#44: Marc Feiertag, Chief Revenue Officer at Smarketer, on mastering data-driven marketing and cookieless future

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/35/81/63/358163f3-31cd-4edf-9878-4c02e96d7b9d/mza_9944157164519279015.jpg/600x600bb.jpg

Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

55 episodes

5 days ago

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

Business

RSS

All content for Behind The Click Podcast | E-commerce and Leadership is the property of E-commerce Germany News - part of E-commerce Berlin Expo ecosystem and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/33445132/33445132-1734440537450-3dd00eb3f71b6.jpg

#44: Marc Feiertag, Chief Revenue Officer at Smarketer, on mastering data-driven marketing and cookieless future

Behind The Click Podcast | E-commerce and Leadership

50 minutes 22 seconds

10 months ago

#44: Marc Feiertag, Chief Revenue Officer at Smarketer, on mastering data-driven marketing and cookieless future

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

Marc dives into the challenges and opportunities of the cookieless future, offering insights on how businesses can navigate new privacy regulations and adapt their strategies to stay ahead. He also highlights the importance of upper funnel strategies, such as YouTube ads, in driving brand awareness and customer acquisition. Marc shares practical advice on using advanced tracking tools like server-side tracking to recover data lost to ad blockers and privacy settings, ensuring a competitive edge in today's digital landscape.

This conversation includes real-world examples, such as how Smarketer helped brands like Birkenstock expand internationally, and discusses the role of personalization and attribution models in optimizing ad performance. Marc also offers tips for small and medium-sized businesses to maximize ROI and reach new audiences while staying efficient with their marketing spend.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

Timestamps:

(00:00:00) Introduction

(00:03:15) Marc’s Journey: eBay, Google, Zalando, and Beyond

(00:07:50) What does a Chief Revenue Officer do?

(00:08:40) About Smarketer

(00:09:42) Who is Smarketer’s ideal customer?

(00:12:20) The challenges and opportunities of 2024 in digital advertising

(00:17:10) The switch to Google Analytics 4 and its impact

(00:20:15) Understanding First-Party vs. Third-Party Cookies

(00:23:16) The role and impact of ad blockers in data loss

(00:25:00) Describing funnel strategies