Welcome to the Behind the Click powered by the E-commerce Berlin Expo.
In this episode, host Janine Vanessa Heinrich sits down with Frederike Knop, ex-CEO of Chronext & Fashionette, for a raw conversation about scaling, crisis leadership, and redefining success after the climb. From hypergrowth in the luxury watch world to steering an e-commerce company through insolvency, Frederike shares what it really takes: ruthless prioritization, transparent communication, and learning to trade overperformance for sustainability.
You’ll hear how exclusive brands create demand they can’t (and won’t) fully supply, why “personality hires” often hold teams together, and how to cut costs without cutting culture. We also dig into the mindset shift from control to trust, navigating investor relations, and knowing when it’s time to step away, even after you’ve “made it.”
If you’re building teams, leading through turbulence, or simply rethinking what success should look like, this one’s for you.
🟠 Interested in being a guest on our podcast?
Reach out to us at pr@ecommerceberlin.com.
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