#42: Stefan Suppra from Amazon Web Services (AWS), on transforming retail with cloud solutions

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Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

55 episodes

4 days ago

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

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#42: Stefan Suppra from Amazon Web Services (AWS), on transforming retail with cloud solutions

Behind The Click Podcast | E-commerce and Leadership

40 minutes 35 seconds

11 months ago

#42: Stefan Suppra from Amazon Web Services (AWS), on transforming retail with cloud solutions

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this insightful episode of the EGN Podcast, Efe von Thenen sits down with Stefan Suppra, Solutions Architecture Lead for Retail and Consumer Goods Germany from Amazon Web Services (AWS) to discuss how retail and e-commerce businesses are adapting to changing times and to uncover how technology is transforming retail and e-commerce.

With AWS’s deep roots in Amazon's retail legacy, Stefan shares how this history influences the company’s approach to delivering cutting-edge solutions for e-commerce businesses.

Stefan also shares real-world examples of how clients like OBI and Adidas are embracing digital transformation to stay agile in today's fast-paced market. From managing seasonal peaks to building personalized shopping experiences with AI and machine learning, AWS is playing a key role in driving the retail revolution.

In addition, as data privacy and digital sovereignty become more critical, Stefan provides insights into AWS's compliance certifications and services designed to meet EU regulations, ensuring businesses can safely migrate to the cloud.

Tune in for expert advice on cloud adoption, the strategic advantage of cloud technology, and practical tips for building teams that can navigate this rapidly changing landscape.

🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com

Timestamps:

(00:00:00) Introduction

(00:01:58) Meet Stefan Suppra: From Volkswagen Financial Services and Microsoft to AWS

(00:06:10) Customer-Centric Company: AWS

(00:09:42) Biggest Challenges in German Retail Today

(00:13:10) How AWS Solves Real-World Problems

(00:15:43) Customer Spotlight: Obi’s Spring Peak Challenges

(00:18:38) Adidas’ Tech Transformation Story

(00:21:02) Simplifying Compliance with AWS

(00:23:49) Digital Sovereignty: What It Means & Why It Matters

(00:25:40) Trends in Retail: Personalization, AI & Machine Learning