. Marc shares practical advice on using advanced tracking tools like server-side tracking to recover data lost to ad blockers and privacy settings, ensuring a competitive edge in today's digital landscape.
This conversation includes real-world examples, such as how Smarketer helped brands like Birkenstock expand internationally, and discusses the role of personalization and attribution models in optimizing ad performance. Marc also offers tips for small and medium-sized businesses to maximize ROI and reach new audiences while staying efficient with their marketing spend.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:03:15) Marc’s Journey: eBay, Google, Zalando, and Beyond
(00:07:50) What does a Chief Revenue Officer do?
(00:08:40) About Smarketer
(00:09:42) Who is Smarketer’s ideal customer?
(00:12:20) The challenges and opportunities of 2024 in digital advertising
(00:17:10) The switch to Google Analytics 4 and its impact
(00:20:15) Understanding First-Party vs. Third-Party Cookies
(00:23:16) The role and impact of ad blockers in data loss
(00:25:00) Describing funnel strategies
(00:28:37) Opportunities in upper funnel advertising
(00:31:45) The importance of personalization in advertising
(00:35:11) Server-side tracking: recovering lost data
(00:38:07) Real-life example: The impact of server-side tracking
(00:42:00) Tips for SMBs in digital advertising
(00:44:54) The future of online advertising: What’s next?
(00:48:30) Final thoughts and how to connect with Smarketer
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In this episode of the EGN Podcast, powered by the E-Commerce Berlin Expo, our host Efe von Thenen dives deep into the vital role of trust in e-commerce with Dr. Bastian Kolmsee, Chief Product Officer at Trusted Shops. Trust is one of the most significant factors influencing online shopping behavior, and this discussion sheds light on how businesses can build credibility to stand out in a competitive market.
Bastian shares his inspiring journey, starting at Trusted Shops in 2009 and growing with the company to now lead its product strategy. Trusted Shops connects businesses and consumers by providing services like trust marks, buyer protection, and customer review tools. These elements not only enhance trust but also boost conversion rates and customer retention.
The conversation explores the evolution of trust, from institutional and distributed trust to the era of personalized trust we live in today. Bastian explains how businesses can adapt to this shift by prioritizing transparency, offering secure payment options, and ensuring a seamless customer experience. Real-life examples, such as SNOCKS. increasing its ROAS by 25% on TikTok and over 100% on YouTube by using trust signals, highlight the measurable impact of building trust.
The episode also tackles challenges such as fake reviews and the growing importance of authenticity in a digital world influenced by AI. Bastian emphasizes the need for businesses to ensure their trust-building strategies are tailored to individual customers, meeting their specific needs and expectations.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:02:25) Bastian’s career journey at Trusted Shops
(00:06:12) How Trusted Shops started and evolved
(00:11:05) Trusted Shops’ international footprint in Europe
(00:14:55) How Trusted Shops helps their customers
(00:16:28) The evolution of trust in e-commerce
(00:19:08) Trusted Shops Trust mark process
(00:21:05) Trusted Shops’ features
(00:22:25) Building the customers trust
(00:24:00) Impact of trust signals on ROAS: SNOCKS case study
(00:26:15) First impressions that build trust in online stores
(00:28:36) Retaining customers through trust
(00:29:25) Video reviews as a trust-building tool
(00:30:30) Addressing fake reviews in e-commerce
(00:35:36) Conversion impact of trust: Flyeralarm case study
(00:40:06) Bastian’s tips for beginners in e-commerce
(00:42:10) Consumer skepticism and trust challenges in 2024
(00:46:02) Closing thoughts and takeaways
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In this insightful episode of the EGN Podcast, Efe von Thenen sits down with Stefan Suppra, Solutions Architecture Lead for Retail and Consumer Goods Germany from Amazon Web Services (AWS) to discuss how retail and e-commerce businesses are adapting to changing times and to uncover how technology is transforming retail and e-commerce.
With AWS’s deep roots in Amazon's retail legacy, Stefan shares how this history influences the company’s approach to delivering cutting-edge solutions for e-commerce businesses.
Stefan also shares real-world examples of how clients like OBI and Adidas are embracing digital transformation to stay agile in today's fast-paced market. From managing seasonal peaks to building personalized shopping experiences with AI and machine learning, AWS is playing a key role in driving the retail revolution.
