Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our host Efe von Thenen disscuses with Moritz Möller, CMO & CPO of Veganz Group, Europe's pioneering vegan food brand, as they share their journey of innovation, market adaptation, and the challenges of driving change in the food industry. We explore the evolving plant-based market, from consumer behavior shifts to sustainability milestones, and discuss how leading companies are balancing the demands of a growing, eco-conscious consumer base while navigating economic challenges.With Veganz being a European leader in plant-based food, our conversations go beyond just products. We dive into the company's incredible evolution—from starting as Europe’s first vegan supermarket to developing over 500 innovative products, and expanding into own production facilities. We also explore topics like brand loyalty, the power of community, and how businesses can stay true to their values in the face of market turbulence and shifting consumer expectations.From exploring the fast-growing plant-based market to the latest in eco-friendly innovations like printed milk alternatives, we bring you the inside story on how businesses like Veganz are paving the way for more sustainable food systems. We also tackle the big questions: How do brands stay relevant in changing markets? What role does community and consumer trust play in building a loyal customer base? And how can companies balance profitability with ethical values?🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com
Timestamps:(00:00:00) Introduction
(00:01:19) Veganz Milestones and Brand Loyalty
(00:02:36) Moritz’s Journey from Arts to Veganz
(00:05:17) Growth of the Plant-Based Market
(00:06:45) Impact of Food Choices on Climate Change
(00:09:17) Economic Challenges and Consumer Behavior
(00:12:07) Veganz's Business Transformation
(00:14:31) Innovations in Plant-Based Foods
(00:17:32) Retail vs E-Commerce at Veganz
(00:21:08) Future Growth and Market Position
(00:23:41) Marketing and Engaging Consumers
(00:26:50) Importance of Brand Identity in Food Choices
(00:32:46) Future Innovations and Product Development
(00:35:26) Educating Consumers on New Products
(00:41:14) Influencers and Community Trust
(00:44:12) Dealing with Online Backlash
(00:53:28) Practical Tips for Plant-Based Businesses
(00:56:13) Importance of Team and Execution
(00:56:52) Closing Remarks and OutroFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter
