Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers.
From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce.
You’ll hear how Uber Direct evolved through the quick-commerce boom, why options - not just speed - matter most to today’s shoppers, and how retailers can leverage delivery innovation to fight back against online pure players. Moritz also lifts the curtain on Uber’s international expansion strategy, the untapped potential in categories like grocery and DIY, and why efficient, green logistics will define the next era of retail.
If you're interested in retail innovation, last-mile logistics, or future-proofing your brand against shifting customer expectations - this one’s for you.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.
Timestamps:
(00:00:00) Introduction
(00:03:00) MediaMarkt’s Legendary 90-Minute Delivery Demo
(00:05:20) Uber Eats, Uber Direct, and Building Delivery Infrastructure
(00:08:00) Why Scalability and Speed Are Changing E-commerce
(00:10:00) Lessons from Quick-Commerce During the Pandemic
(00:13:30) Realistic Expectations: 10 Minutes vs. Same Day Delivery
(00:16:30) European Expansion: Germany, Poland, and Beyond
(00:19:30) New Consumer Behavior: Price Sensitivity vs. Speed
(00:22:00) Top Performing Categories: Groceries, Pharma, Gifts
(00:25:00) Local Commerce: How Physical Stores Can Win Online
(00:29:00) The Role of Omnichannel Strategies in Retail Survival
(00:32:00) Returns, Logistics, and Operational Innovations
(00:35:00) Peer-to-Peer and Re-commerce Opportunities
(00:38:00) Future Vision: Uber Direct's 5-Year Plan for Urban Logistics
(00:40:00) Final Reflections & Thank You
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