In addition, as data privacy and digital sovereignty become more critical, Stefan provides insights into AWS's compliance certifications and services designed to meet EU regulations, ensuring businesses can safely migrate to the cloud.
Tune in for expert advice on cloud adoption, the strategic advantage of cloud technology, and practical tips for building teams that can navigate this rapidly changing landscape.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:01:58) Meet Stefan Suppra: From Volkswagen Financial Services and Microsoft to AWS
(00:06:10) Customer-Centric Company: AWS
(00:09:42) Biggest Challenges in German Retail Today
(00:13:10) How AWS Solves Real-World Problems
(00:15:43) Customer Spotlight: Obi’s Spring Peak Challenges
(00:18:38) Adidas’ Tech Transformation Story
(00:21:02) Simplifying Compliance with AWS
(00:23:49) Digital Sovereignty: What It Means & Why It Matters
(00:25:40) Trends in Retail: Personalization, AI & Machine Learning
(00:28:30) Generative AI: Transforming Retail Operations
(00:31:05) Future Innovations: Augmented Reality & Smart Stores
(00:33:15) Why Move to the Cloud Now?
(00:36:45) How AWS Supports Business Transitions
(00:38:50) Wrap-Up: How to Get in Touch with AWS
(00:39:59) Conclusion
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In this episode, host Efe von Thenen sits down with Dorit Posdorf, the Chief Marketing Officer of DocMorris, to explore the groundbreaking changes happening in the German healthcare industry. The conversation focuses on the introduction of e-prescriptions, a development that is transforming how patients access medications.
Dorit shares her insights into this digital innovation, explaining how DocMorris is leading the way by offering seamless, fully digital prescription services. This episode delves into the benefits and challenges of implementing e-prescriptions, including the impact on patient experience and the healthcare market as a whole.
Listeners will also learn about DocMorris’ broader vision of becoming a key player in the healthcare ecosystem, extending beyond its roots as an online pharmacy. The discussion highlights DocMorris’ efforts to cater to diverse patient groups, including younger audiences, chronically ill patients, and caregivers, while exploring how they use cutting-edge marketing strategies to educate and engage these audiences.
Additionally, Dorit shares insights into the role of retail media in healthcare, the company’s future plans for expanding their services, and their approach to building trust with customers in a highly sensitive industry.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:02:21) Guest introduction
(00:06:00) Transformation in the healthcare industry and DocMorris’ role
(00:07:38) The evolution of the healthcare market in Germany
(00:09:50) The evolution of e-prescriptions in Germany
(00:13:48) Overcoming the challenges of digital healthcare adoption
(00:15:45) The development process of the e-prescription
(00:17:05) Adoption rate of the e-prescription
(00:18:20) Addressing diverse patient needs and the role of caregivers (00:23:48) Creating innovative solutions for chronic care patients
(00:26:00) Paper prescription in private insurance
(0027:15) The reason of joining the DocMorris
(00:30:33) Building trust through branding and education in healthcare
(00:36:11) The role of communities in healthcare
(00:37:25) Exploring the role of retail media in healthcare marketing (00:40:35) DocMorris’ 25th anniversary celebrations and future plans (00:43:30) Closing thoughts
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In this episode, we dive into the dynamic world of cross-border logistics with Thomas Hagemann, Founder & Co-CEO of Seven Senders. Discover strategies for scaling your brand across Europe, tackling logistics challenges, and staying ahead in the competitive e-commerce market.
This episode explores the evolution of cross-border logistics, highlighting the shift from speed-focused delivery to prioritizing convenience, reliability, and cost-effectiveness. It provides practical strategies for businesses expanding into European markets, focusing on understanding local preferences, consumer behavior, and choosing the right logistics partners.
The discussion also examines competition from Asian e-commerce giants like Shein and Temu, revealing their market impact and offering actionable insights for local retailers to compete with localized, customer-centric approaches.
