Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, host Efe von Thenen sits down with Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, for an inspiring and fast-paced conversation on brand building, automation, and scaling across borders in today’s e-commerce landscape.
From cold-calling Christmas party pitches to leading international growth for one of Germany’s boldest lifestyle brands, Edin’s journey is anything but traditional. He opens up about his Bosnian roots, early struggles, and how choosing the uncomfortable path, again and again, led him to a career of purpose, autonomy, and impact.
You’ll hear how SNOCKS scaled into multiple European markets (France, Italy, Netherlands, Poland) in under a year, built a performance-led UGC machine with just four people, and why automation isn’t about replacing people, but empowering them. Edin also shares behind-the-scenes insights on SNOCKS' acquisition of Oceans Apart, the culture of trust that fuels innovation, and how the team is navigating the future of AI, LLMs, and modular brand operations.
If you’re into building teams, breaking comfort zones, or scaling with purpose - this episode is for you.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:
(00:00:00) Introduction
(00:01:25) SNOCKS Expansion: France, Italy, Netherlands & More
(00:08:08) From Bowling Center Marketing to Google Ads
(00:13:49) TikTok or SNOCKS? The Big Career Decision
(00:18:04) Scaling with Trust, Autonomy & UGC
(00:26:10) Creating 100+ Ads/Month with 4 People
(00:29:36) Real-World Automation: Airtable, Notion, Zapier
(00:34:44) Go-to-Market Playbook: 3 Lessons from Expansion
(00:36:59) Oceans Apart Acquisition: Behind the Scenes
(00:42:34) Scaling with Modular Ops, AI & LLMs
(00:47:33) Dog Years at SNOCKS: What 3 Years Really Means
(00:52:48) Why Human Connection Will Always Win
(00:54:29) Final Reflections & Thanks
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