Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, we dive into the dynamic world of cross-border logistics with Thomas Hagemann, Founder & Co-CEO of Seven Senders. Discover strategies for scaling your brand across Europe, tackling logistics challenges, and staying ahead in the competitive e-commerce market.

This episode explores the evolution of cross-border logistics, highlighting the shift from speed-focused delivery to prioritizing convenience, reliability, and cost-effectiveness. It provides practical strategies for businesses expanding into European markets, focusing on understanding local preferences, consumer behavior, and choosing the right logistics partners.

The discussion also examines competition from Asian e-commerce giants like Shein and Temu, revealing their market impact and offering actionable insights for local retailers to compete with localized, customer-centric approaches.

Technology plays a key role in overcoming logistical challenges, with a focus on automation and digitization to streamline shipping, optimize carrier selection, and enhance customer experience. These insights help businesses improve efficiency, reduce costs, and thrive in the competitive e-commerce landscape.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

Timestamps:

(00:00:00) Introduction

(00:02:38) Meet Thomas Hagemann: His journey from consulting to founding Seven Senders

(00:04:11) The origin story of Seven Senders and their mission

(00:06:48) Regional logistics preferences across Europe: A diverse landscape

(00:08:20) Evolution of cross-border logistics over the last decade

(00:12:30) Seven Senders Target Group

(00:13:27)  How Asian competitors like Shein and Temu are reshaping cross-border commerce

(00:18:03) Lessons European retailers can learn from Asian e-commerce giants

(00:19:45) Tailoring logistics for German and European customers: Key strategies

(00:22:56) The importance of carrier selection and regional optimization

(00:23:46) International markets covered by Seven Senders

(00:25:22) Success stories: ESN’s European expansion and AEX’s logistics optimization

(00:27:05) Helping established multinational brands reduce complexity in logistics

(00:30:13) Diversification strategies for brands to mitigate stagnation in local markets

(00:32:48) Seven Flex: Simplifying logistics for smaller retailers

(00:35:03) Top 3 mistakes brands make in cross-border commerce

(00:37:51) Closing Remarks

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