Technology plays a key role in overcoming logistical challenges, with a focus on automation and digitization to streamline shipping, optimize carrier selection, and enhance customer experience. These insights help businesses improve efficiency, reduce costs, and thrive in the competitive e-commerce landscape.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:02:38) Meet Thomas Hagemann: His journey from consulting to founding Seven Senders
(00:04:11) The origin story of Seven Senders and their mission
(00:06:48) Regional logistics preferences across Europe: A diverse landscape
(00:08:20) Evolution of cross-border logistics over the last decade
(00:12:30) Seven Senders Target Group
(00:13:27) How Asian competitors like Shein and Temu are reshaping cross-border commerce
(00:18:03) Lessons European retailers can learn from Asian e-commerce giants
(00:19:45) Tailoring logistics for German and European customers: Key strategies
(00:22:56) The importance of carrier selection and regional optimization
(00:23:46) International markets covered by Seven Senders
(00:25:22) Success stories: ESN’s European expansion and AEX’s logistics optimization
(00:27:05) Helping established multinational brands reduce complexity in logistics
(00:30:13) Diversification strategies for brands to mitigate stagnation in local markets
(00:32:48) Seven Flex: Simplifying logistics for smaller retailers
(00:35:03) Top 3 mistakes brands make in cross-border commerce
(00:37:51) Closing Remarks
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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this EGN Podcast episode, host Efe von Thenen sits down for an in-depth conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. Friedrich takes listeners on a journey through his impressive career, sharing insights into how data-driven decisions are transforming e-commerce. Together, they discuss major trends, challenges, and innovations that are reshaping digital retail. Friedrich offers valuable perspectives on the future of e-commerce, including strategies around profitability, cross-border expansion, and leveraging data to adapt in competitive markets.
Throughout the episode, Friedrich dives into his career journey, detailing his shift from academia to industry and why he’s so passionate about creating platforms that offer impactful data insights. He discusses the evolution of Statista from a small startup to a global data powerhouse and shares the thought process behind launching ECDB, a platform that provides real-time data on e-commerce transactions and market insights. Along the way, he provides a deep dive into the most pressing challenges e-commerce companies face today, including the importance of profitability, the impact of cross-border sales, and the nuances of customer loyalty in a data-driven world.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:04:05) Friedrich’s journey from academia to industry
(00:06:20) Overview of Statista’s purpose and growth
(00:07:10) Evolution of Statista: From idea to international market leader
(00:13:26) Milestones at Statista and the decision to sell the company
(00:16:45) Founding ECDB: Friedrich's passion for creation and impact
(00:19:20) What is ECDB? Insights into the ECDB data platform for e-commerce
(00:21:58) Who are the ECDB's customers?
(00:23:57) Who benefits from ECDB data?
(00:27:23) ECDB Business model
(00:28:50) Market developments in Germany and beyond
(00:33:31) Trends in e-commerce: Cross-border, marketplaces, and profitability
(00:39:00) Importance of profitability and long-term strategies for e-commerce
(00:44:13) Customer retention and value-based pricing insights
(00:47:49) Brand building in e-commerce: Balancing performance with loyalty
(00:51:47) Friedrich’s final insights on the evolution of e-commerce
(00:58:40) Closing Remarks
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our host Efe von Thenen disscuses with Moritz Möller, CMO & CPO of Veganz Group, Europe's pioneering vegan food brand, as they share their journey of innovation, market adaptation, and the challenges of driving change in the food industry. We explore the evolving plant-based market, from consumer behavior shifts to sustainability milestones, and discuss how leading companies are balancing the demands of a growing, eco-conscious consumer base while navigating economic challenges.With Veganz being a European leader in plant-based food, our conversations go beyond just products. We dive into the company's incredible evolution—from starting as Europe’s first vegan supermarket to developing over 500 innovative products, and expanding into own production facilities. We also explore topics like brand loyalty, the power of community, and how businesses can stay true to their values in the face of market turbulence and shifting consumer expectations.From exploring the fast-growing plant-based market to the latest in eco-friendly innovations like printed milk alternatives, we bring you the inside story on how businesses like Veganz are paving the way for more sustainable food systems. We also tackle the big questions: How do brands stay relevant in changing markets? What role does community and consumer trust play in building a loyal customer base? And how can companies balance profitability with ethical values?🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:(00:00:00) Introduction
(00:01:19) Veganz Milestones and Brand Loyalty
(00:02:36) Moritz’s Journey from Arts to Veganz
(00:05:17) Growth of the Plant-Based Market
(00:06:45) Impact of Food Choices on Climate Change
(00:09:17) Economic Challenges and Consumer Behavior
(00:12:07) Veganz's Business Transformation
(00:14:31) Innovations in Plant-Based Foods
(00:17:32) Retail vs E-Commerce at Veganz
(00:21:08) Future Growth and Market Position
(00:23:41) Marketing and Engaging Consumers
(00:26:50) Importance of Brand Identity in Food Choices
(00:32:46) Future Innovations and Product Development
(00:35:26) Educating Consumers on New Products
(00:41:14) Influencers and Community Trust
(00:44:12) Dealing with Online Backlash
(00:53:28) Practical Tips for Plant-Based Businesses
(00:56:13) Importance of Team and Execution
(00:56:52) Closing Remarks and OutroFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode of the EGN Podcast, host Efe von Thenen is joined by Miroslava Biresova, Operational Sales Team Lead for CZ/SK at Kaufland Global Marketplace, to explore the transformative role of online marketplaces in today’s retail landscape. With 44% of transactions in Germany occurring on these platforms, it’s essential for retailers to understand how to leverage them effectively. Miroslava shares valuable insights on why marketplaces are now crucial marketing channels, not just sales outlets.
