Welcome to the Behind the Click powered by the E-commerce Berlin Expo.
Is being loud the smartest way to grow? In this episode, host Janine Vanessa Heinrich sits down with Polina Sergeeva, CEO & Co-Founder of menstruflow, to explore how confronting taboos can spark conversation, build community, and drive e-commerce growth, even when it attracts backlash.
Polina opens up about her journey from a failed jewelry shop to launching a femtech hardware product using TENS (nerve stimulation) to relieve period pain. She shares what happened when an agency promised overnight scale, why Q1 nearly killed the company, and how she turns awkward public moments into powerful content.
You’ll learn how to:
- Turn controversy into a brand advantage.
- Educate a market for a non-obvious product.
- Compare paid ads, influencers, and PR in femtech.
- Navigate bootstrapping vs. VC funding.
- Build the right founding team and support system.
- Stay resilient, and even shameless, while growing online.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.
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