During the episode, Efe and Miroslava discuss why 8 out of 10 German consumers prefer marketplaces and how this trend is reshaping retail. They explore how Kaufland’s unique combination of physical retail stores and online presence creates a seamless shopping experience for customers. Miroslava offers practical tips for sellers on how to choose the right marketplace, optimize product listings, and use paid marketing to improve visibility and sales.
The conversation also dives into the Central and Eastern European e-commerce market, looking at the trends and growth opportunities in these regions. Miroslava provides insights on how Kaufland is positioning itself to compete with well-established players like Allegro in Poland and how sellers can succeed in diverse markets by adapting to local customer behaviors.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:01:36) Miroslava Biresova’s Background and Expertise
(00:02:39) Evolution of Marketplaces and Consumer Preferences
(00:06:10) Kaufland’s Unique Approach: Retail + Online
(00:13:58) Common Mistakes and Optimization Tips
(00:18:13) Kaufland's Global Marketplace Additional Services
(00:21:05) Popular Product Categories on Kaufland Global Marketplace
(00:24:14) Social Commerce and Cultural Differences
(00:30:25) Data Security and Brand Loyalty
(00:31:50) Cultural Differences between Kaufland's Global Marketplaces
(00:38:37) Benefits for Sellers on Kaufland Global Marketplace
(00:40:14) Why Choose Kaufland Global Marketplace?
(00:46:00) Success Stories Related to the Use of Kaufland Global Marketplace
(00:51:14) Closing Remarks
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Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels.Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements that enable brands to deliver hyper-personalized customer experiences, and how companies are rethinking their strategies in the face of fierce competition from global players.Explore how AI-driven technology can transform customer journeys, making interactions more personalized and efficient. We discuss the integration of digital and physical retail experiences, highlighting how brands are bridging the gap between online and offline channels to meet consumer expectations. The conversation delves into the critical role of data in navigating modern consumer demands and improving decision-making. We also share insights on emerging trends, such as TikTok Shop and WhatsApp commerce, which are reshaping the way people discover and shop for products. Lastly, Lucas offers practical tips for brands looking to adapt to these new consumer behaviors and stay ahead in a rapidly evolving market.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:02:01) Guest Introduction
(00:03:06) Impact of the Pandemic on the Markets
(00:05:11) The Shift in Team Structures
(00:07:52) New Challenges on the Markets
(00:09:33) Case Study: FC Bayern’s Fan Experience
(00:12:26) Personal Live Shopping Experience
(00:13:34) The Importance of Omnichannel Strategies
(00:15:02) Challenges of Technology in Retailing
(00:16:53) Change in Customer Interactions and Expectations
(00:19:19) Case Study: Gibson Guitars’ Direct-to-Consumer Approach
(00:22:46) The Role of Conversational Commerce
(00:24:32) Future of Messaging Apps with RCS and Apple’s Entry
(00:27:39) In-Store Experiences and the Return of Physical Retail
(00:29:56) The Challenge of Data and Technology Integration
(00:32:04) How Smaller Brands Can Compete with Data-Driven Strategies
(00:34:18) Competing with Global Players Like Temu and Shein
(00:37:45) Leveraging AI for Data-Driven Marketing Decisions
(00:39:20) The Future of Conversational Commerce
(00:41:45) Finding the Right Channels for Consumer Engagement
(00:47:33) Challenges in Connectivity
(00:49:54) Top Tips for Brands Navigating Consumer Expectations
(00:52:50) Closing Remarks
